The Problem Area / Objectives/ Why this
Application was Developed
Big data became a trend and has evolved from the internet to
digital transformation on mobile. OSG adds to historical
structured and unstructured data, an important
forward-looking “catalyst” that considers the future needs
of our client’s customers. This “catalyst” is the single
most important ingredient for the big data that helps our
clients maximize their long-term financial value and become
the best at driving growth through innovation and
sustainable differentiation in crowded markets.
With this single-minded approach we set out to make OSG a
“catalyst” helping our clients become the best at decoding
their customers’decisions.
OSG utilizes, the best and most effective trade-off
methodology designed to prioritize needs and gaps as well as
opportunities for innovation and breakthrough ideas. For
customers OSG takes the form of a simple ranking, trade-off
and rating exercise that reduces survey fatigues and tests
many more parameters than alternative methods with greater
accuracy.