WHAT IS RIGHT FOR YOUR BUSINESS – MOBILE APP OR MOBILE SITE?

Since the last few years, there has been a tremendous growth in the field of mobile technology. Many businesses are making the most of this opportunity with a view to reach customers via their mobiles, by coming up with an iron clad mobile marketing strategy.

However, one of the main questions that most business owners frequently ask is whether it is better to opt for a mobile website or an app to promote their business. The subtle differences between the two make it very difficult to decide on what is right for their respective businesses.

To help you decide on what is best for your business let us look at the advantages and disadvantages of both, since both platforms are completely capable of helping you achieve your marketing goal.

ADVANTAGES OF MOBILE APPS

  • Once downloaded on our customer’s phone, a well-programmed app offers the very best to them, allowing them the luxury of accessing information super fast with just a few taps on the app
  • Having the benefit of smart phone technology like accelerometer, camera or even the user’s address book and other information, mobile apps offer a high degree of functionality.
  • Apps are usually put on display at apple stores, giving added exposure and making it easy for people to download and use.

DISADVANTAGES OF MOBILE APPS

  • A mobile app usually takes a lot longer to develop than a mobile site. Moreover, you will need a programmer who has the experience of developing apps.
  • In the event that you change or revise the app, you need to advertise that fact by way of an update so that the users can manually download the updates and see the revisions. However, it is fair to say that most people who are familiar with using apps on their mobiles would know of this.
  • All apps are not suitable for a common platform. You need to develop a separate app for every platform. If you want your app to reach Ios and Android clients, then a separate app for each should be developed.

Mobile Apps or Mobile Site

ADVANTAGES OF MOBILE SITES

  • Easy and quick to design
  • It is slightly cheaper to get a mobile site developed, compared to an app. Saying that, if you search carefully, you will be able to find general apps that can be used by businesses at very reasonable rates.
  • Mobile sites do not require a specific platform. They can be installed on any operating system.
  • Mobile site updates are done automatically, unlike for apps
DISADVANTAGES OF MOBILE SITES
  • However beautiful mobile sites might be, they are more cumbersome than an app, and less user-friendly.
  • They are also slower than mobile apps
  • Can be difficult to navigate. It is also difficult for customers to input and manipulate data, compared to the app
WHAT IS RIGHT FOR YOUR BUSINESS?

Both are the perfect solutions for your business, opening up a world of opportunities and growing your business tenfold.

However, it is important to have understood the differences between the two before making that all important decision on what you want for your business. If you want further clarification, and help in making that decision, speak to Softqube Technologies. They will help you decide what is best suited for your business.

Mobile App Development, Offering A Huge Prospect For Businesses

Over the past few years, we have noticed that the technology has been rapidly growing at a brisk pace and undoubtedly Mobile App Development  are the latest inclusions. This technological domain has changed our lives in many ways. Therefore, we can easily conclude that mobile applications have surpassed all our expectations and resulted in something drastically new and advantageous. These days from shopping to ticket booking to money transferring, everything is done with the help of different mobile apps. We can say that mobile applications have made their place in our day-to-day life.

Every day researchers and developers are trying to invent some or other new and fruitful applications , which can make users’ work and life easy. Users can access different information at any time according to their convenience. In this mobile-driven world, business houses and enterprises recognize that if they want to have a winning edge over their competitors and want to earn a secured place, they need some sturdy mobile apps, which will help them to gain customers loyalty and also help them to boost their growth and development. So, these days’ mobile app development companies are now showing their inclination towards various B2B and B2C apps and hence they are investing a hefty amount of money and time in app development.

Usually, most of the mobile apps are targeted for a particular group of people in different sectors. To meet the rising demand of mobile apps, many mobile app development companies are now incorporating new talents to their existing team. It is also true that the momentary investment for the field has been humungous. With regular up gradations and integration with social media, we can expect that a lot of things are yet to come, in the upcoming years from the app development industry.

Nowadays, gaming and social media apps are gaining popularity gradually and are able to win the heart of millions of users. So, companies are motivated by this rising demand and hence are bringing the latest and new options for digital socialism and are keeping their focus on content sharing. This is the high time that we can conveniently share different content like notes, information etc. with our friends and associates, which can easily break the demographical barrier between us.

The demand for Mobile Payment apps is also climbing upwards. These days’ even banks are showing their propensity to explore this avenue so that they can enhance their revenue. The mobile wallet is definitely a gainer in this regards and has successfully conquered different conventional methods of payment. Nowadays, the mobile wallet has been rated as a preferred app for quick and rapid transactions. By pressing a single click, we can now successfully pay our bills. Cloud computing is also integrated with mobile apps and hence strengthening the security options of the apps.

Enterprises and businesses are now using mobile apps which help them in streamlining their business so that they can uplift their sales and make a profit.

If anyone wants to develop a mobile app which can help their business to grow more rapidly, then without wasting time they can contact Softqube Technologies. The company has a team of professionals, who have enough knowledge and skills which has enabled them to establish themselves as an eminent mobile app development company in India.

Seven Rules To Create An Effective Android Application Development

Over the past few years, we have seen there is a huge demand of and the rapid development of android so it is the high time that we started to consider the performance of the application. When an application works error free then only it can be called the best performing application. It is also an obligatory job for android developers to check their application before launching it to the market. Android SDK also includes innumerable tools for debugging errors and by using these tools a developer can easily identify performance problems in their android applications. One of the pivotal problems that are associated with the android application is the battery life. So it is recommended that the developers need to optimize the performance of their applications so that they can enhance the battery life of smart phones and tablets. The companies which provides android application development in India do plenty of research and tests before they introduce their android apps to the market.

Android App Development India

Below, we are mentioning some points which an android developer needs to follow in order to make an effective android application development.

  • Optimize the performance: As a developer you need to optimise the application first and if required you should discard what is not required for the application to be successful. Many novice android developers often ignore these things related to the application as they don’t have much knowledge and experience in this sector and hence, most of the time they develop such applications which are not all that good and worthy.
  • Try to create a meaningful application: When android application development is created just for the sake of it then the application is appalling and not user-friendly and certainly, these kinds of applications are unable to grab the attention from the users.
  • Try to make a simple and uncomplicated layout. While designing, it is advisable to use test Relative Layout or Grid Layout because it will help a developer to create a simple layout which can easily be understandable. Moreover, this will certainly enhance the performance of the application in Android.
  • Try to discard virtual method calls as much as possible. If we are using C or C ++, it will be a prudent decision if we use getter or setter methods rather than directly accessing the fields to use. Because the later may impose some restrictions to the accessibility of the applications.
  • Try to use integer method rather than floating method because usually, floating method needs two times more space than the integer.
  • Try to use a precompiled SQL statement or careers
  • If required, a developer should try the native methods.

Softqube Technologies is a well-known company which welcomes their customers with several android applications development India. The company has a team of talented and expert android developers who have extensive knowledge in android development.

If anyone wants to develop an android mobile app which can enhances their brand value and market reputation, then without any second thought they need to contact Softqube Technologies. The company has already earned their position as one of the premium android application development India.

What do you look for when selecting the best mobile app development company?

Most of the companies offering products or services have realized how powerful and essential apps can be. With this they have started investing in developing apps so that they can satisfy their customers online. If your company is still not having any app, then surely you’re missing out on getting more consumers. Smart phones and tablets are increasing the use of apps among the consumers and keeping your company alive. An application or App can help a business changing its directions and finding a way to get connected to its consumers through mobile phones rather than being connected through traditional desktop computers. With the help provided by a Mobile App development company, you can give a customer use of your personalized application through smart phones, tablets or iPads.

Mobile Apps Development Company

Tips to find a good company

A mobile app development company provides you with high quality and an efficient service to help make your business online. All you have to do is decide if you want to convert your application to iOS or Android according to your expectations. State to them your needs, and they will help you in building it to an app so that you are successful in getting your dream application built. Find out some tips that can help you in selecting and hiring a company.

  1. Good track record: A good development company with a solid track record is sure to give to you excellent results. Choose a company that has the platform knowledge and experience that you select and is able to deliver results more than your expectations. It should also have the potential to make its customers happy and has some of the completed Apps to show as samples.
  2. Experienced employees: When you plan to hire a company, check if the company has a team of good designers and developers who are experts in handling your project and will give their best to it. Also check with them if the developers have enough experience of creating apps for different mobile platforms and are able to build innovative application solutions for your business needs.
  3. Deliver the app on time: Checking the company in meeting its deadlines is yet another important factor that you shouldn’t miss. Just think about the situation that you have declared its launching date and the app is still not complete the day before its launch; indeed such situations will be really helpless. To avoid such hassles make sure that the firm is able to deliver the app on time by checking their past deliveries.
  4. Check for quotes: The features that your mobile app needs should be reasonable for you. When you decide to work with a professional company, make sure you ask for a free quote for your project so that you are able to decide whether to hire their services or look for another company. Always keep this in mind that a good development company will offer its services in a fair price.

This is an age for mobile communications where you can increase selling of your products or services through various selling opportunities. Such services can be availed if your business is online through an app. However to develop an app, all you have to do is to hire a professional company and check how efficient they are through their past experiences and better reputation.

Mobile App Development Trends To Look Out For in 2016

A mobile is the prosaic gadget of most people these days. From e-commerce, web applications to mobile apps, technology is growing at a rapid pace. We are living in the age of the internet where most applications are handled through mobile phones. Evolution in the field of mobile development is going and 2016 will be another year of mobile development. It is enthralling to note that technology is growing and one can expect to see various changes.

The Need for mobile development

Mobile phone proximity and reach is immeasurable. It is the one gadget in this era that is available in the hands of every individual these days around the world. Whether it is a tablet, smartphone or an iPhone, a complete change is very much visible in mobile apps and the trend is growing. Mobile applications are playing a crucial role in our daily lives as well as in our businesses. A large number of customer demands can be achieved significantly through mobile apps and this is why large development is witnessing a drastic change as well so as to ensure more convenience to customers. Businesses are trying to exceed customer expectations and innovate or advance technology. This is why companies need to develop better mobile applications as well to reach target customers. If you are looking to get support for Mobile Apps Development India then you must use services from Softqube Technologies (softqubes.com). Now we have passed half of 2016, many new mobile app trends are being developed. Let’s analyze the world of mobile app development.

  1. IoT – IoT technology is rapidly developing over the years. It has helped in the reinforcement of businesses with the evolution of smartphones. One can expect IoT technology to grow to its full potential and extent over the years to enable it on almost every device.
  2. Augmented reality – AR technology is also witnessing progressive trends over the years and is expected to become a crucial trend. This trend is getting developed in most organizations in order to provide the best user experience and engagement. We will soon see a completely changed trend in AR.
  3. Virtual Reality – there is paradigm shift in the field of VR with the introduction of devices such as Google Cardboard, Gear and Oculus rift. VR is taking center stage these days and will soon transform mobile application services.
  4. Location-based Services – We have seen an upward trend and can see a whole new world of possibilities to help interact with potential customers.
  5. Artificial Intelligence – AI is becoming a mainstream for major companies such as Twitter, Facebook, Google and Amazon. 2016 may seem a transformation in use of AI technology as companies look to discover news ways to apply it.
  6. Cloud-based App Development – There is a boom in the cloud based technology and expected to take Centre stage in 2016. Technologies are getting developed to integrate mobile applications with smartphone devices and wearable technology. The ability to sync devices and mobile phone apps is on the rise. In 2016, we will soon see cloud technology playing a significant role in mobile app development.

Customer demand for getting the best mobile app experience is also increasing over the years. Companies are trying to achieve customer expectation by providing innovative uses of technology. This is where Mobile apps development India comes in. Use services from Softqube Technologies and get the desired mobile app developed.

Android Apps Development: The Necessity of The Changing World

Smartphones and mobile applications have been conglomerated within our life in such a way, that our young folks cannot even go out from home without these things. With millions of users and enormous amounts of downloads, android Applications are creating a huge buzz in the market. From the very initial stage, android app development has experienced an avalanche of applications which are submitted in the Google Play Store so that users can use these applications according to their taste and necessity.

A plethora of studies claimed that the demand for smartphones is increasing day by day and business houses are trying to expand their wings by using these tablets and smartphone applications. Millions of software programmers and developers throughout the world have accepted that android is the most preferable and suitable platform because of its open source development environment which can easily be accessible from anywhere without investing a huge amount of money. That’s why most of the android applications are sold at an extremely economical price to its customers while some are even available for free so that customers can easily get enticed by these apps. This is only possible because day by day a huge number of developers are embracing this operating system and are trying to invent some latest android apps which can make our life more facile and easier. Motivated by this rising demand, many Android apps development company are tempting android developers with some lucrative packages so that they can join their existing team.

Future Scope With Android App Development in India
With the help of android applications, enterprises and business houses are trying to establish their ubiquitous presence throughout the world and want to grab more customers’ attention so that they can earn maximum benefits and be able to make a huge profit. So, in one word, by using android applications they want to proliferate their growth and development. Though markets are crammed with several mobile devices and app development platforms like Blackberry, Symbian and even iPhone, enterprises still have an inherent propensity towards android applications. Below, we are mentioning some prime reasons why android applications are preferred by the entrepreneurs these days.

  • Usually, all android applications are stored in Google Play store which is currently the largest mobile app market and the cardinal host for android application. Every day, millions of customers are visiting Google Play Store for android applications and this is the key reason for the success of the android applications.
  • Most of the android apps are free which means android fans are less tolerant towards paying for apps.
  • The trouble-free development environment offered by Google is another pivotal reason for the success and the popularity of the android apps over the others.
  • For android, all applications are getting updated by Google and this is another vital reason why android has expanded in the recent times. Hence entrepreneurs and business owners want to create better business strategies for the promotion of their businesses by using android applications.

Softqube Technologies is a top-notch android app development company in India which has successfully developed numerous android apps.

If anyone wants to develop an android mobile app by using the latest technologies, then without wasting any time they can contact with Softqube Technologies. The company has a team of professionals who have enough knowledge and skill in android mobile app development. They have developed some amazing apps in the educational field as well as for children who want to learn languages like English and Hindi.

Quick Tips To Hire The Android Mobile App Development Company

More new numbers of Android mobile app development companies are coming up, but selecting the perfect one is tricky. Taking the decision to design and develop the app depends on upon the developmental partner.

Android Apps Development India
Selecting the right mobile app development company helps in successful growth of the company. The mentioned are the quick tips that help to hire an android company. They are:

  1. Timely delivery: Getting the app designed on promised time by the developer is tough as many of the companies fail to meet the deadline. It wastes the cost and opportunity. Always ensure to have a reliable company who could make the delivery at the promised time.
  2. Reference from the client: The portfolio is the first thing that every company presents to its client. It creates an impression and is a way to present the work. The problems one face, the interface, and several other things are present that gives a perfect idea. The reference from the client plays an essential role and helps to verify the company.
  3. Cost and expense incurred in-app designing: From the available large companies, it is important to know which company is working on your app. Now many companies prefer outsourcing the work of the other android mobile application development company. This becomes quite risky to know the cost and real expense incurred. To get served in an affordable price one must always discuss the pricing with the company before it costs less and ends up with the satisfactory work.Also, discuss with the development company that the designed app must be perfect as per the requirement of the organization. All the features must be present and service must be focused on the app. Get an exciting app for your website as per the solution of the business and help the users to experience the fast result.
  4. User experience of designing: After the cost and references, the most important thing considered by the client is the experience of the company in designing the app. A successful app is a great platform and only the qualified professional hands could plan and develop the perfect app. The application needs to be optimized and generate responsive leads.The new android application development companies may fail to provide the quality result. The expert companies are well aware of all the latest inflow and updates of the app development. So it’s always preferred to hire the expert who could help to reach a new level through customized app.

These mentioned four quick short tips could help to hire a perfect Android mobile app development company and save the time and money. The Softqube Technologies professionals are the perfect solution who could help you to reach a new height of success by a satisfactory app. Acquire the latest technique and promote your brand through getting an app designed today!!

The Latest Trends in Mobile App Development Technology

In this digital ecosystem, markets are crammed with mobile apps and smartphones. Smartphones and apps have emerged themselves as our real friends in need and playing a decisive part in our life by simplifying our daily tasks. From shopping to ticket booking to money transferring, everything is done with the help of different mobile apps. So, in one word, mobile apps are now leveraged with our life in such a way that our whole life is embraced by them. We can easily say that mobile app technology is thriving and these apps are progressing to make ubiquitous presence everywhere. So, staying up-to-date with the new-fangled trends of mobile app development has become obligatory for everyone rather than an option.

Mobile App Development Trends 2016

Here, we are illustrating some of the latest trends in mobile app technology which have created a profound sound in the market.

  1. Expeditious mobile App development- Companies and enterprises are going through a tough time as they need to cope up with the continuous demand for mobile apps. With these increasing demands, companies are focusing to launch their product more rapidly than ever. The prime focus of app developers is to shorten the development lifecycles and lessen the timeframe between Ideation to launch.  Developers and researchers are trying to invent some more rapid app development tools and frameworks which will reduce the app development time.
  2. Cloud driven technology- Cloud technology is expected to play a crucial role in the revolution of app development. These days users have an inclination to use different kinds of mobile devices. This tends to instigate app developers to give more focus towards the ability of integrating and synchronising apps developed for multiple devices. By using cloud technology, developers can build some functionalities that can be easily accessible from any mobile devices with similar data and features.
  3. Wearable technology- Wearable technology is the latest inclusion in this app development technology. Till now apps for wearable devices which were mainly confined to fitness and health care industry but very soon enterprises will use wearable devices to enhance their productivity and efficiency.
  4. Mobile payments and m-commerce- According to statistics, 19% of retail ecommerce sales in 2014 will be made by using smartphones. Analysts have faith in this trend and they believe in coming years that more customers will show their inclination towards m-commerce. With the invention of Google wallet and Apply Pay, more customers are using mobile phone to pay or purchase instead of debit or credit cards. This will motivate app developers to build such mobile apps which can assist customers in their transaction.
  5. Internet of Things (IOT)- Internet of Things is continuously climbing upwards with more and more people connecting via different devices.  Apps are upgraded or matured to their next level as they are tethered with multiple connected devices. This will encourage developers to keep more concentration on user experience on several devices.
  6. Prioritise user experience by using Big data and data analytics- As day by day customers are getting habituated with tablets, smartphones and wearable devices, app user experience will become more difficult than ever. Here, data analytics can play a pivotal role by helping mobile app developers to bring more advancements to the user experience.

If anyone wants to develop a mobile app by using latest technologies, then without much wasting time they can contact with Softqube Technologies. The company has a team of professionals who have enough knowledge and skill in mobile app development for all kinds of platforms and operating systems. The latest in their portfolio are apps for the education system.

The Changing Faces of Mobile Apps

Whether it is about shopping, Booking Cinema tickets, ordering your favourite food, hiring a cab or any other routine activity online what do you do to accomplish the task instantly? The answer would be my best friend, my Smartphone! Well, we all do this regularly at our fingertips with no hassle. Our cellular device has emerged a true friend in our times of need and is playing a vital role in simplifying our daily tasks and changing your outlook towards information.

We all have seen the drastic change from analog phone to Smartphone, the technology of mobile is growing at an immense speed and the apps have become an integral part of the digital ecosystem. On the contrary, these apps are progressing faster by the day make an omnipresent part of our world. However, staying up-to-date with the latest trends of mobile app development has become a mandate rather than merely an option.

Growing Mobile App Market

In the last few years, the mobile applications market has developed significantly by leaps and bounds. With the launch of Smartphones the market of app development has taken a remarkable position. When you consider the scenario six years ago most people would not have known what an “app” was and now due to the technological transition these apps are everywhere.

Latest Trends of Mobile Apps Development

Apps are now popular irrespective of the size of business. Does not matter whether small or huge, all organisations all over the world are making use of them. With companies such as Domino’s Pizza, Wal-Mart, Sainsbury’s, and even we, here at Softqube are using them to connect with potential and existing customers via a different platform. Of course, there are other functions associated with the mobile application aside from shopping. Examples include communication, Google talk and whatsapp Messenger to stay in touch with your friends, news via BBC News and Sky News apps, and the popular mobile gaming sector for applications. These apps are used for sales, branding, marketing, communication, and even just for fun. Whatever their use may be, there is an app for every purpose.

Today, the apps market for smart phones and other mobile devices has grown into a multi-billion dollar industry, with huge developers competing against one another to produce useful and lucrative apps that will have users scrambling to download them.

App Platform

As the technology has developed, companies such as Google’s Android Market, Blackberry App World, and Nokia Ovi store have come to the forefront of the market and have created a larger market for themselves. Not to be left behind in the race The Apple Store, which holds a large stake in the mobile application market, currently has over 500,000 apps on their site for users to view and download

With the growing requirement of smart phones android app development company are in great demand. Most of the apps are developed for android oriented smart phones. During the initial stage mobile applications had a chance of being popular, but now the apps with details and more functionality are preferred. Users are always in a hunt for apps that can provide them with quality content and a memorable experience.

With the client being choosy and demanding, it becomes important for an android app development company to provide the best in order to meet the demands of the end user. Softqube Technologies is one such company that believes in meeting customers demand. Call them today and get them to design your app.

Top 5 Latest Trends of Enterprise Application Development Company for 2016

The Smartphone’s android application development company is a boon to today’s generation. They help in solving many problems and made life easier through the apps of cab booking, shopping, games, quiz, spiritual thoughts, daily activities calculator and a lot more.

Mobile App Development

It boosts the productivity and increases the rate of interest of the general user. Even you can now get an app for your business designed it helps to reach the number of users worldwide and develops your organization by customized software’s and increase the productivity in a very short time span.

Some of the common applications that are highly in trend this year in addition to the activities, location and productivity are mentioned below.

  1. Security app: The cyber attacks are increasing highly resultant the risk and insecurity situation increase. Now more than 75% of website apps are having the authentication issue. It is why the security app and efforts are required for the development.
  2. Front end technology of the web application: Just like the users look for the responsive website now they also need the responsive web application. It makes the mobile phones operation smooth. The more emphasis is given to the front end technology of the web application now as it put the application easily in the browser.
  3. Adaptive design by nature: Creating the Responsive design means customizing as per the size of the screen. Different mobile phones are of different size. Besides, having a responsive app design, it is more important to have an adaptive layout, especially for the web application. Although both terms adaptive and responsive are same in nature, but the responsive designs works better in websites. Without thinking twice opt to have an adaptive design as it is the latest trend.
  4. The hybrid application adoption increases as the demand for the enterprise app goes: Like the increase in the demand for the mobile phones, the requirement for the web application has also grown and is continuously in the rising. The reason after it is that it can be operated anywhere with the help of the mobile phone. Since it can also be operated through the tablets the hybrid application adoption increases. It makes the fast development, better performance, and reduced cost.
  5. Demand for enterprise apps increases hybrid app adoption: With the growth of mobile phones in the past, both business employees and customers want enterprise web applications to be accessed on their phones. It was predicted that by the end of 2017, the demand for enterprise app development will increase by five times. Nowadays any web application can be accessed from any mobile device. Users can access the same application through Smartphone’s and tablets resulting in increased demand for hybrid apps. Reduced cost and better performance make hybrid apps more required and popular.

The Softqube Technologies is an android application development company that helps the users to grow through the customized application development and keeps an eye on the latest update that increases the rate of interest.

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