Category: Search Engine Optimization

Competitive Analysis : Today, SEO has become more complex task for the webmaster which takes a lot of time to Analyze the competitor business. In this article, you will get to know how can you boost your competitor analysis by using some tips or steps.

In the first part, Keyword Research is the very important part of the any analysis, which will take time while research competitor’s keywords. You can follow some steps before keywords research which will become your task easier. These steps are:

• Understand Competitors.
• Identify the correct way of Finding Competition in Search.
• Use Google Keyword Planner Tool to Identify Search Trends as well as Quantify Search Volume.

And In the Second Part, we will focus on

1. Search behavior and target keyword categories:

You have to analyze the search behavior of the user or customer, if you will understand this pattern, then definitely your business will get more impression as well as CTR Rate.

After Analyzing the keywords by Google Keywords Planner, you have to filter by the group wise or categorize into a particular Group of keywords, which will help you to get the main keyword of that group. After that, re-write or re-arrange all keywords w.r.t. the search behavior of end user.

Suppose, if any, customer or client wants to search anything as per his/her requirement. If he/she want to make a website then his/her search will be start from “Build, Free, Online, Create, Make, Website”. By this behavior, you can add consider these words and can be mentioned it with, while re-writing the new keywords which will be based on “Research + Behavior”. After that you will get new keyword which will give more weight age than ordinary keywords.

And finally, you can target that keywords according to your business and which will help you to get more impression into Google Search and a chance to get more click (Which will be depend of your SEO Strategy).

2. Competing content comparison:

You can enhance your Optimization by comparison of the competitor website’s content which is coming on top #1 while searching for a particular keyword.Suppose, you want to make a search for “how to build a web page” as you can see this in the image.

After achieving lots of results for mentioned keyword, you have to note down the domain name or URL of top websites which are coming on top in Google Search Result. After analyzing the content of that website and behavior of content pattern which is playing a key role for top result.

If you will search the keyword “build a web page” then result will come with different website domain. By the this behavior you can point out that what is the difference between both searches.

Wind Up:

There is a little bit difference of verbiage at the start of the keywords i.e. “How to”. Yes, you can also add this verbiage to your content or title, for which end users are looking for. And this keyword also giving some idea about end users, users will be related to development category who are looking for an information of “How to build a web page”. So you can also easily target your audience or customer as according to your content behavior. Learn more about updated SEO techniques from Softqube Technologies, Best SEO Services provider in India.

SEO has appeared as an advantageous opportunity when the entire world is experiencing a financial slowdown. This online methodology assists online industries and businesses to form a niche for them through escalating their consumer database. SEO Services (Search engine optimization) is recognized as a noteworthy online marketing activity, which delivers most wanted results in all the chief search engines. In the present time of shrinking financial system, SEO keeps on being a promising activity, which provides results in the least possible time. India is the most preferred place to outsource best SEO experts.

Why India is most preferred?

A number of people would think that if SEO services can be taken from their own nation then why to outsource SEO services from India? The simple answer of this question is that looking for a SEO professional in India or outsourcing the projects in India assists in considerable savings. It is not only beneficial in cost effectiveness feature but there are numerous other factors, which formulates India a perfect place to get the SEO operations done. India is counts up among the country that ranks superior when it comes to excellence IT Solutions. It is place having the second highest population in the globe subsequent to China; this is the reason that the country is having adequate amount of Human Resource. In addition, there are huge number of SEO institutes and colleges that are getting ready the Indian adolescents for IT industry. By having assistance of SEO experts there are adequate amount of SEO services in India that has carry out successful search engine optimization campaigns.

Outsourcing SEO services from India has formed ample vibes in the online marketplace with reduced labour expenses. Employees are appointed at most favourable rates consequently diminishing the cost of SEO packages to a grand extent. The Indian education system has made English acknowledged to most of the populace. Therefore it would not be fussy to take on an SEO company from there.

At the present time, different countries such as Australia, Canada, USA and UK and the rest outsource their big business to India. From India they acquire services with most inexpensive rates. India provides many choices associated to this service. If you are thinking to hire a SEO company from India you are not required to be worried concerning your website. For writing content for websites and blogs you necessitate good English, which is surely achievable in India. Hence, you can comprise nice content into your business website. Furthermore, you will not at all get in loss, if you have precise employers for the work with precise technical familiarity at reasonable rates. This will amplify your business to further heights and get you on the peak.

Softqube Technologies is the better place to outsource your Indian services since it is having all what you actually require.

SEO service (Search Engine Optimization) is a crucial technique of escalating the user traffic for your business Web sites. The more user traffic you attain, the higher is your reputation and popularity on the market through Internet. In accordance with a survey, over 90% of the user traffic on the search engine makes use of the first 10 Web pages of the SERPs. This is the reason why, the aim of implementing SEO is required to get a rank in the first page of Google search engine. Hence, this is something where the Guaranteed SEO assistance plays a vital role.

Why SEO Services Are Essential?

Following are some points mentioning the major benefits of SEO services:
To endow with permanent highest ranking to your webpage in search engines, SEO professionals make use of only legal White Hat search engine optimizations Techniques such as, directory submission, blogs submission, article submission, press release submission, social book marking, forum posting and also social business networking. Your business website acquires supporting keyword rich contents and guaranteed back links by means of these techniques.

One of the best qualities of SEO is that it is very much cost-effective strategy for marketing because it aims users that are enthusiastically in search of your products and services on the web. The inbound nature of SEO assists businesses to save money in comparison with outbound techniques like cold-calling. And since SEO, in addition, targets users who are eagerly searching for products as well as services similar to yours, the traffic occurring from SEO is more qualified in comparison with many other marketing techniques, resulting in cost-savings for organizations.

SEO service is an approach for superior return on investment since the number of visits to your business website has a high rate of adaptation – become reason for more sales. Keywords, which are being operated by the SEO procedure, are the commonly searched terms entered via the users. SEO services acquire the attention of the populace who are looking for tags that are on your webpage. It only implies that these potential consumers are deliberately looking for your products. You are also required to be aware of that your competitors are occupied in online marketing too – to stay on the bottom listing of Google or any other search engine’s results pages could additionally make you trail behind your opponents in the business.

Since SEO is now an essential element for the best marketing of your products and services, finding a reliable and professional service provider is necessary. We are here with the same; Softqube Technologies is having best experts to get these tasks do for you with help of latest SEO strategies and techniques. So contact us now to get satisfactory and Guaranteed SEO services.

Affiliate Marketing The content is highly affecting and Google Panda has provided the latest update, especially for the online sites. An affiliated marketing India has a great fall by its content and blog posting, which judges the site according to the Google ranking. Post Panda is a tool that is updated a few years back. Earlier it was a penguin that used to target the profile link, EMD update that punish if no proper link or keyword is targeted. Now Google is not targeting only the top site instead it is checking the sites randomly in order to get the best result, while letting in Search engines so, that a user should not be in trouble while searching.

According to the latest update the content must be unique, providing actual content related to the topic targeting high approachable keywords and proper link at the end. The webmasters and Affiliate marketing service let the site let down. By the changes of Google (Panda) many sites ranked down, as it maintains the traffic and helps in getting the number of clicks to a particular site. Now, the question arises, will Google kick the affiliate marketing out from the web? Well, no Google has its own marketing network that helps in Promotion known as Adsense. It helps the webmasters to join the campaigns and promote the product/service.

With the last two years Google came up with around 25 updates for the post panda rule that creates problem to the site owner in maintaining and updating accordingly. But if a site has a large number of crawlers then they can get recovered soon if affected by updates of post Panda.

Advice of SEO for Panda Updates:

• Make the content plagiarism free and delete the useless detail.
• Always make a quality content with no duplication.
• Provide proper links to the content in order to avoid error 301
• Not to make Keyword stuffing or use the keywords repeatedly.
• Always check the links before posting so that it could not link to a competitors site and target customers.
• Post quality things with light file size that doesn’t lowers down the loading speed of a page.
• Link the website to the social pages and do not follow the affiliated links that leads to redirect.
• Stay update to the market tactics for Google.

To make residual income, target promoting the affiliated products hat gives sales for many more years with high commission.

Few things need to be done in order to maintain traffic and visible links on the web:

• Build personal contacts and list by posting YouTubes videos, maintain G+ profile and making Press Release
• Making use of Google SERP to target high traffic generating Keyword by Meta Title and Meta Keywords.
• Keep updating the side Ads on Facebook that leads to hit and not let the link page let down.
• Regular promotion in approachable, social sites like LinkedIn, Picassa, Instagram, Behance, Facebook, Twitter, Google Plus or YouTube to not let the sales down.
• Get authorized Markup place via Google if site damaged or ranked down through Panda/Penguin update.
• Targeting traffic through the search engines like Bing, Yahoo, MSN or Dogpile.

Wind Up :

Promoting the things can never let you down so it is not a fact that the affiliated marketing will be kicked off by Panda. Update your services with Google’s algorithm with the proper guidance of well known Affiliate Marketing service provider in India, Softqube Technologies.

The mythological believes about affiliate marketing service, cause problems in brands and businesses. A right choice is important keeping few traditional beliefs in mind in order to take healthy decisions for the organization. Whether it is a manager or a director all needs to make a finer start up and set initiative marketing strategies. In this a solid affiliate program can lead to greater revenue without any hectic or problematic situations.

Easy and Quick to Manage:

An affiliating marketing is a technique widely spread and so it has a tough competition as it helps in generating business. Many entrepreneurs believe that owning a website and starting it with an affiliated service leads to success, but it’s not the truth according to a survey in 2013 it is examined that making a goodwill and money needs time and lots of effort to and so it includes managing relationship with:

• Inviting a perfect and correct people to join the program.
• A partnership that must be efficient and best.
• A regular update with quality content keeps the things managed and new.
• Regularly post on social sites.

Effective service of Affiliated Marketing Online for all size business.

Generating traffic to the site depends totally on affiliated marketing strategies. Being responsible to manage the affiliated marketing service a person becomes liable to work effectively in a beneficial and trendy way in order to get business from the customers. On the other hand, many people think that they have a small business and market so they do not require marketing. But, it doesn’t explain that the chance of growth stops. A proper mission, goals with effective marketing strategy helps to understand and grow.

Affiliate Marketing is a strategy of yesterday

SEO is a common technique used to build a strong network and market and Google have launched new algorithms for SEO which states link building strategy becomes old-fashioned. There are many new methods kept for SEO to get high market. Not following the SEO strategies can let the user face problem while sharing the link. The affiliated program not only helps in link building, but also gives a platform to manage new customers for the business.

Success in affiliate marketing comes from getting your product on as many sites as possible

The affiliated marketing service targets potential customer and helps in searching small partners, it delivers quality service and gives revenue. The SEO also targets social sites, maintain customer relationships by advertising and gives profit.

The search engine optimization also states to beware and stay away from threats. There is negative SEO affiliated marketing service that leads to negative results and lowers the marketing.

Wind Up:

Now one can easily get the best marketing service as it is offered widely. The online services are available and one can search as well as compare the best program that suits the budget and start marketing to get huge profit doesn’t matters the organization is big or small. Get in touch with one of the reputed Affiliate Marketing Services provider Softqube Technologies to get perfect assistance regarding the same.

Affiliate marketing services are growing tremendously and is considered as one of the quickest ways for marketing and making online money. It is a method was products or services of a website are promoted and whenever any sale is made, the marketer receives pay as a commission on sales. Entering into an affiliated program needs not any website one just needs to enter in the program and promote the product.

What are the tips to become a successful affiliate?

In order to become a successful Affiliate, a strong dedication full enthusiasm to work like a professional in an office for 8 hours and hard work is needed in form of investment.

Most of the webmasters go for PPC program and the affiliated marketing is not available in webmaster, it has Adsense hat receives a check per month with thousands of visitors. And it is demonstrated that the users of PPC are getting down.

An affiliated marketing program is that which helps to generate unbelievable number of converting visitors and make to get goodwill as a brand name with huge revenue.

Here are a few tips that help you to become a successful affiliate marketer:

• Position: Choosing a correct position to target the customer with demanding product is a key to success that helps to make promotion to the related products/services.
• Promotion: There are two ways to generate traffic to the site one by purchasing and other by making an effort. Promotion is very important for every organization and this can be done by creating a presence in social media that targets a large number of customers. Making promotion via content posting on blogs is also effective and increases the rank in search engines.
• Determining the customers: Before promoting a product it is important to determine the market requirement of the customer. Providing the right product to the right customer with low effort in searching a product makes the sell easier. Like if one is searching for books they should not be suggested to buy clothes.
• Choosing the true member to connect: Instead of retaining with one affiliate like webmasters one must choose the best affiliate like Amazon, which has almost everything that one thing off from electronics to clothes. Before entering into an affiliated marketing program, it is necessary to study the market and make a proper research to earn profit. Most of the programs ate same, but it is important to decide which one is best suited according to the requirement.
• Promotion needs time to show its effect: Affiliated marketing service is time taking program but is very effective. Generating audience in order to target as a retained user or getting thousand of viewers is certainly not a quick job. Marketing one as own is very essential to bring into a brand name.

Wind Up:

If one has never ever thought to switch from Adsense to Affiliate Marketing program, India they should really try it. One has also an option to keep the AdSense and affiliated marketing together to get a better result. Be connected with Softqube Technologies, a well known Affiliate Marketing Services provider in India to utilize the best of affiliate marketing.

Staying connected with others is very common through the mode of social sites. Now,every next person can be found easily on the sites like Facebook, Twitter or LinkedIn, when these accounts are made for friends or relatives then its optimization is not a big deal and doesn’t matter. But now such sites are used widely for commercial and business purposes as it let the peoples aware strongly through creating new contacts and links via profiles and emails.

With a survey, it is demonstrated that more numbers of peoples are getting themselves registered to LinkedIn and login daily. Why Not? After all a profile helps to grow connection for business and increase the sales rapidly acting as an effective online marketing service in India.

Here we will make you aware of the things to be considered for building an effective LinkedIn Profile that can lead to a better business:

A Presenting Display Pic:

It is demonstrated that a profile having clear and presenting display picture are most likely viewed and leaves an impression behind the viewers.

Mention a Short Note about Yourself:

A small and informative summary mentioning the detail like professional skills, abilities, knowledge keeps the viewers engaged in going through the profile specify. For illustration, if a person is having their company of web designing then they can put detail like years of practice, areas connected to work avenue,assortment link, style of working and a lot more services and work one looking for should be provided from its end.

A complete detail related to the Employment:

The profiles of LinkedIn also allow its users to provide the complete detail of employment, or uploading an online resume that benefits a user in letting others know about the position, work profile, work experience and more information that helps the client to search out the best person according to their requirement looking to its profile detail.

A list of the knowledge and skills operated at help a user to find a correct kind of person who is best suited according to the need of the client and helps to connect the person easily.

Posting the published Links to your profile:

Publishing the “links” like the contact information, portfolio of work done or any online published work link helps the viewer to know more through profile by making a click on the link and find the efficient person as per requirement.

Stay Connect with others and Acquire Endorsements as well as Recommendations:

Facebook is a common page and have a privacy where one can connect to the person as per their requirement, but LinkedIn is an open to all ad helps to stay connected to the every next person who requests. The perfect email support system helps to get in touch with the other members who have worked together in gone days. It helps in endorsing more than one skill like designing, writing, developing all can be mentioned at one profile. It is beneficial as people who have gone through service can easily refer via shared the profile or ask others to easily recommend.

Keeping the Account alive via shared Post and Updates:

Posting a regular update help to become popular and establish a strong network connection,but it is most important to think twice before posting considering anyone can view the profile!

Wind Up:

Choose the best way and get your LinkedIn profile optimized in order to grow the business!! Get in touch with well known SEO experts at a reputed Online Marketing Service provider Softqube technologies in India to get your Linked In profile optimized in a better way.

It is found that people are searching for more specific business contact number and due to which the increment in the number of queries for specific business contact is demanding. Google has launched some add-on feature to schema.org for the type of business contact number requirement; by which user can easily get the information of particular required number.

Here are the four different types of contact number followed by Schema.org

1. Customer Service
2. Technical Support
3. Billing Support and
4. Bill Payment

Now, business owner has a great feature with structured data markup powered by Schema and supported by Google search, where one can add up their multiple business contact number either globally or to the specific country.

Some example of the code snippet, which help to get the idea behind this feature, where one can add specific business number w.r.t. country code by the use of some pre-defined code value.

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Organization",
"url" : "https://www.customermagnetism.com/",
"contactPoint" : [
{ "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "customer service",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "billing support",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "bill payment",
"contactOption" : "TollFree"
} , { "@type" : "ContactPoint",
"telephone" : "+1-800-610-7265",
"contactType" : "technical support",
"contactOption" : "TollFree"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "customer service"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "billing support"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "bill payment"
} , {
"@type" : "ContactPoint",
"telephone" : "+1-757-689-2875",
"contactType" : "billing support"
} ] }
</script>

The user inform to Google by adding up some small chunk of code and encapsulate all are in the property of schema called contact Point, which will be help us to Indicate our business contact number while search, by the end user or customer and by the use of contact Type, where one can mention the use of number, it can be for toll-free phone numbers, technical support, customer support, billing support or a bill payment. By area Served property, one will be helpful to mark the data (contact number) globally or to a specific country.

Extracted Structured Data

If the user is been added with the above feature by as mentioned code Snippet as per your business need, then user can also test that code whether is it working fine or not? Google’s corporate contacts markup tester can be useful to test the feature which is adopted.

In addition, of the awesome feature announced by Google for the multiple type of contact number, Google introduced some recommendations for ‘Location Page Markup’.  By mentioning the example of Google’s structured markup guideline, one can see information related to particular operating hours, location addresses, contact phone and specific multiple department. Also, one has a look at below image regarding how to specify menus to appear in the ‘Google Menu Result’.

Google still recommend using of Google places for business contact information in front of customer for a valuable search.

Wind Up:

To make relevant use of various Internet Marketing services, get in touch with well known online internet marketing services provider in India, Softqube Technologies.

Everyone has heard about the Internet marketing service and is aware that a copied content doesn’t work! Search engines like Google, Bing or MSN and Yahoo are making a constant check about the issue of content copied from the existing websites. The main effect is that it makes a fall in the rankings of a website via duplicate content. A faulty plagiarism results into spam content and makes the things complicated. Plagiarism issue Here are a few listed common mistakes that are headed by the content writers:

There are different formats available for content:

Different users use different devices like a printed friendly version makes to produce separate URL’s in different formats. In order to solve it a person is required to allocate one page as original and other subsequent pages as tag rel: canonical. Such hyperlinks tags lead to reference to the canonical page and let the different SE aware about the page known as hear reference .

Common errors while creating a URL to the website:

The common errors such as mistake in spelling, putting proper spaces, capitalizing of words so; a common difference of these relates the search engine to create a new link:

www.website.in/cannonical_Page
www.website.in/cannonicalpage
www.website.in/CanonicaalPages

A wrong link placement leads to 301 redirect page code error.So, a duplicate content problem can be eliminated by proper use of URL’s.

Choosing a perfect domain:

The perfect domain name like www at the beginning includes links that are recognized by the search engines. A correct format of the preferred domain link should be used for internal links.

Short and useful boilerplate content on every page:

Every website contains a page of contact info which contains a legal disclaimer, address, contact number or the copyright point of interest. As opposed to making a duplicated substance one ought to pick a brief summary with an explanation and link it effectively.

Creating a large number of pages having duplicate content:

Many believe that having more number of pages is effective, but it leads to fall in the ranking of the site. Number of pages lead to duplicate content that is taken from some of the reference sites.These contents are taken a mark on the placeholder pages with faulty content. It ought to be carried out by making fitting nitty gritty data and erasing stubs from the made site.

Similar content in two or more pages:

The pages having the same content like service of web designing is offered then it is mentioned in other page of the site additionally, or if one is offering dress, then doing thesame content in every product pagecauses a result of duplicate content and creates a301 redirect code.

Duplicate content: matching to other existing website:

Every service offered or product sold by a website needs a compulsory product description. It is known that one product is sold in many websites so there is a possibility of getting a manufacturer’s description copied and same existing to another website, so one should avoid copying and try to make a fresh new and Plagiarism issue unique content.

Wind Up:

Plagiarism issue in order to increase the traffic one should not use a copied content. Always give fresh write-ups to its website that helps to rate the search engines to high ranking. Get in touch with one of the well known Internet marketing services provider in India, Softqube Technologies to know more about other such good SEO ideas snd trips.

Digital marketing services are universal trend and an important prospect of the market that helps in identifying the new opportunities and analyzing the competitors and work efficiently.

Important Marketing Strategies to build a competition

1. Kenu- miniature & graceful Car Mount Idea

Kenu is an iPhone car accessory company that has been fairly bouncing development as far as perceived ability, with an agreeable climbing inclination, additionally confronted at several of good and bad times. It uses a method of online marketing to gain natural links, probably without being aware of “NO SEO Strategy”.It is an extremely admirable for beginners who have no commercial anchor text and rich content related anchor text. Kenu hardly help ingrowing the business as it is absent in covering the social media approach which is not helpful for business investment only on Facebook, Twitter and Google Plus it also proves no social media strategy is in a place. Yet, they don’t have a clear SEO plan functional, or a social media bearing and this will probably pull them down on the long term.

2. Groove HQ – Help Desk Software with a Twist

Groove HQ is a help desk software that grows with a strategy of content and SEO too. It has used social media to its best with proper utilization of Twitter, Facebook, and Google Plus. The emphasizing quality and quantity with anchor text helped to grow effectively; more noteworthy posts are shared highly with maximum number of clicks.Preferring the pages on social destinations or twitting serves to focus on the persons through social means, Groove HQ is extremely mainstream as far as an online networking method field.The safe and targeting SEO provides an excellent content and haunt the users.

3. Trello &the Negative SEO Attack

The Weird anchor links are not identified. Trello have used SEO technique that had not targeted at getting attention from the customers which means a negative SEO. But the second point Trillo focused on growth via Facebook, and has maintained a smart ratio of growth in visibility via G+ and Twitter.

Making a Google post, driving contents and sharing helps to make and generate a noticeable strategy.More thoughtfulness regarding their connection profile and get a firm to handle on the social networking system is likely going to benefit them. They have an impending criteria, as demonstrated from the spike in fame, however potential is insufficient if not taken care of.

4.Help Scout – Aggressive Help Desk Software

Help Scout gain popularity all over the UK and US and proved as an active site through mean of social networks with maintaining a close connection between the evolution of domain referring suggesting links that leads to an organic high valued growth.

The marks specifically are liable to appear on the web crawlers’ and gotten to be perilous if there is increment in number. On the other hand if we take a look at the social networking promoting system, then their Twitter environs is remarkable and their inclination for Google Plus over Facebook is likewise attractive. Their expansion is resolute by substance promoting ought to be broken down and acknowledged at the same time as numerous organizations could draw a few lessons from here.

Wind Up:

Know more about such famed organizations that have gone through an effective Digital marketing services and lead to an effective growth like Leap Motion have gone through the innovative touch technique, Moqups a wire framing software one, Gecko the business Dashboards, GetVero who have used the smart technique of email marketing software. Understand their techniques from Softqube Technologies, a well known Online Marketing firm in India and follow their marketing rules to get success.