Category: General

Bought a new smartphone? Then you still might be learning how to use it and what things can you do with that? Isn’t it? So, till now you might become aware of features like playing games, watching movies, clicking images and lots more.

This means your mobile is worth the price that you have given. But, what about the power it consumes to do all these activities? This means your mobile needs to have a good battery backup.

Certain applications or tasks in your mobile can consume the battery quickly. So, in such situations; you will find different ways to boost the performance of battery; be it iOs or Android.

Here, in this blog post; we have mentioned few ways through which you can boost the battery performance of your Android or iOs phone.

So, let’s take a look at how you can do so:

• Avoid getting battery completely used up: At times; you might have heard that it is necessary to charge your mobile completely and get it completely discharged so that there won’t be any memory effect.

  This rule is applicable only for NiMH batteries but the same doesn’t serve true for lithium ion batteries and most of the Android and iOs phone batteries are made using lithium ion.

  So, well known mobile manufacturers like as Apple and Samsung advice to get their batteries topped before they get completely drained out.

• Avoid using Live Wall Paper: Most of the Android as well as Apple iPhones today come with lots of live wall papers. Some are in 3D which comes to life when you press the pressure sensitive 3D touch screen.

  These wall papers look awesome and offer a wonderful look to your device however these are the ones that consume huge battery power. Hence, it is advisable to use a still image instead of a live wall paper for a lock screen display.

• Find Applications that consume less battery: We all have the advantage of knowing which app consumes how much battery.

  If you find some batteries consume too much of your battery and the mobile is getting drained faster then there are chances that the third party applications you use are eating your power away!

  To know which app consumes how much battery; you can go to Battery section in the Settings Page. Here, you will find the graph that shows battery usage as well as the list of apps which consume maximum power.

  You can uninstall those that take most of your power.

• Location Settings: There are many apps on our device that ask for location permission. This can be to show driving directions or notifications about the shop of your interest.

  However, such apps tend use more battery. To avoid this, you can easily disable the setting for a particular app by going to Settings > Privacy> Location Services and then go to the respective app.

  Now, change its location permissions. In case you don’t need location services from the app then consider disabling the location completely.

• Make use of Low Power Mode: Low Power mode is a feature that can be activated from the Settings Menu. When activated, this feature disables various features like as automatic email, background app refreshes and reduces visual effects which need more processing power.

  iOs devices automatically encourage you to activate this feature when your battery has reached 20% and 10% battery charge marks. It turns off automatically when the mobile is connected with the charger and has reached upto 80%.

• It is advisable to use Wi-Fi: Mobile data makes it easier to stay in touch all the time but it reduces the mobile battery quickly especially when your mobile is in areas where there’s connectivity issue.

  When you don’t have any Wi-fi connection near you, then it is advisable to turn off the WiFi mode.

• Airplane Mode: We often wonder what the use of this feature is. So, when you are in a location where there are weak signals then at such times the device consumes more battery as it is searching frequently for network.

  To stop getting the battery used unnecessarily, just switch on the Airplane mode till the time you are back to a place where the signals are available.

• Fresh install: Are you struggling a lot with your smartphone battery’s life? Then Fresh install is the option for you. This includes wiping your phone easily and giving it a fresh start.

  But before doing this; keep in mind to have the back up in iCloud or Google Servers. To restore the iPhone, you can use iTunes. Once the process is over then you will be prompted in setup screen to restore the device from iCloud back up.

Wind Up:

Hope these tips will help you to save battery power. Let us know if you have tried any more of such tips and succeeded in saving your iPhone or Android’s battery so that after every few hours one doesn’t have to look for charger.

Try out these tips and do share your results. For more such tips; stay connected with us.

Apple; as we all know is the popular name in technology. Have you ever thought what made it so popular? Why it is ahead and at the top? Today, in this blog post; we will show you why Apple is so successful.

In various ways; Apple has already succeeded where Microsoft failed for decades. For most of the time; Windows was the centre of the Microsoft and as a result most of the projects were killed. This reduced people’s dependency on its cash cow operating system.

For a very short term, Microsoft enjoyed huge success and this became synonymous with the small idea of the computer. This didn’t work out in the long term and in 2007; Apple came with iPhone thus producing a huge market shift away from PC and towards the smartphone and tablet.

This left Microsoft totally behind. Nowdays; Apple is the most valuable company in the world and iPhone is its heart. If we closely take a look at Apple’s strategy then it is mostly developed to protect iPhone.

We can compare that iPhone has similar to Apple that Windows had to Microsoft in 1999. But Apple has taken complete control over the market and it maintains it.

Apple’s Work Process:

Apple’s first big difference is the Apple App Store and this is the only place where iPhone owners can easily get the software. If we talk about Windows, then Microsoft had granted permission to everyone for developing Windows software.

This means Microsoft had very less control over the software and it was up to third party software makers that were known as ISVs or we can say “Independent Software Vendors”.

While if someone wants to get iPhone software then there’s only one place for the same and that is the App store. Apple has tight control over the software. Apple guarantees to offer all the virus free apps and no chance of any threat or misuse to credit card as no third party is involved in the middle.

Developers work easily with App Store as they easily get payments, updates and all other details related to app maintenance. It reduces the piracy rate and hence it is able to provide most lucrative market in the industry.

The first iPhone was introduced in 2007. An important fact is Apple makes every single iPhone, iPad that runs on the iOs system. On the other hand, Microsoft had to deal with huge headache.

Every computer is different and that’s why every computer has specific software. In this matter, Apple iPhone has complete consistency. Everybody has same iPhone 6 and hence it offers consistent user experience. There’s no risk that someone can make an off-brand iPhone.

Apple’s New Launch: iPad Pro

Apple has complete control over the hardware, software as well as apps. This means Apple entirely controls its iPhone and will keep doing so in future as well. However, Apple has not been able to get same control over traditional computers.

There’s too much history and expectation to get software from anywhere else to accept those limitations. Microsoft has its Universal Windows Platform which runs the same way on every device; be it Computers, laptops, tablets and Xbox.

However, still today Microsoft struggles to attract developers to Windows Store app market.

Apple’s iPad Pro is said to be a laptop killer and it will run only App store Apps. As a result, Microsoft decided to provide softwares like Office for Apple Platforms instead of making efforts again to make Windows the centre of Universe.

The App store concept was applied on Mac as well but developers spent years making software available in several other ways. So, now Apple launched this new iPad Pro as a replacement against Laptop.

Although, this is a laptop which runs only apps and if it is not much well adopted by people then improvements will be done to make it a complete laptop and if it serves as a best replacement for laptop then this new market category will have more power and control in the industry.

Wind Up:

So, now hope you got a good insight as to why Apple succeeds in the tech world and what makes it the top most brands. Interested to know more about such well known brands, stay tuned with us.

Magento is a well known eCommerce platform. Till now, we have seen many blog posts that describe the advantages, popularity as well as importance of Magento. Also, we have compared this with several other eCommerce platforms. Today, we will see how Magento cluster can be used on Amazon Web Services.

Using Magento cluster on AWS:

Magento applications that operate on the cloud are always in need of the infrastructure that suits their specific requirements. In order to avoid slow page loads and revenue loss; it is necessary for a Magento store to have high availability and scalability.

Here, we will see how these both can be available with a particular set up. Using Magento on a Zend Server cluster that is functional on Amazon Web Services makes it easy to scale the operations in case of sudden traffic.

It is a powerful application that monitors capabilities as well as performance optimization tools. The structure of Zend Server is perfect platform for Magento apps as it automatically proliferates changes to configuration over all the servers in a cluster.

Applications and configurations are arranged and applied to the new server in the cluster. Using the Zend’s Session Clustering, all sessions are shared with the cluster thus offering a mechanism which can easily bear the faults as well as provide high performing session storage system.

Overview about Magento Cluster Steps:

First of all, two zend server instances will be installed on AWS and then these two servers will be connected to MYSQL RDS instance which will serve as cluster database. Further, a load balancer will be installed to split the traffic between two servers.

Once the load balancer is ready and the cluster starts functioning in a perfect manner then another MYSQL RDS will be created for handling Magento database. Then, at the end; Magento application is to be deployed on the cluster.

Requirements:

In order to carry out the entire process, following things are to be needed:

• AWS Account
• Magento Application Package
• 30 minutes of Spare time.

Step 1: Launching Zend Server Nodes

A Zend Server note is the back bone of future Zend cluster. So, installing this is of top priority. In order to do this, one must have access to AWS Management Console and then choose EC2 compute service in order to open EC2 dashboard.

Now, here go to “Launch Instance” and then you will get a dialog box with Step 1 of AWS instance.
Choose AWS Marketplace from the left hand side menu and then search for Zend Server using the top search box. The complete list of all Zend Server AMIs will be displayed.

There are several Zend server editions and versions available. One can select any from Zend 6.3 with PHP 5.3 and LTS support. Here, we will go for PHP 5.6 and Features of Zend server 8.5 Professional Edition by clicking on the adjacent Select button.

Choose one of the available instance types. Instances are basically virtual servers that have different hardware set ups. Choose the hardware combination based on the application as well as the load you expect.

Here, you will need m3.medium instance.

Step 2: Developing Cluster Database

Zend Servers need central database that can be used to store the cluster blueprint as well as cluster configurations. The next step shows how to develop MYSQL database with the use of AWS RDS service.

First of all, we need to go to AWS Management Console and then choose RDS in the database section. From the left menu, choose Instances and then select Launch D8 Instance button. Here, you will get a list of all database engines and then MYSQL will be selected by default.

Now, based on your needs; choose whether to use Multi A Z deployment or not and then move on to the next step.

Here, you need to select a DB instance class from relevant drop down menu and then configure your DB instance identifier, username as well as Password.

Step 3: Develop the Cluster

Now, we have two Zend server instances and one RDS instance running. Now is the time to connect the components together and then develop the cluster. Before developing the cluster, it is necessary to configure the same.

Choose the Network security group and then open the Inbound tab. Now click the Edit button and add the following rule:

• Type: All traffic
• Source: Custom API
• IP: the VPC ID

Select Save when you are done.

Now, in Zend Server UI; choose the Servers> Manage Servers Page and then select Join Cluster. Add the details like as Server name, Node IP, Database Host, Database Name, database username and password.

And it’s done, the Cluster is created.

Step 4: Configuring the Load Balancer

Before adding Magento application; it is necessary to add load balancer to the cluster. Choose “Load Balancers” from EC2 console and then click on “Create Load balancer” button. Choose the name for New load balancer and then create LB inside Drop down menu.

Choose the Security Group again and then proceed to the next step Configure Health Check.

Step 5: Deploying Magento

The final step of this tutorial is to deploy Magento. For this, we need to create a separate Database; as one database cannot be used for both Magento as well as Zend Server. So, we need to create another RDS instance in the same way as we did for Zend Server database.

Creating a new virtual host:

Access the Zend Server, go to Applications > Virtual Hosts. Click on Add Virtual Host page and then enter the name of the virtual host.

All other default settings are enough in most cases. So, just click on Next for all other steps of the wizard.

Deploying the application:

Go to Manage Apps and then click Deploy Application Button. Now, upload the Magento application package and click on Next.

On the Application Details, select the virtual host developed by you. Continue with the deployment wizard and accept the licence agreement after reading it thoroughly. Add all the details on the new database.

Use the new database’s end point and enter the remaining database details as defined while developing the new RDS instance. Keep in mind the Magento admin username and password and then click on Deploy.

Finally, the Magento application is deployed on Zend Server.

Wind Up

After deploying successfully Zend Server on Magento. You can now use several tools that can be used to monitor and optimize your applications. This can be Zend Monitoring, PHP configuration, Z ray, Page Cache, Job Queue.

A useful way to know these features is to go to “Getting Started” Page in Zend server UI. Here, you will find information and resources that can be used to become familiar with various features.

Well, hope this blog post will be useful to you. For more such updates, Stay tuned with us.

eCommerce Industry is growing by leaps and bounds. Today, there are several eCommerce platforms that can be used to initiate an online business. Here, in this blog post we are going to compare the two most well known eCommerce platforms viz. Magento and Demand Ware.

Magento and Demand Ware:

Both of them are popular. Some of the largest online stores in the world are based on these platforms. There are many fastest growing retailers like as Harvey Nichols, Paul Smith as well as brands like Adidas, Lacoste, Brook Brothers that use Demand Ware.

Demand Ware is very useful software that offers enterprise solution but both Magento and Demand Ware are completely different platforms providing different features, functionality suited to several merchant types.

The best choice depends on specific requirements however this article will include the strength of every platform and offer a starting point for comparison.

The Demand Ware website offers more guidance about the basic features of the platform. Here, we have compared some of the functionalities that are available on both the platforms.

Comparison among the functionalities of both the eCommerce platforms:

Hosting/ Maintenance: The huge difference lies between the hosting offered by both the eCommerce platforms. In case, you prefer cloud based or self hosted platform then it can alone help you to make the decision.

Demand ware provides an entire hosted service where the entire infrastructure is managed by demand ware team itself. This seems to be an attractive part for the development team when they are unable to manage updates and hosting on their own.

It also reduces the burden of scaling the servers as well as implementing a security patch. This platform has an approval process for any major site customization and also has some restrictions.

In case, you are looking for a complete control, flexibility and the platform that has an ability to quickly get adapted to changes then Demand ware is not for you.

Coming to Magento, it offers store owners the entire control of the platform. Magento is a self hosted solution and it provides direct access of the infrastructure to the technical team. There are many Magento agencies that have strong relationships with hosting partners.

As a result, it can act as an intermediary between you and the hosting provider in order to handle all upgrades and infrastructure changes. One can also use their own servers or manage AWS services themselves.

At present, Demand Ware is considered to be ahead of Magento in terms of scalability and performance. However, the new Magento edition; Magento 2 has perfectly addressed criticism and now it can handle up to 1 million unique visitors and 3.6 million revenue per hour. However, for next two months; Magento 2 will still be under considerable maintenance.

Further these two softwares vary a lot in terms of:

• Integration: Magento comes with huge digital community which is constantly behind its development. It already has some ready to use integrations useful for its third party service of choice.

  On the other hand Demand Ware takes integrations from different angles showcasing itself as a well known channel for getting eCommerce, order management into one solution.

• Support: Demand ware offers 24/7 support with higher licensing costs while Magento offers additional support packages along with development services. So, if you choose Magento; you need to hire expert Magento developers for support.
• Personalization: Demand ware has advanced data collection and analysis that can be used to send personal messages. The same data collection can be available from Magento with significant investment from any skilled agency. But it also offers strong loyalty scheme and customer segmentation.
• Multi store: Demand ware and Magento software supports huge international retailers and hence these can support most of the eCommerce operations in different markets. Both offer merchant store administrators the ability to manage multiple stores with regional translations, product inventories and various promotions available at local, global and regional levels.

So, which is best for your business?

Both the platforms are capable enough to support high trafficked, high profile merchants on the worldwide web. Demand ware and Magento enterprise attract different kinds of retailers. Demandware is still a choice for higher tier retailers because of its fully hosted service and easy integration capabilities.

Magento 2 promises to provide higher performance and flexibility as well as easily customizable eCommerce at affordable prices. Both options are well established in the eCommerce industry but ultimately the choice will be based on budget, flexibility as well as individual requirements.

Wind Up:

Hope this blog post is useful to you. Stay connected with us for more such updates about eCommerce Industry.

Magento is a very useful eCommerce Platform. It can be used by various business enterprises be it small, medium or large business enterprises. Day in and Day out, we can see several changes in this eCommerce platform.

Here, in this blog post; we will discuss about the new Magento extensions released by MageWorx.com. These extensions are useful in enhancing Magento’s Search suite. So, the two newly launched Magento extensions are as follows:

Newly Launched Magento Extensions:

1. Advanced Magento Order Grids: This extension is used to increase the default order view functionality by offering a more detailed data pattern which optimizes the process of deleting and archiving orders.
2. Magento Order Editor: This extension offers a complete set of tools for editing Magento orders without cancelling them.

Further, the company enhanced its Magento search solution. The updated version of Search Suite makes it easy to integrate Magento store with Sphinx search engine which is one of the most popular eCommerce search engines.

Due to its open source nature, Magento offers unlimited opportunities for optimizing every eCommerce aspect from streamlining the process backend order management to enhancing user experience with deep intuitive onsite search.

Through the industry experience as well as proven Magento development techniques, these two extensions are developed which have full-fledged Magento order Management solutions. As a result, these will be of great help to any of the Magento store owners.

Among the several Magento extensions, Search suite serves a major update. The new version simplifies the process of Sphinx integration which boosts the Magento search capabilities. These new Magento order management extensions and Magento search extensions are available at discounted rates.

So, those who wish to avail these extensions at discounts can use the Coupon code “20% OFFUPDATE”. This offer is valid till 17th Dec 2015.

Let’s take a look at some of the specifications of these two newly launched extensions.

Specifications of New Magento Extensions:

1. Advanced Magento Order Grid 2.0.2: This extension is used to increase the capabilities of default Magento order grid. The Order views must be personalized as per the needs so that we can get quick access to all of the important order details.
   

   Features of this extension:

   • Orders grid customization
   • Admin and Customer Order view personalization
   • Modifying details of any product
   • Archiving the orders
   • Deleting the orders
   • Actions about Mass orders.

   It enhances the functionality of standard Magento orders grid as well as personalizes the Admin and Customer Order view. It also hides extra order details and hide the column orders with the drag and drop feature.

   

   Using this extension, one can easily delete Magento orders and also follow the normal order management mechanisms as well as get rid of any unwanted orders. This completely deletes the chosen order.

   It helps you to delete orders in bulk and mark certain orders as deleted and then hide the deleted orders in Customer Order’s view. It comes with 30 days money back guarantee, free lifetime support as well as free lifetime updates.

2. Magento order Editor extension: With this extension; one can take complete control over orders data. It modifies the order and its details quickly. This extension is useful in:
   • Editing the Magento orders.
   • Change order details
   • Modify details of any product added to the order
   • Preview Order Grand Total
   • Administer the order comments
   • Monitor all the changes

   Hence one can edit order details without cancelling them. You can edit order date and status, billing and shipping details, modify payment shipping methods, edit shipping costs, modify customer’s personal details and automatically update orders data when the staff makes changes.

   One can also edit or delete any product as well as modify its details including product price and taxes. It can also modify custom configuration products and get updated on any changes that are made to the order.

   One can also preview Order’s Grand Total every time you edit them. This will help you to check whether everything is perfect or not once the order changes get implemented.

Wind Up

Hope these extensions will be useful to you. For more such updates about Magento, stay connected with us.

So, first of all let’s understand what Google Featured Snippets are? And how they are useful? Here, in this blog post we will discuss about the detailed use of featured snippets. So, let’s begin:

Introduction:

Today, searches are made in different ways and the way people perform search has completely changed especially in few years when technology has started evolving and there’s increase in popularity of voice and mobile search.

Several updates like Hummingbird and Caffeine play an important role in maintaining the changed search trend. Google is in the business of making it easy for searchers to find the answers for their queries.

They constantly make efforts to offer best possible user experience. This means answering the query directly on search results page instead of making searcher click through a website. There are two forms of answers: Direct answers and Feature Snippets.

These look similar to the ones when they are displayed in the search results. Direct answers are sourced from Google’s own knowledge directory or selected sources and answer some simple queries.

While Featured Snippets are available from third party websites and quickly feature the link to the source. These are displayed in response to such complex queries as compared to those that trigger a direct answer.

Using featured snippets; Google takes snippets of relevant content from various web pages thus preferring semantically perfect along with ordered and unordered lists. These can then be displayed directly below paid listings and above first organic result.

Let’s see how featured snippets can lead to 500% increase in Sessions:

To measure the value of featured snippet, a particular key page is tracked on a client’s site. The on page elements of this page were optimized in February 2015 so that it can easily match search intent of the users.

These optimizations included on page copy to make it longer and in depth thus adding images to the page and include structured mark up wherever possible.

The page was optimized in Feb 2015 and then no such content based changes were done. Later in June, a featured snippet was seen for a single high value keyword. Visibility for featured snippet then improved constantly which led to 500% increase in sessions.

Mobile Sessions increased by 505%:

Google’s organic mobile traffic increased by 505% and on the other hand desktop and tablet sessions increased by 578 percent and 399 percent respectively.

Click Through Rate increased from 2% to 8%:

Google displays right content in SERP and most of them are worried about potential drop in click through rate. This page’s CTR jumped from 2% to 8% in the particular period. On the other hand, revenue from organic visitors on landing pages saw an improvement of up to 677%.

Big Brand Competition:

This page competes against more authoritative brands with stronger back link profiles and it has seen higher ranks 1 to 3 during the period of analysis. Hence, we can say that Google Snippets are useful in getting better rankings.

This makes Google’s goal of answering user questions much easier as compared to its competitors.

Wind Up

Lot of negative rumours about Featured Snippets are seen. Here, you can find their positive aspects as well as potential opportunities. Changes in the way Google displays or orders search results usually favour big brands.

So, next time you are willing to boost your click through rates then try to make use of Google Snippets.

For further information about any of the Google updates, stay tuned with us.

Big data is used in various industries. In a very simple definition; we can say that Big data means any data set which is too large to process using normal methods like Excel Spreadsheet, PowerPoint or text processors and needs parallel software running on thousands of servers then that data is to be called Big Data.

Most of us interact with Big Data and one such good example of Big data is Internet. One can use big data to boost the overall business. Let’s take a look at how Big Data can be useful to improve the website’s SEO.

Apart from following necessary SEO best practices as per the ability. It is necessary to find the creative ways to boost your efforts for better results and to stay ahead of competitors. An important part of Big data is to identify the creative ways to get insights to help you make smart business decisions. One cannot however get the useful insights without necessary tools.

Hence, one needs to keep an open mind with various tools available and be flexible in their use as long as the need of data arises in the business. The SEO aim should be:

• Know the target audience and know in what they are actually interested in.
• With the help of this knowledge, one can strategically position oneself via organic search.

Here are some Big Data tools that can help you at every stage:

1. Know your biggest Competitors: One of the best ways to know who your audience is to use the Big Data tools like as Google Search. Everybody might be familiar with this tool. Just open Google in the browser and type the most primary keyword there.

   Don’t worry if you are unsure of the primary keywords, you can write whatever comes to your mind. Then, write about top 10 websites in the organic section of search results. These are your biggest organic competitors.

   Take a look at the paid ads above and below search results. Write down the top 10 results. In case you are unable to find any paid ad then that keyword is of no use and it won’t yield any profit.

2. Find your ideal keywords: Now, how will you be sure that you have the right keywords. Here, you can use the Big Data tool known as SEMRush. It is a paid SEO tool however during initial stages; the free version can be used.

   Type in the biggest competitor’s website and you will be able to see the list of competitors in the same niche. Now, you can identify the most important keywords to identify the ones which are related to your business.

   Other such useful big data tools are Google Adwords, Keywords Planner, Amazon, eBay and ClickBank.

   These tools will help you to get more keywords and know exactly what the customers want.

3. Know your ideal audience: Know who your actual audience is and where can you find them. Know the specific location of your ideal audience, their age, interests etc and find whether they are consumers or other businesses.

   Let’s say if you are the dealer of readymade garments then your audience will be people who prefer to wear readymade clothes including men, women and children. Again, here is the specific category; for some only specialize in men’s clothes. So, based on your business niche you can select the audience.

   Some examples of Big Data tools are Similar Web, Alexa, QuantCast, Compete and So on. Talking about Quanta Cast; it is a tool to provide you the list of competitors and enter into Quanta Cast’s search box.

   One can get lot of information including demographic, audience interest and geographic information. Make sure to click on each of the tabs for deeper insights. On Alexa, you will get more data.

   Here, one will be able to identify the top keywords from search engines and the sites that link to the competitors. So, in case if there are any gaps then Alexa fills them.

4. Optimize your Website: You are now aware about your Audience and what they really want to do or where you can find them. This complete information can be used to optimize the website for search engines.

   Keep the keywords around your website, in your Meta tags and web content apart from just text written over images. Search engine spiders cannot read the text on the images. Hence, it is advisable to write proper text on the webpage about the infographic content.

   Or the infographic will not be optimized for search engines and the ideal audience will not be able to find it on Google.

   One can also focus on where the ideal audience hangs out. Using Big data is to get perfect information which can be used to improve business.

Wind Up

Let the big data work for you. For more of such updates, stay tuned with us. We love to keep our readers updated with latest hip and happenings of the industry.

So, are you a Google and iPhone lover? Then this blog post is for you. Here, we will show you how one can get complete Google experience on iPhone. This means now you can purchase iPhone and use Google too!

Amazing, isn’t it? So, now you don’t have to worry and think that you will miss Google a lot because you are switching to Apple!

Yes, apple itself offers a very useful operating system along with a solid phone but some of its apps cannot replace Google and among those apps, one is iCloud. There are people who use iPhone but have all Google Apps instead of apple ones because irrespective of the operating system you are using; these apps offer a remarkable experience.

From now onwards, in order to use Google; it’s not necessary that you must be an Android user. An apple user can also be a Google user. So, opt for Google on iOS Setup.

While using this Set up, there are certain things that must be borne in mind and these are as follows:

Download all the apps that you need to have on iPhone. Google has innumerable apps for iOS. You can select those that can replace the Apple’s apps. These can be:

• Gmail Inbox
• Google Maps
• Chrome
• Google ( Search, Google Now and Weather)
• Google Drive, Docs, Slides and Sheets
• YouTube
• Google Photos
• Hangouts
• Google Play Music
• Google Pay Newsstand
• Google Calendar

More are also available but these will replace the regular iPhone Apps which are installed by default in your Apple device.

Fixing the Default App issue:

Yes, you can replace all apple apps with Google ones however it still refrains you from making them your default apps for specific service. For instance, if you click a link in an app then it will by default go to Safari and to the browser that you have selected as default.

Google has implemented a very intelligent trick to solve this issue. Every Google app has a setting called “Open in” setting which provides you the option of opening links in the applicable Google App.

For every Google App, you need to manually change this setting and the most important thing is with this thing one can make any Google App a default app even if Apple doesn’t allow to do so.

If you look at the settings then you will get an option of opening file links and everything else that makes sense in Google apps. For instance, in Google Hangouts; one can set it in such a way that the links can be opened in Google Chrome, maps with Google Maps and videos in YouTube.

This is the best way to be in the Google ecosystem itself. Every Google App has this setting to some or the other extent. As a result, one will never have to leave Google.

There are many third party apps that support this feature. One such is Tweetbot which provides an option to choose between Safari and Chrome as a browser of your choice but still certain things like as email or Calendar cannot be switched to default Google ones.

One can also use an App like Workflows for creating custom share sheets and hence one can always open up Google App of their own choice from any other app.

Where Google OutRanks Apple?

There were times when Google Apps were not so popular on iOS. However, now days these can even replace Apple’s default settings. Among the most popular Google apps; Google Maps is one that can be used daily.

It provides perfect driving, cycling and transit directions as compared to that of Apple Maps. Another Google app that beats Apple App is Google Drive which is much easier to use as compared to iCloud Drive.

Google Drive automatically opens the files stored in the corresponding Google Apps while this feature is unavailable in iCloud Drive.

Further, Google Photos is yet an amazing app which is more powerful as Apple’s photo solutions fail to meet the needs. The Photos App by Google is a fantastic replacement to the expensive iCloud Photos.

One can get unlimited storage, editing options as well as a powerful search engine and very easy sharing system. Just enable automatic uploads and all your photos from camera will get automatically backed up.

The more useful app is Google’s Play News stand that is similar to Apple News but it is somewhat better to that of Apple News. Just add sources and get the news as it occurs and customize the app with the type of news you are interested to read.

The first or we can say default page is related to health and tech news. It becomes very easy to shift between the topics and then all news links can be easily opened in Google Chrome.

Where apple Beats Google:

So, we saw that Google beats Apple in various apps like Google Maps, Google Photos, Google Newsstand, Google Drive etc. Now, let’s see where Apple beats Google.

Google Hangouts and Google Voice are its weak apps. These can be used on iPhone only if the opposite party has them on Android. We can say that these are more functionable on Android as compared to iOS.

Google voice and hangouts fail to send notifications and comes with outdated design. Google tends to update its iOs offerings. Most of the Google Apps lack Notification Centre support as well as 3D Touch support.

Even Hangouts lack the basic facility of “Reply from notification”. Further, using Google Now in place of Siri is very problematic.

How Using Google Apps on iOS is different from that of Android?

Google Apps run well on iOs but still they perform better on Android. For instance, one can exchange accounts in Gmail on Android while this feature is absent in Google on iOs. This means Gmail on iOs works only if you have gmail account.

On Android, Hangouts is able to handle all the instant message needs which this is absent in iOS version.
So, overall we can say if you are a diehard fan of Google Apps as well as iPhone then you can use them pretty well but will miss some of the specific android features.

Wind Up

We are sure that this guide will be useful to you whenever you want to shift from Android to iOs or from Apple apps to Google Apps. Stay connected with us for more such informative posts and let us know how this post helped you out.

We all are familiar with the word “Bounce Rate”. This means that less interactive your website is the quickly people will leave from there. So, how can you make people stick to your blog or we can say your website?

It is necessary that people spend more time on your website or read the entire blog. In technical terms, this is known as Bounce Rate. It is an important concept in the SEO field. The more the bounce rate the less traffic your website will have and vice versa, less bounce rate more traffic.

High bounce rates can also reduce the Google rankings. This means that there’s some issue with the content which you need to fix. So, how can you tempt people to read your entire blog instead of just clicking it?

Here are some tips that can help you to develop such great content which tempts readers to read entire content. These are as follows:

Tips that make audience stick to your blog:

• Short posts are necessary: Shorter posts are attracted the most. People take time to read shorter posts as compared to the longer ones. But still, your posts should not have less than 400 words.

  Too small contents can also be a problem from SEO view point. Hence, always maintain a blog post that contains 400-500 words. These are good for simple topics and complex topics can be 1000 words long.

• Stick to one single topic in the post: Never mix two topics in a single blog post as this confuses the readers. One blog post should explain or provide information for only one topic and another can be explained in other one. Be consistent and coherent as this will help to maintain the attention of readers.
• Proper format is important: The look and feel of the content should be appealing. It should actually create interest in the readers. It is necessary to have sufficient white space around the text.

  Every line of the text must be fairly brief. This means one line should not contain more than 80 words. Avoid using the Blog Format which avoids people from reading it.

• Write short paragraphs: Every paragraph must have at the most four sentences. Such small paragraphs are good to read instead of those huge paragraphs full of text. Lists and bullet points are useful here.
• Avoid stuffing your content with keywords: A proper blog post must contain more information than keywords. You are not writing the post just to use it as a means for marketing but it is actually for readers who can get benefitted from it in some or the other way.

  So, avoid using more keywords in the content. Use keywords only once or twice in the entire content.

  SEO Keyword stuffing can actually lead to low SEO rankings and Google can also levy penalty on you. So, save yourself from penalties and write informative contents instead of those having more keywords.

• Make it easy to explore: The main aim of the blog post is to keep readers engaged and provide them necessary information. So, always divide your blog posts in different categories in such a way that readers find it easy to get the topic of their choice.

  The articles must be tagged properly. Always use side bar space appropriately. Use enticing links to the important content.

• Make use of Internal links: Provide necessary information to your content by including links inside your article to the additional content on the blog or website which will provide more detailed overview of the topic thus helping the readers to understand it in a better way.
• Include a fascinating Call to Action: Readers must be asked to get in touch with you because they will not be aware what you need. So, if you want your readers to take action then ask them to do so.

  Every post you write must include a straightforward action. At the end of the blog post; you must leave something for readers to do. So, always include an amazing Call to Action at the end of the blog post or else readers will be confused what to do when.

• Always include current hip and happenings in the blog: To keep readers glued to your blog; it is necessary to post blogs that are related to current news and trends. This shows your readers that you are aware about the latest trends.

  So, we can say that it is equally beneficial to you as well in case there’s any news that is related to the products and services offered by you. An update about the product that is offered by you will also help readers to understand and relate it in a better way.

• Make your Blog Successful: A blog should always offer something fresh to the readers every time he/she visits it. Regular updates are a basic need for a blog to be successful and popular.

  Certain websites begin with a fresh start but then fail to maintain it and add fresh content regularly. As a result, readers don’t prefer to read your blogs on daily basis. Nobody wants to read the same old content again and again.

  So, maintain a regular updating schedule by hiring a blog writing service before you start losing your readers. This service will help you to keep your blogs dynamic and fresh with regular periodic updates. This will enhance the readers’ interest.

Wind Up:

So, for most of the website owners this blog post will serve as a perfect guide. If you have any other such tips then do share them with us. Also, do follow these tips and let us know how much your bounce rate has actually improved.

As reduced bounce rate means your content is really working and this in return will help you to get more readers which can ultimately get converted into regular visitors and then finally your customers.

In short, great content is an ideal weapon to boost sales.