Category: Ecommerce

A Leading USA Ecommerce Store Building Multi-level Income With Our Loyalty Management System – Find Out How Did We Do.

Posted on by Hari Patel

Our client, Exito Fresh Market is a leading online grocery service provider in USA. The organization has earned a wide reputation in terms of service delivery and providing high-quality products to its users and regular customers.

When Exito Fresh approached Softqube, they had a series of requirements that needed to be implemented on a single platform. With several rounds of discussion and brainstorming sessions with the client, our developers helped them create a holistic and multiutility platform that can be accessed not only by the admin staff but also by the vendors and affiliates.

Exito fresh Loyalty Management System designed by Softqube Technologies is the most unique platform that allows your users to be vendors and promote their own products & services thru your platform. As an admin, you will build your multi-level income from your affiliates, from your vendors, and from your affiliate vendors, in one click.

Let us delve into the entire process from the ideation to the product launch stage and how did we help them bring the most viable solution.

Building A Resilient Loyalty Management Platform For an Ecommerce Grocery Store

Building A Resilient Loyalty Management Platform For an Ecommerce Grocery Store

The admin of Exito Fresh had to confront the below problems and challenges as a part of their daily routine. This hampered them to focus on the productive areas of developing their ecommerce business. The below list of challenges explains all:

Problems, Needs, and Challenges

  • Lack of efficient strategy to promote their services and products
  • Insufficient traffic is driven to the website
  • Fewer sales on the site
  • No regular lead generation mechanism and commission payment model
  • Poor search engine optimization strategy and lesser results
  • Improper tracking of activities
  • Need to transform the site into the multi-level marketing system
  • A unique requirement to generate income via the app users
  • Need of Track Site clicks
    • Landing page clicks
    • Store Sales
    • Leads
    • Actions
    • Register forms
    • Register membership
    • Register users and many more integrations types.

How Did Softqube Create Exito Loyalty Management System for the Admin and Vendors Both

At Softqube, our developers and designers created a unique platform for the admin and vendors of Exito Fresh. The platform permitted access to users, vendors and affiliates. Vendors can promote their own products and services through the platform. Exito Fresh as an admin can generate multilevel income from the affiliates, vendors and from the vendors of the affiliates. The system enabled us to perform everything in just a single click.

We develop some of the exclusive features for the organization that not only provided a seamless user experience but also promoted higher sales, generated more ROI, and expanded the scope of earning platforms. Here are some of the unique features described in detail for getting better insights into our work.

For Admin Usage

For Admin Usage

By using the admin main portal, the system can increase sales of your website! Drive Traffic to your site! Generate qualified leads and Manage your affiliates and ads in one place. No Extra Fee For Any Feature. Item price includes all features.

The portal had some unique and important widgets such as an affiliates world map, Order commission earned top 10 affiliate names, wallet statistic analysis, and external site order details. In addition, the admin section contained a separate page for campaign management that includes a banner campaign, text, links, or a video campaign.

Marketing Program Management

This module allows you to create an affiliate program campaign, Integrate it with your site or store and share the campaign affiliate link in affiliate panel marketing so your affiliate will promote it and will earn commission per the integration you created. [Sales, clicks, etc].

Admin-Sales Statistics

Admin-Sales Statistics

The admin staff can gain valuable insights on country-wise sales development and can improve their marketing strategies accordingly

Admin – Wallet Management

Admin - Wallet Management

This module allows you to manage all transactions & commissions in one place. You can also filter results by using an advanced filter panel that is available on the wallet page. A wallet page also exists on the affiliate side and vendor side where they both can display all system activity of commissions under their account.

Admin- Multi-Level Marketing

This module allows you to create a multi-level marketing[MLM] online network of affiliates with your site/store. You can motivate your affiliates by earning a fee from every activity of their downline and by that they will do x20 times sales for you. This is a super motivation module that will definitely motivate your affiliates to invite other persons to register to your system!

This module allows you to set unlimited levels with some roles like:

  • Minimum earning for jumping to the next level.
  • Bonus to the user, once complete the level target jump to the next one.
  • Commission rate % to each level, like [level-1 = 15%, level-2=20%..etc].

Example: Users from level-1 can earn a maximum of 15% commission from sales campaigns, store products until they will each to the minimum amount, and be legal to jump to the next level.

Admin – Membership Plans

This module allows you to charge your users for using the system at any Time & Price plan you will create. You can charge affiliates, vendors, both, or disable for all. This module is also communicated to the MLM module.

  • This module is also associated with the Award module.
  • This module allows you also to limit the upload of vendor products & campaigns on each membership plan.
  • NEW – Membership: new option to set a plan to affiliate user
  • NEW – Membership: new option to set a plan for vendor user
  • NEW – Membership: new option to limit adding products to vendors
  • NEW – Membership: new option to limit add campaigns to vendors
  • NEW – Award Level Module support membership plans

In addition, the admin can also manage membership orders and can also manage the entire store online.

For Affiliate Usage

Affiliates are provided with a separate dashboard with intuitive UI, analytics, and necessary insights on building their affiliate business. The system also keeps them updated with the ongoing and future campaigns related to several products and services.

In addition, there is a wallet page that helps them manage wallet sales and other related activities. The payments module enables them to gain insights into the pending payments, processed payments, and the ones that are completed. The network module keeps them updated about the growing network of users, vendors and their referrals, sales commissions earned, and other related information.

Furthermore, the system helps the affiliate track the orders and find the current status to ensure better services to the users. The system provides details about various membership plans that can be modified as per the affiliate requirements.

For Vendor Usage

For Vendor Usage

The vendors get a separate dashboard embedded with important sales insights, orders processed, and a general overview of the entire sales with Exito Fresh. The Wallet module provides vendors with information on the orders coming from the store and the current status.

The vendor management module keeps them updated about the store activities and balanced the number of deposits and capital deployed along with the overall store sales and orders. The deposits module helps the vendors to keep the track of their overall deposits at various places.

Ths store management module provides information on the total sales, orders received, and no. of clicks done by the users on the vendors page.

Technology Stack We Used For Building the ERP System

Technology Stack We Used For Building the ERP System

We at Softqube Technologies went through a rigorous analysis and wide research for finding the best platform and technology for developing a robust Loyalty Management ERP System.

Our developers found the PHP Framework and MySQL Database Software. With PHP framework, we were able to speed up the entire loyalty program management system development. Also, we did not require to write an additonal code for other platforms. With efficient database usage mechanism, we automated common development tasks and ensured the widest security to the entire system and the amount of information available there. MySQL provided a great platform for meeting the database challenges of the next-generation web, cloud, and communication services with uncompromising scalability and resilience.

How Did We Create The Loyalty Management ERP System?

Rolling out an ERP system and making it scalable, successful, and ready for millions to use, are two different things. So make sure each of the steps of the making gets intertwined to reach the result.

We followed the below steps to create the Avsar Gold Online Jewelry buying app.

Rigorous Research

The research phase was quite long and more insightful. Our team went through the following phases before jumping over to the planning phase

  • Gave a closer look at our competitor’s app
  • Analysis of their advantages and disadvantages
  • Spotted all the missing opportunities
  • Gathered all the information to find out how to meet our patient’s needs

Proper Planning

Proper Planning

We decided on the features that we can implant into this system and the reliable technology that should be used to build various ERP modules and inner features. Each aspect was planned methodically to the last detail while setting the milestones.

We also checked out our local regulations. The ERP module uses personal information of the users that are basic and general. However, we chipped in the encryption technologies and other technical safeguards for the software.

Design and Prototyping

This phase is more tangible and needs rigorous action. During designing and prototyping, we went through the following steps.

  • Decision on the colors, visuals, and patterns in the app
  • Building user interface
  • Creating an easy-to-navigate booking system
  • Designing menu and clickable features
  • Fine-tuning it for iOS and Android

At this stage, we didn’t think of making it picture-perfect. We wanted the feedback from the first set of users

Quality Assurance and Testing

The Loyalty Management ERP System was not done completely without putting it into the test run phase first. Here we went on to get the feedback from the users because we wanted to check how intuitive our MVP is from both sides and what tweaks we need to make. We asked the admin staff and organization management how can we improve the modules down the road.

Product Launch

Product Launch

Once incorporating the final feedback-based improvements, the ERP system got ready for its debut. After uploading on the iOS and Android platforms, we wanted to maintain it at the best level. Because technical glitches should not mar the user’s experience.

Go the Softqube’s way of designing awesome ERP applications

As an entrepreneur, I am thrilled to see the growing demand for ecommerce platforms and the rising demand for the organization of resources and management activities. Practicing innovative solutions when it comes to adopting digital transformation and providing excellent customer experiences is the thing I look up to.

Some people believe making ERP applications can take quite a long period. With Softqube, however, it is going to be easier than you think. The moment you join us, you are going to save yourself from the hassles of doing everything on your own. We are here to take care of all the software development steps so that you can reach out to the widest horizons to give an outstanding complete solution.

Over several years, Softqube has helped many healthcare startups to build their custom software enabling them to align their processes in the business. Whatever features you wish to incorporate into your app, Softqube can help you out to make that happen. Check out what we do on our website.

Livestream Shopping is Taking E-Commerce to the Next Level

Posted on by Hari Patel

The essence of Livestream shopping is the way it incorporates live video content recently. It enables two-way communication and enables the viewers to flawlessly purchase or save the featured products straight from the platform.

Livestream shopping effectively combines the physical retailers and ecommerce store kind of business. It puts digital retailers in front of a huge online audience and allows them to interact on a one-to-one basis. A highly effective way of shopping that has generated $60 billion in global sales in 2019.

The benefits of Livestream shopping for retailers comprise of reduction in the period of purchase time, accelerating customer engagement, and promotion of higher sales. The US livestream shopping market is expected to reach $11billion at the end of 2021 and by the end of 2023, it will soar up to $25 billion.

So, taking you straight to the topic, today I shall discuss the most prevailing four considerations that will help you analyze your choices about adopting the Livestream shopping method. Because Livestream fits into an overall ecommerce strategy.

It’s More Than Just Fashion & Beauty

It’s More Than Just Fashion Beauty

Livestream shopping breaks down the fences to buy all that several ecommerce experiences just couldn’t deliver. The virtual try-on sessions and in-store demos will surely help at-home shoppers to quick decisions.

Of course, the fashion and the beauty business have been the forerunners of livestream shopping. However, there are plenty of opportunities out there for the big box, grocery, specialty retailers, and much more. Let us understand with some examples.

  • A home enhancement retailer walks the viewers through its current garden center offerings to celebrate a specific region and also answers customer queries related to products in real-time. It also builds trust and engagement and the viewers can add products to their cart straight direct from the Livestream.
  • A grocery dealer can choose to offer every Saturday morning by conducting livestream shopping sessions. The dealer can do it innovatively with a lot of ideas and inspirational recipes or anything that can drive the customers to do purchases. Like crafting the perfect game spread, holiday desserts, offering tips for the kitchen, Q&A sessions for maintaining a healthy diet, and other complementary product recommendations. The featured items will be purchased straight from a livestream module.
  • Similarly, a furniture retailer can help the shoppers to know about its sofa collection, showcasing the feel with different size models and highlighting the fabric differences. The more the retailer addresses the questions, the more promising the performance shall be will be along with the assurance the users get to buy big-ticket online purchases

The Livestream experiences are persuading and compelling due to the feeling which they give to the customers of coming right to their door. In a way, it accentuates higher engagement and human interaction. In addition, these experiences help so many customers who are not able to visit a store or who prefer to shop from the comfort of their homes.

Choosing the Right Platform

With the two major paths that enable livestream shopping, you are all set to rock the show. They are either the Livestream platform that integrates with the retailer’s ecommerce platform, or, the entire shopping experience is given by third-party platforms like Facebook, Amazon, or Google’s Shop loop.

Integrating the Livestream shopping platform into one’s website or mobile app will boost the retailer’s control around the carts, customer account data, inventory management, etc. Such platforms serve as an adjunct to your system. The other benefit it gives is that it can be deployed quickly in combination with considering the capacity and scalability during the peak time of the traffic.

Performing on a third-party platform like Amazon Live or Facebook Live Shopping is easier at an early stage. Especially, when you access these platforms for commercial purposes. But in the long run, this won’t be an appealing proposition because you are decentralizing the entire shopping experience away from your own business platform.

This would mean you are giving the entire control to some other platform. And this may include the newest opportunities that you can get directly from your platform as well as the chances of re-engagement. It is a lost opportunity for data capturing.

Maximum Leverage of Livestream Content

Maximum Leverage of Livestream Content

The content must be repurposed from livestream shopping events every time you perform. The retailers who wish to host from their domains will offer several video archives where the viewers can watch past events on demand.

If you depend on a retailer’s technology platform, the archived editions may not include the shoppable component or the previous chat history. Moreover, the retailers can also consider how to use content in smaller segments through social or other channels. This also includes the way the Livestream excerpts might enhance a product detail page.

Outcome Assessment

The end result has to be a conversion after all. The retailers need to assess a broad set of outcomes that arrive from a Livestream shopping effort. This may include the following points.

  • Customer Data: You must know who attended the live event. Also, you need to keep the track of what did they buy, the type of questions the users asked, and the way you would strategize your business from the insights that you get.
  • The Complete Engagement experience: You must analyze this as compared to other content streams
  • The reducing consideration period and the decreasing rate of returns are based on the capacity of the viewers to ask questions while the ongoing event. Looking at the products that are outside the content on a static product detail page

Conclusion

Live steam shopping is considered to be a hot eCommerce trend in recent times. However, at its heart, this entire game is so simple to do, yet so impactful. The essence lies in doing it well and learning how to leverage traditional marketing skills like researching your audience, choosing the right business growth tactics, and on ways to expand the community.

Once you get those things right, you will get the chance to capitalize on a new approach to the way of digital commerce that gives first preference to audience engagement and fosters trust just the way a traditional online retailer does it in routine.

The potential of livestream shopping is large by way of engaging audiences and boosting your sales. Every retailer can get this opportunity by exploring how livestream shopping takes place in their larger e-commerce strategy.

Top 5 HeatMap Tools To Improve Your Website UX Designs

Posted on by Hari Patel

The name says it all: UX means User Experience. The story is all about what, when, and how about your users. Pretty much this makes sense to remain focused on the users during the data collection from the website. It starts with getting well-equipped with enough data to optimize the needs of your users.

Maybe you have some clues about user behavior by studying the traditional analytics data. But that is not enough to help you out in spotting a real problem even when you find one. So from where does the entire game start?

Being a UX designer, marketer, or developer, you work on user experience every single day. And here, heatmaps can help you to gather data on the way people interact with your website. And that shall give you insight on enhancing the UX and the metrics that really matter to your business.

This piece of the blog will help you learn what a heatmap is in the actual sense and how you can use it with effective tools to optimize your UI designs and scale your business. So let us just get started.

HeatMap in UX Design

Almost all the UI/UX professionals resort to the heatmap. With heatmaps, the data collected fetches a clear idea of the content and look of the online environment. Users give you the most authentic and fair feedback on your digital designs. Heatmaps become a reliable tool to get quality feedback to help you succeed. As a result, the insights that are pooled in, help you enhance the overall user experience of websites.

So basically, heatmap gives you access to check the performance of your website and the way the users interact with your content. Through heatmap tools, you watch the users click, how far they can scroll, and what are the hotspots of your website.

The most important aspect of accessing heatmaps for UX design is to get natural insights from the users. As they interact with your website they are still not part of a controlled or moderated experiment. However, they are helping you get real feedback. How incredible it is!

Importance of HeatMap in UI/UX Design

Companies use heatmaps to enhance marketing campaigns and advertising strategies. This improves the conversion rates and makes the users a crucial part of the design process. In turn, the designers get to understand the pain points of users and can meet their needs effectively. The significance of heatmaps in UI design can be prominently seen in the below areas:

CTA Buttons

The best way to check the conversion rate and performance of your online content is by watching the number of clicks your CTA buttons are getting. Heatmaps tell you all this with great ease just by viewing the online product heatmap. Also, you can check whether the CTAs are getting the highest engagement or not.

Navigation

The main navigation and footer become the most significant features of a webpage. The way you organize your content in the menu can have a big impact on the user experience. The choice of words also impacts the navigation in the menu. This ensures that you’re using the language that your users are familiar with. A heatmap in UX can tell you whether your menu is working or not. It can also tell you which items in the navigation are working well and can, therefore, be highlighted in a better way.

Page Length

Page length leaves a strong impression on users’ minds. Too long pages make them overwhelmed and tired. And so, they jump off the website in no time. A heatmap tells you how far you should go and where your audience actually gets off the website.

Unexpected Clicks

The users sometimes go and click at the places where they feel it is clickable. If these clicks do not give any result, the users can get frustrated. Heatmaps can identify such spots on a webpage and help you rectify the issues.

Usage with other UX tools

Heatmaps fill you with so much valuable information. When you use it with other UX tools, it can turn out to be of immense help to the overall user experience. With Google Analytics, you can get a clear idea about your advertising campaigns and the overall performance of web pages.

5 HeatMap Tools To Give You Coolest UX Designs

Various heatmap tools are good enough to help designers benefit. In the case of technical services, you must know which tool or software fits the best. Well, the answer is not as simple as it appears. Several tools available in the market have unique features. The website chooses heatmap software based on the nature of the project you work on, the website purpose, and the target audience. Let us head over to the top 5 heatmap tools that I believe are the best ones for enhancing your UX designs.

1. Zoho PageSense

zoho-pagesense

A low-cost solution to create website heatmaps. With ZohoPageSense you can create heat maps and get a good idea of the time users spend on a specific section of the website. Similar to Zone-based Heatmaps of ContentSquare, here too specific segments of webpages get a good amount of attention. UI/UX professionals use these insights to concentrate on the smaller elements.

The most attractive feature of this heatmap tool besides its low cost is the presentation of analytical information. Zoho is a combination of ample solutions and services. The varied solutions of Zoho enable you to work on a single product offered by the organization.

The reports formulated and presented by Zoho PageSense are quite easy to navigate and understand. You can use multiple filters to focus on different segments of the report and even customize the report based on your preferences.

Additionally, like other heatmap tools, this solution also enables you to view the behavior of users using different devices. Using a single tool, therefore, you can see how your website is performing on desktop and mobile devices.

2. Hotjar

hotjar

One of the eminent heatmap tools available in the market. It is successful and widely popular due to its seamless usage. Hotjar uncomplicates things. It gives you several features that you want from any heatmap tool. Hotjar enables you to watch recorded sessions of visitors’ interaction with a website. These recordings can be watched at a fast pace and, thus, do not consume a lot of time.

One of the outstanding features of Hotjar is that it enables live feedback. You can use a widget provided by Hotjar on your website and invite feedback from users. The visitors can simply click on the widget, record their feedback, and let you know what specific feature on the website is causing issues. This is an informal type of UX research where you do not go into in-depth analysis but get quality feedback with minimum effort.

The cost of Hotjar is a little higher than other heatmap tools such as Crazy Egg or Mouseflow. Using Hotjar, however, is a delightful experience in itself. If you’re looking for quality analysis and are not facing serious budget constraints, investing in Hotjar is definitely a smart idea.

3. ContentSquare

contentsquare

Another excellent resource tool for websites. It is named “Zone-based Heatmaps”. It is very much true to its name. These heatmaps give you specific analyses about an element or zone on the web page. Contentsquare also gives you the estimated revenue you are generating from certain elements or CTA buttons on a webpage. This information is of great value to the marketing teams as the number provided here can give a good indication of what is working well for the business and what needs improvement.

Quite similar to Crazy egg, ContentSquare gives access to conduct A/B testing while making the comparison of the two versions of the same webpage. If you are a UI/UX designer, you can use this information to create the best version of a webpage.

Cost: Pricing is based on the monthly number of page views.

4. Crazy Egg

crazy-egg

Wishing to take your heatmap game a step further? Here you go. This tool actually helps devise solutions and implement them. Crazy Egg has all the basic features a designer needs. Like record clicks and check out the areas on the web page to get the best engagement rate.

One of the best features that Crazy Egg offers is that of A/B testing. UI/UX designers conduct A/B tests day in and day out, especially for online content. With Crazy Egg, your work as a designer is reduced, as the tool itself provides you with quality analysis between two different versions of a particular webpage. This can help you identify which alternative is working well and how you can get better engagement and an increased conversion rate.

Cost: Plans starting at USD 24 per month

There is no free version of the tool except for a 30-day trial period. You can enjoy the benefits of the tool with the limited features.

5. Luck Orange

luck-orange

The next best option that you can use for the creation and analysis of the heatmaps is this tool. The common features of heatmaps, like recording sessions, several clicks, and hotspots on the webpages, all remain available in the tool. In addition, Lucky Orange gives an aesthetically pleasing and comprehensive dashboard that you can use to view the overall website. The dashboard assists you in answering basic questions like what is working on the website, where do the users come from, demographic distribution, and much more.

If you’re running a website that focuses more on conversions and generating new leads, then Lucky Orange will be of special interest to you and your business. This heatmap tool provides you with a conversion funnel that can delineate user journeys, helping you identify the leads that you can work on. Conversion funnels can be extremely useful in creating new customers and also enable you to retain the existing ones.

If you look at the cost of Lucky Orange, it is also quite low compared to other competitors. It is, therefore, worth mentioning that this tool has the promise of not being a burden on you financially.

Conclusion

Heatmaps are outstanding tools that help you improve the organization’s online presence. If you are working on a single-page website, a professional portfolio, or any complicated ecommerce website, heatmaps are always available. A little effort, little money, and lots of creativity and analysis will do in heatmaps. And you can always see, the benefits are immense.

The tools that are listed in this blog bring in a lot of value to your experiences as a UI/UX designer. No matter at what level you are working as a designer, updating yourself about the heatmaps will take you a long way. Particularly, professionals will get a great boost.

So, go ahead and make your projects worthy enough and improve the utility of your websites with the power of heatmaps.

Best Practices For Creating Ecommerce UX Designs in 2022

Posted on by Hari Patel

Websites have a more significant role in representing your brand globally. And that is why before you go and meet that prospect you wish to, your website does the job. Now the entire decision of the prospective customer to stay at your website is based on the overall experience while using your site to shop online. To convert them from casual browsers to loyal purchasers, you make sure your eCommerce website design has the premium features that are the best compared to your competitors.

So how can your ecommerce website make a difference while designing memorable UX compared to other online stores? Moreover, what will you do about it? And once it is all ready to go, how will you ensure that it meets your target audience’s needs?

Take a read below to know some of the best practices and design tips to create and maintain the most decent and reputed eCommerce website.

What is Ecommerce UX?

Ecommerce websites are not meant to be only informational. It includes an equal amount of transactional data. All this together enables the prospects to find solutions or products they are looking for. An ecommerce website is the most convenient mean to buy products and services that a customer needs.

The final purpose of any ecommerce website is to drive potential customers to do purchases. What do you need to ensure as an entrepreneur to get to this point? One of the most important aspects is to invest in user experience research and design. This would be of great worth. Forrester’s research reveals that for every $1 that is expended on UX, you get $100 in return. Isn’t that amazing? It is the truth. UX offers a complete 9900% ROI.

How does UX help in Ecommerce website design?

UX means User experience. It defines the relationship developed between your online shoppers and your ecommerce website. UX designs are the initial way to approach web content creation, and the designs inform your target audience all that they want to see and buy.

how-does-ux-help-in-commerce-website-design

Evaluating your ecommerce web design with a UX lens needs to be done in the below three ways:

  • What: What does the user want from this website or web page? What are they hoping to accomplish?
  • Why: Why is the user engaging with this page?
  • How: How will the page’s features and functions help the user achieve their interaction goal? How will you make the site accessible to the user and appealing?

Beyond the above aspects, the core concepts of UX in ecommerce web design can be considered into five components.

  • Visual design: The look and feel of your eCommerce website design. The colors and shapes and the sound and image quality provided.
  • Information design: The information about your products and services presented, and conduciveness to customer understanding. The website’s hierarchical structure is transparent so that your customers can find exactly what they need.
  • Interaction design: The website should make sense when considered an interactive journey. Your eCommerce web design supports your customers’ goal completion, such as a purchase.
  • User needs: What expectations do your customers have when shopping on your website, and does it fulfill them?
  • Navigation design: How does your site navigation work, and does it support your customers’ journey from initial contact to the sale?

Beginning to design your site for ecommerce business.

Setting up a webshop for your products and services may seem as easy as eating a pie. But your web designs need to be planned out carefully before you get started.

beginning-to-design-your-site-for-ecommerce-business

A few things you should do in advance are:

User Research

User research is critical for developing an eCommerce website design that fulfills your potential customers’ needs rather than what you think they might require. There are several user experience research methods and tools you can use to help you narrow down how your customers want to be able to complete tasks and interact with your website.

Competitor Analysis

Analyzing competitors’ products and services pages will enable you to get insights about your target audience who are looking for online stores. You will not have a competitive advantage if they give you more information or a more precise customer experience. Make sure that it’s easy to compare your web design and theirs and that prospects choose yours because it’s easy to use and your products are superior.

Collaborate with a Team Who Fulfills Your Entire UX Needs

Your team needs to cover all the different aspects of your eCommerce web design: user experience design, copy creation, user interface design, interaction design, and service design. Make sure you have the skills to make an eCommerce site that will help your products fly off the digital shelves.

Best Practices For Creating Ecommerce UX Designs

best-practices-for-creating-ecommerce-ux-designs

Have Clear and Concise Vision

According to the Nielsen Norman Group, eCommerce web design must be clear and concise for the best results. If you’re listing your products and services, it’s worth bearing the following in mind:

  • Use a descriptive product or service name.
  • Provide clear and concise product descriptions.
  • Utilize recognizable images from your brand.
  • Offer a larger version of your images for accessibility.
  • Show your target audience how many products are available in a transparent way.
  • Make adding products to your cart simple and obvious.
  • Make sure your prices are transparent, and any extra charges are easy to find and understand.

Take a Direct Feedback

The target audience is the best source of motivation and inspiration for creating an improved ecommerce web design. Ask questions and find out who your audience is. This will help guide you in optimizing your design precisely for their needs. And this can be taken as direct feedback.

To obtain specific feedback, all you need is to use customer experience metrics like customer effort scores. Open text response questions to allow you to get the voice of the customer in their own words. You can also use a website satisfaction survey to help gather feedback from users on their specific web experience. Surveys can be delivered via email marketing after a customer has interacted with the site or through chat boxes right on the page so you can get an immediate response to your design.

Also, ensure your request for feedback isn’t intrusive–you don’t want to derail your customer’s journey from landing on your site to the shopping cart.

Collect Indirect Feedback

With a prompt, your customers’ own words will be helpful for website designing. However, you may also use indirect feedback to know your customers’ web experience.

This feedback is gathered from social media channel mentions and interactions, and unsolicited emails sent to your company. These may not be positive, as customers tend to reach out to relay negative feedback.

However, this can also be useful—if your customers are unhappy about aspects of your web design, you can make amendments to improve their opinion. 70% of customers who have a complaint resolved say they will return to purchase from the company again.

This indirect feedback will help you design your eCommerce experience initially and help you improve it as you gather more information continually.

Check Out With Operational Data and Experience Data

Combining operational data and experience data is a powerful tool for your ecommerce web design.

From an operational perspective, scroll depths, click hotspots, bounce rates, site conversion rates, and more can help you see exactly where your customers are having trouble engaging with your site. You can more easily discover where broken experiences lie and fix them for a better customer journey.

You don’t want your customers to halt their purchase process because your credit card payment options aren’t working correctly. For example, you can spot and fix your checkout process if you’re seeing lots of customers leave at this step when analyzing your operational data.

Get an Outside-in Approach

Find a suitable outside approach to design your ecommerce website. Do not put just what you think is the best for your audience on your site. Instead, make an effort to design your site by providing users with exactly what they want. 55% of consumers are happy to pay more for an improved customer experience—meaning it’s worth taking the time to invest in providing an experience they’ll remember.

Previously mentioned, also gather initial ideas from your existing website or customer base. Do your research on what your target audience prefers to buy and choose. Then, as you gather direct and indirect feedback over time, you’ll begin to build a picture of what your customers want to see as they travel through your site and what they want to see when they land on each page.

Manage Your Web Design Regularly

Creating your website is not going to be a one-time activity. Your designs should continuously evolve and improve based on your ongoing feedback for the best online shopping experience.

The Whole Story is About Your Customers!

Ecommerce website designs ultimately deal with and for the customers. Knowing how to make a memorable shopping experience is simply gathering insights from your customers and the available data. Based on the data, you will design the site and adapt to the approach once you learn more about the customers’ buying behavior.

The present world relies on getting meaningful insights quickly and eventually using them to transform experiences at different levels. This is a sure-shot way to success.

One of the essential tools in a designer’s toolbox is feedback. The most effective way to perform the creative process is seeking regular feedback from designing and development teams and gathering their inputs to know your actual progress and improvement. This can be considered one of the most reliable best practices for higher conversions with your UX designing skills.

Hope this article helped you gain better insights for choosing a reliable UX designing company for transforming your excellent idea into a potential reality.

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10 Things You Must Ensure To Make Your Grocery Ecommerce A Grand Success

Posted on by Hari Patel

The pandemic brought a sharp surge in the demand for buying online groceries across the globe. Grocery eCommerce became the inevitable line of income generation for the food and beverage industry. Eventually, almost every consumer has discovered the ease and convenience of having groceries delivered at their doors.

As we watch the sector expanding and evolving, get hooked to this blog to know the 10 important things that you must keep in mind to turn your upcoming grocery e-commerce business into a grand success.

We shall also discuss some of the critical challenges that grocery eCommerce merchants confront and the ways they resolve the issues with a knack.

Know The Challenges That You May Confront In Your Grocery Ecommerce Business

Grocery stores rig out their stacks with a variety of products including food and perishable goods that stay in dominance. Here comes the specific challenges and provisions that are industry-specific and you need to follow them strictly.

It is not just about being sensitive to the timings and storage protocols, but also about handling a gamut of options. Like some products are sold by weight instead of piece and their conditions differ every single day. For example, bananas and avocados change with time, and the selling challenges become equally severe.

To keep reading and to navigate everything from optimal pick and pack processes to refunds to a replacement, and on-time deliveries. The challenges go endless. But after all, you need to give greater customer experiences. And to ensure the same, you must know what to keep in mind.

1. The Business Model

the-business-model

  • The business model of grocery retail companies is a mix of corporate, franchise, and independent stores. All come under the same retail banner. This creates great complexity at the time of your business model launching phase. There comes local variations in the product assortments, sales prices, and promotions.
  • There is a long history of loyalty programs with bonus points in grocery retails. The customer can earn and burn, and get various personal offers. There are essential sales drivers, and consumers expect the same loyalty features when shopping online. They also expect suggestions on their usual shopping habits, relevant recommendations, and recently purchased products based on historical online and in-store purchases.
  • Low profitability is historically common for pure players and traditional grocery retailers that start with in-store picking. Research shows that home delivery and in-store picking are the main cost drivers and offer considerable potential for increased efficiency.

2. The Products

  • There are many products that need to be stored under very specific conditions until they are delivered to the customer. You need to comply with the regulations around storage temperatures, or the recipient can be required to be 18 to 21 years old.
  • The grocery retailers who sell fresh products and food-to-go products manually pack them in the store adding to further complexity in the product attributes, expiry dates, and minimum order quantities.
  • Perishable groceries are often ordered by weight, and there are different ways of presenting, buying, and picking them. When ordering, for example, a watermelon, it’s not possible to choose the exact weight; there needs to be room for variation. And a variation in weight requires the card amount pre-authorization to reflect the allowed variation. The total price still needs to be recalculated based on the delivered weight, which can get complex with thousands of orders.
  • A grocery store may only sell food and beverage products, but what if you add a range of non-food items? And what if we then include clothing, electronics, and DIY? As in many industries, there are a handful of products that generate the bulk of sales, and then there are long-tail products that are rarely sold but that make a significant contribution to profit. The ecommerce solution needs to accommodate a wide variety of product segments.

3. The Stock

  • With a limited shelf life of the food products, they also come with a very high turnover. But at the same time, the warehouse and storage area have limited capacities. Hence, frequent replenishments are necessary. In parallel, the supply is not always 100% available.
  • In the majority of eCommerce scenarios, you would wish to pick, pack and deliver the items through shipping in the soonest possible time. However, for grocery ecommerce, the order is picked as late as possible- like just before store pick-up time or the time of departure for home delivery. The time between the order placed and then shipped could occur over several days. So when an order is received, it’s almost impossible to know the product stock at the time of picking.

4. The Storage Conditions

the-storage-condition

  • By complying with the regulations, the food products must be kept in specific conditions until delivered to the customer. The food products must be kept protected from contact with household chemicals. This means grocery stores must have complete control over the supply and delivery chain—from receiving a product at the warehouse or store to the final delivery at the customer’s residence.
  • The biggest challenge here is to store the food products in certain conditions during each phase. With self-service 24/7 grocery lockers with temperature zones, there are even stricter requirements to secure freshness until custom pick up.
  • In high-volume in-store eGrocery, it’s important to manage storage efficiency in buffer storage areas before route departure or pick up.

5. The Service Area

the-service-area

  • Ecommerce deletes all the international boundaries now. The exceptional segment is grocery ecommerce. Because, the service area is usually limited to one country and often to an even small geographical area based on the fulfillment center’s location and the product assortment sold.
  • You can set up multiple service centers to extend your reach, but there will always be blind spots. In our experience, optimizing your service area is one of the keys to a successful online grocery business.

6. Time Slots and Delivery

time-slots-and-delivery

  • Unlike the delivery of, for example, a book, your shopping delivery can’t a) fit through a letterbox or b) be left alone for hours on end after delivery. Managing available order delivery times helps you organize your processes, balance the workload (order load) and provide the best service to your customers.
  • Integration with best-of-breed software is crucial in optimizing delivery and courier administration. This integration boosts efficiency and profitability for grocery ecommerce when order volumes increase.

7. Picking and Packing

  • The orders in the grocery ecommerce are typical and diverse. They contain a variety of products, and require a lot of time to pick and pack. The picking process is very time-consuming and of utmost critical. During the process, teams must ensure various factors: like the weight of the product, whether special treatment is needed or not, product cancellation, and the need to communicate with the customer.

8. Selecting The Product

selecting-the-products

  • Let’s take the case of bananas. A merchant may have bananas at different stages of ripeness. Let’s assume they then receive a large order of bananas. Which ones should you pick? If for a family’s long-term consumption, then expectations might differ. But what if the same order is made for a conference, where attendees consume them at the same time? As a merchant, you need a way to anticipate their preferences to be able to create the best possible experience.

9. Price Recalculations, Replacements, and Refunds

  • Once you order the groceries online, you have most likely had a previous experience with the substitute product. Perhaps you ordered juice from Brand A, but it was unavailable, so instead, you got juice from Brand B. When this happens, merchants have to consider the associated price difference—if the replacement product costs less, the merchant will need to refund. And if it’s more expensive, they’ll need to discount the product to match the price paid in the initial order.

10. The User Experience

  • Consumers always wish to search for their favorite products with quickness and ease while shopping online. And this makes it a challenge for e-commerce merchants to create such high-quality user experiences. One way to meet and satisfy customer expectations is with more intuitive navigation and features like favorite products, suggested products and saved shopping lists.
  • There are several shoppers who want extensive product filtering functionality options while shopping for groceries. For example, to avoid allergens, carbohydrates, fat, and sugar, or find vegan and eco-friendly products. The filtering list for product characteristics is long and keeps growing. With such a diverse list of preferences, it’s essential with intelligent and efficient filtering that simplifies the process of finding products.

What Can Softqube Do For You?

You must keep plenty of things in mind before selling groceries online. The most critical challenge is to choose the right eCommerce platform that can help you convert your idea into the exact potential reality. Partner with the right project team.

In the present times, there are very few ecommerce solution platforms that are optimized for the food and beverage industry. They can hardly support ecommerce entailing fresh food items, rich product attributes, temperature-restricted products, age-restricted items, fragile items, weighted items, and replacement products.

At Softqube, our clients have defeated all these challenges. We are the leading tech experts who can help you out in all things to give intrinsic user experiences. Get in touch with us and talk with one of our key experts. We can help you out in growing your business.

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