Three Pillars of a Perfect Web Strategy: Development, Design & Content

March 4, 2015

Web Site designing has evolved over the years and now development, design and content come with a package. Development, design, and content are interdependent and all three should be up to the mark when it comes to create a website with a well written code, an enthralling visual experience, and authentic content that attracts the audience for whom it is intended. A comprehensive web strategy is a mandate in order to create an impact and influential online presence. It applies to all the big and small enterprises who are constantly finding ways to get in touch with more audience and customers in order to get visibility and name.

In order to avail enriching customer experience these key essentials – design, development and content need to be developed in collaboration to create a masterpiece.

So, let’s have a look at what’s needed to develop a perfect website with appropriate design

Web development and design

  • Quite Responsive
    Websites need to be flexible in design as the end users may view them on different screens like laptops, desktop, tablets, and phones. The content must look polished the information be available easily. In order to get the respective response from the audience, the design flexibility plays a major role. The content should be adjusted as per the screen space and in this regard development and design needs to work together closely.
  • Easy approach
    The home page must cover all the important information that the user may require. Clicking through multiple pages to reach information, and you lost a customer already. The visual layout and coding must support each other.
  • Easy access
    The Web Development to be easily accessible to the end user needs a collaboration in coding and visual design and also optimizing menus for visually impaired, color contrast to the color blind and integrating font size adjustment are only small steps to the real road of success.

How web development and its content are interrelated? Here’s how

Website content and development

  • Search Engine Optimization
    By experimenting several codes, developers try to check what exactly is preferred by search engines so that they can develop impressive Web Development and also change the look of those that are already developed. However, now, the quality content has been optimized for search.
  • Creating proper content and site
    Creating an impressive online presence is not just about creating impressive content and impressive web pages one after the other and now a days quality is more important than quantity. What is important today is the real communication. Content has its importance , writing for the human audience is very crucial, and the seriousness of the discussions is vital to convince maximum customers.

Now, let’s see how website content and its design are interrelated?

Website content and design

  • Brand visibility
    Brands speak for themselves and need no specifications, however the appropriate content and the conversational tone sets the platform for a lasting relationship with customers and clients.
  • Connecting with the audience
    An effective content is one that creates an impact on the end user and entertains and enlightens the audience. Reaching the target audience and creating an impact on great research done on the content is the correct approach.

Hence, the entire process of developing a website needs collaborative action from all departments Vis a Vis development, content, and design in order to get the maximum reach to the target audience.

So, with this blog post it seems our readers have received a perfect guide to develop a business oriented website. For any further assistance or experts advice, the doors of Softqube Technologies, well known Web Design Company India are always open for you.

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Hari Patel

I am the Managing Director of Softqube Technologies Pvt. Ltd., a modern-day digital transformation, design and development service provider. We provide services to businesses of all verticals across the globe. I believe and live by a mission that I help more entrepreneurs to build, launch and grow profitable businesses.

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