Category: Search Engine Optimization

Today’s world is always connected. Millions of websites with beautiful designs are already available on the internet for the people to visit. As such, if you are a new website creator then you must first understand the element of web design before you create a new website. A well designed website holds the attention of a user more than a poorly designed one, even if the poorly designed one had a lot better content to offer to the consumer. This blog discusses beautiful web designing in some detail. So without further ado, let us begin:

The Big Trouble with Web Design

The trouble with web design is that although it employs graphic design elements, it does not map to those elements. Web designing is like creating a piece of art. Like art which is an environment for expressing the thoughts of someone else, in web design the designer of the website creates designs that facilitate the dynamic behaviour of the site elements and over time, the visitors to the site add meaning and dimension to the deigned website.

So What is Web Design Actually?

Web design is not like any other design such as book design or poster design. Web design does not aim to be like these sort of designs. Instead web designing is a completely different type of design principle with completely different set of objectives.

Web designing is the process of creating an individual digital environment which while changing and updating content to adapt to many people also retains its own individuality and originality.

Why is Web Designing Necessary?

Great designs can provide a personality to a website. For example some site designs can be such that you do not notice them at all, they stay in the background and do not come in your way, on the other hand some site designs can be such that they come out of their way to affect you as the visitor and impresses it’s personality over you.

While a great site design is completely an individual creation, it may be very similar to other site designs which perform similar actions too. The difference while subtle is still there and as seen in hundreds of newspapers and magazines designs, subtle differences affect the user more than overarching details thrown over to make something look different.

The Experienced vs. Inexperienced Web Designer

The experienced web designer is like a talented artist. They do not lament about the lack of resources, the lack of freedom and common designs. Instead they take the requirements and with the limited amount of resources allocated to them, they create a masterpiece of web designing.

Whereas the inexperienced web designer will lament about everything from the lack of resources to the commonplace designs. They are unable to create great designs and in the end may come up with unstable and an unsuitable design.

Wind Up:

In the end, web designing is just like creating a piece of art. It requires much dedication on the part of the designer, and also a fair amount of experience. Armed with these two tools, a designer can create a design that subtly affects its visitors iPhone app with it’s personality. Experts at Softqube Technologies, one of the reputed India based SEO Company will help you to develop a perfect SEO centric web design for your business.

For small business owners the social media is one of the most inexpensive and easy form of marketing available. But if your brand does not have a social media strategy planned out, then the vast potential of the social media will remain untapped for your brand. In this blog, we will discuss essential social media strategy that can help your brand grow in social media. So without any further ado, let us begin:

• Create Achievable Goals: The first step in your social media strategy must be to create solid and achievable goals. Set objectives to track your progress. Objectives such as gaining certain amount of followers each month or gaining a certain amount of conversions are good places to start. Most of all the end goal should always be to attract new and potential customers to your site.
• Select the Scope of Your Efforts: The second step is the scope of your efforts in the social media. Decide whether you are about to use social media for customer service to reach out to customers or whether you want the marketing department to use the social media to reach out to new customers.

• Research Your Customer Base: Research the prospective customer base of your products. For example, if your target demographic is professionals, then you should look towards LinkedIn whereas if your target demographic is between the ages of 18-21, then you should look towards Facebook which is frequented by teens.
• Publish Relevant Content: To gain success in social media market, having a profile is not enough. You also need to have relevant content published in your account. Content which are short but insightful and informational to your customer are invaluable towards reaching out to old and new customers alike.
• Always Stay in Your Budget: While creating a profile on social media is relatively inexpensive or free, maintaining it is not always free. You may have to hire content writers who write content for your page and a social media manager who will manage the social profile of your brand. Also you may want to spend money to boost the posts on social networks such as Facebook. With all these options it is possible to go overboard and spend more than you can afford. For this reason, create a budget and stay within your budget and decide what you are able to spend.
• Promote Your Brand: Once all of the earlier steps have been taken, it is now time to promote the social media presence of your brand. Embed different media icons of different social networks on your site which allow a user to like/share your posts with a single click. Also constantly engage with your fan base to gain even further promotion. Finally always promote your content on as many social networks as possible.

Wind Up:

In the current generation, social media has created a great opportunity for small and medium business owners to meet with their target demographics and to engage with them and gain insightful feedback, handle queries and to run promotions and sales to develop their brand in social media. Always ensure that you follow your strategy and all will be well.

Be connected with reputed SEO Company for quality services of online marketing and have perfect SMM strategy developed for your business.

Initially, when everyone joins the affiliate marketing campaign, they just want to make more and more money. They would try all the possible things and would be ready to take all the risks which would in turn affect their long-term success. With the years passing by and seeing people investing in the affiliate marketing companies, we could find that there are some of the mistakes that are made by new affiliate marketers while investing to affiliate marketing companies. Here, we can have a look on few mistakes that are generally made:

• Provide help to people: Instead of becoming eager to sell out a product without its complete and proper information being provided to the customers, you must help them out to find the reason behind having this product. Everyone wants to get the reviews before buying the product that’s why reviews and feedback play an important role in buying the product.You must always remember that the job of an affiliate is to provide the link to the readers. The reviews on the website, such as amazon matters a lot. They help the people, whether the product is worthy of buying or not. Selling products as an unbiased reviewer helps to make more sales and would ask in the future for help regarding more of the products.
• Indulging with too many programs: In the greed of making more and more money, people indulge with too many affiliate programs. Chose your program wisely so that you can give your best in one program and don’t stress yourself as there is too much work and pressure to handle and you must have enough time to manage it.
• Don’t get distracted easily: Distraction could one of the reasons for the downfall in anyone’s career. You may get distracted by any promotional email that is shown to make more and more money online. Every business requires focus, determination and attention. So, don’t get distracted by emails or promotional offers.
• Avoiding comparison: You should always compare between two or more products so as to know which one is best. Reading more and more about products and moving to the best product is the job of the affiliate marketer. The comparison is not only helpful to buyers, but increase the popularity of the product among the users.
• Ignoring testing of products: When you are promoting a particular product, you must keep yourself in the place of buyers and give it a thought that why would somebody buy this product? The products should be tested so that they give expected results to the buyers. It actually breaks the trust of buyers when the promotion says something else than actually what it is. Think once how does your advice effects the customers.
• Not tracking the links: One must always track the unique affiliated link associated with a particular project. You must always know where more sale is coming from and what can grow into more and more publicity. Create a unique id with each product so that you can know the sale status. It makes you grow your scale.
  So, to be a successful affiliate marketer, one must avoid these common mistakes. Proper way make you more and more successful and would grow your business.

Conclusion:

Get perfect affiliate marketing strategy developed by one of the well known and reliable companies for Affiliate Marketing services like Softqube Technologies who always love to see their clients achieve the heights of success.

For Regular SEO companies, free SEO Services don’t have much importance. But here, we are going to discuss about one of the well known SEO Company which is different from the regular ones. This is a type of SEOService provider that promises to get higher page ranks for your website.

In case, they fail to do so they won’t charge anything. Sounds really surprising but this is true. So, today we are going to discuss about this unique SEO Company that believes in maintaining promises.

Here are some benefits that this website Rankpay.com renders to its users:

• Rank Pay actually solves the problems: When we are in search of any SEO Firm, we find that most of these are fraudsters as they don’t work as per the commitment. It is really difficult to maintain quality when it comes to SEO. We can see there are lot unqualified SEO experts which you may find when you are in search of a perfect SEO.Rank Pay here solves the issues as it has a good team of experts that place this website as one of the top SEO Services provider where promises are fulfilled and results are generated.
• Free SEO Service Offer: Rank Pay provides free SEO Service where you need to just type your website URL and the keyword for which optimization is needed. Then just select the Monthly Cost per ranking option and you will know different rates for different website ranks like as price will be different for those who are in first 30 ranks and different for those between 30-60 and so on..
• Live Customer Support: One of the important thing is the assistance that customers are in need of whenever they face any difficulty. Rank pay provides live customer support every time and anytime. It’s very easy to get in touch with them and quickly get your queries solved.
• Very Easy Set up: At less reliable costs, it’s easy to set up the account and get started without even paying any token amount. So, every company may be a small budget firm or a higher budget firm will be easily able to outsource their SEO project. This website is more beneficial because you will have to pay only as per the results and no start- up fees are needed.

Hope we provided you detailed information about one of the top SEO firms providing result oriented Free SEO services. We love to share knowledge with our visitors and so keep searching for better service providers so that money invested should provide the desired results.

Wind up:

One such trustworthy best SEO Service provider in India is Softqube Technologies where results are guaranteed and every penny invested is worth of the results gained. So, be connected with them today to have a perfect SEO strategy for development of your online business and increase in the website traffic. Join your hands with top SEO Company to stay at top.

In the current world of digital connectivity and online sales, affiliate marketing is a very quick and cheap way to make money online. It is made even more accessible by the fact that you are not selling anything, but are just linking the consumer and the seller together by promoting the sellers products and getting paid when the customer referred by you makes a purchase or visits the site. It also has several benefits such as a worldwide market, a steady flow of income from home, cheap and cost effective.

The topics covered by this article are:

• How to be an affiliate marketer and types of affiliate marketing programs?
• How to be successful in affiliate marketing programs?

Before we begin the main article one thing must be clear that affiliate marketing will not make you rich
overnight and you need a bit of patience and commitment on your side.

So, without further ado, here’s the rest of the article:

How to be an affiliate marketer and types of affiliate marketing programs?

To be an affiliate marketer, first of all you have to join an affiliate program and choose what products you want to promote on your site. The sellers of that product will give you a unique affiliate code and pre-made images, banners posters, links etc. with which you can refer traffic to the seller’s site. When visitors click on these links, they get redirected to the seller’s page and you get paid according to the type of affiliate program that you have chosen. In the Pay per Sale Program you get a percentage of the sales price as soon as the visitor makes a purchase. In the Pay per ClickProgram the number of visitors you redirect to the seller’s site determines your income and in the Pay per Lead Programyou get paid as soon as the visitor provides their personal information to the seller regardless of purchases made.

How to be successful in affiliate marketing programs?

To be successful as an affiliate marketer, you need to know some tricks as given below:

• Do not choose too many products: Only select a handful of products or you may become overwhelmed with the number of products and be unable to promote any of them properly.
• Use Google Adwords: By using Google adwords, you can target traffic and send them to a sales page. You need to make an ad in your adwords account and provide your affiliate link in the target page URL of the ad.
• Place noticeable ads: Place different ads in different positions of your site’s pages. Make sure that you place the ads in a noticeable position.
• Research the product you want to promote: If the product is in low demand then you will not make any profit at all. So always research the products you want to promote.
• Choose trustworthy seller: If the visitor is not happy with the seller then they will never come back to your site. So it is important to choose a trustworthy seller.

So, these are some of the tricks that you can use to be successful in affiliate marketing programs. Do ensure that you have a plan and a structure for your site and as always all the best!

Wind up:

For the better Affiliate marketing strategies and programs that help you to generate revenue, you always get in touch to reputed Affiliate Marketing Company- Softqube Technologies.

It is seen that the online websites are taking the customers to the next platform of making the things easier sitting at home. Just a click and the service are provided at your doorstep. It is very common that when it comes to business everyone needs to promote their products & services the company is dealing with.

Online marketing services, is an easy platform for promoting the service/ products via mode of the internet where the SEO and SMO plays a vital role. These days every entrepreneur needs a Social media service by which they can reach to their potential customers. A daily or weekly promotional e-mailer or newsletter is the best solution which makes the customer stay connected to the company/ business and increase the sales ratio.

With the rapid increase in internet users the email ids are also increasing, this result is estimated by a survey in 2013. Sending promotional E-mailer with exclusive festive discount is an effective mode of converting viewers to the customers.

If email marketing is done correctly then it is the best tool of online marketing services. The unsubscribing of email results when entrepreneurs use outdated techniques or have relied heavily on social media.

Here are six tweaks which definitely works and gives great help in email marketing:

1. Provide a sign up bonus in the form of incentive

Every entrepreneur knows the benefit of offering a free computerized download/feature as an incentive and invites customers to sign up for the newsletter subscription. The issue is the greater part of the “freebies” is truly terrible.

As per the legendary business visionary says your free content ought to be superior to most individuals’ then the paid one. With more than 500,000 monthly subscribers, they without a doubt tries to do the purposes of others. When you can champion this logic, you make deep rooted clients.

What to do is just value your time and try to make a free content that makes your email list a no brainier. When somebody gets great quality of your free content, they are more prone to purchase your premium one. You will see an emotional increment in change rates.

2. Use automation

 The easy facility is a great thing where one can make the email campaign run for 24*7. There is also a setting of auto responders with services Mailchimp, Aweber or Infusionsoft.
These campaigns are intended to acquaint new customers with your organization and, in the end, what your organization offers. Automatizing these messages authorizes your time to deal with your other marketing efforts.

3. Focus on the little things

A little mistake leaves the customers in making customers and put them away from clicking some common found are a proper subject, proper timing, mail according to theme and topic, taking the content to the point, an excellent eye catching presentation a friendly takeaway.

Following are the important tweaks that can dramatically increase sales rate. When you have a reached the target you can close the campaign.

4. Send out exclusive content

Your email list should have a clear and unique content which treats every customer as a VIP. The email list must be made with an exclusive content at least once in a month that makes the customer realize the value of subscribing. The benefit of it is that the customer will promote the website by word of mouth and forwarding the content to others.

5. Don’t oversell or be afraid to sell

It is very necessary to have a free content establishes your authority which is to the point of blogs, podcast or video. It is equally important to provide a sale service rather than offering free content back to back as it confuses the potential customer sometimes they don’t want to buy as they get addicted to free content.

It is the task of a smart owner to figure out the correct balance by coming off risk and avoiding the spectrum.

6. Never stop growing your list

One must never stop increasing the number of ration for the subscribers whether it’s a 10 or 10,000 all customers are equal and the basic task of a company is to get more and more subscribers targeting high. This updating an increased number of subscribers is a fruitful sign of healthy email. Make new fans and keep targeting customer by online marketing services by taking full advantage of webinars, videos, guest posting, testimonials, customer reviews and joint ventures grow your email list.

Wind Up:

It is the event by which you can utilize these strategies to endeavor your email advertising in the best way, and determine the increment. Use social networking, but never disregard emailer as they are crucial for promotion!! To get a perfect email marketing strategy developed , get in touch with Softqube Technologies, a well known firm offering best services of online marketing with a proven track record of delivering a unique approach to gain more business.

The Internet has drastically altered the way in which information is shared, and also had a profound impact on marketing. Internet marketing/online marketing is the fastest growing and a result based method of promoting any product. The companies are rushing towards online marketing field in order to increase their business and attract more and more customers. Online campaigning is simple and a less burdening way of selling the product.

One has to just get a website and post the ads of their product on it. In online marketing, there is a very beneficial option for selling the product. We can advertise our product on somebody else’s shop. It seems weird, but it is true. In online marketing, we can place ads of our product on someone’s website and we can easily promote and sell our items. And it is beneficial for the host also as he gets pay per click, i.e. every time someone clicks on out link the website owner gets some amount according to PPC norms.

Online marketing is the easy and best form of marketing and promoting business. It simply depends on the following criteria or conditions, which make our online campaign easy and beneficial:

• Website Generation
• Content Quality and Arrangement
• Keywords
• Pictures of the Product
• Updating the Website
• SEO Optimization of the Website
• Social Media Assistance

Now a days, it has become a trend among the businessmen (may be small or big venture owners), to show their presence on internet. It has become a necessity for every enterprise to connect its business to the internet in order to grow.

Online marketing refers to advertising and marketing efforts that use web and email to drive direct sales via eCommerce. This kind of marketing includes website generation, posting advertisement links on others’ website also, providing attractive deals and offers to attract more customers, and also making the website mobile friendly and responsive.

Also the website needs to be fully responsive, easy navigation, simple and attractive. There are many companies who offer web designing services.

 

Online marketing can be divided in three main types:

1. Web marketing- it includes website and eCommerce, online advertising on search engines etc.
2. Email marketing- it includes advertising and promotion via email messages to customers.
3. Social media marketing- it includes posting ads and links on social media websites like Twitter, Facebook etc.

Today every body uses social networks in one or the other way. Every one is connected to the Facebook or twitter websites. So it is one of the best possible methods of promoting a product. We can easily post out products’ ads on these websites and attract more and more customers.

Internet marketing is the latest form of marketing and promoting business. Online campaigning is simple and a less burdening way of selling the product. Online marketing is the fastest growing and a result based method of promoting any product. The companies are rushing towards online marketing field in order to increase their business and attract more and more customers.

Wind Up:

Wish to get the best marketing strategy developed for your business? Then Softqube Technologies is the right place for you. Our internet marketers here have years of experience in the field and they will provide you a result oriented services of online marketing that will be fruitful for your business.

Links from different websites are important for Google’s search algorithm. The links on your website have a deeper influence in Google search results and it also helps to boost the position of web page in Google search results.SEO Friendly Internal Links

Here, we are going to discuss about internal linking structure of your website that will definitely help search engines to index your pages properly.

How to create internal links for your website?

• Optimizing the menu links of your website: The main important part of any website is its navigation menu which makes a huge impact on all pages of the website. If all the web pages are directly linked to the company profile having the anchor text “About” then it is possible that when visitors search for your company name can easily find this page in search results.Always use keywords in website menus as this will reveal that your pages are relevant to the search keywords.
   
  

• Have the internal links to the top categories: One of the best ways to do this is to use bread crumbs (not the ones we use for eating) to link product pages to the top categories. These help user to easily reach to the main page from any particular web page of the site.There are various types of breadcrumbs and regarding this we will discuss in detail in our upcoming blogs. Some of these are location based bread crumbs, keyword based etc and much more.
• Hook up the Product Pages: Always interlink product pages to one another as this will help visitors to easily switch between the web pages. For instance, if you are selling cotton garments as well as silk ones then both should be interlinked so that if any visitor wants to shift between cotton and silk, he/she can do so.
  
• Get Category Pages in Loop: Interlinking category pages on your website renders you a very good opportunity to easily navigate among different categories. Category pages are of utmost importance. So, it is advisable to link category pages with particular keyword anchor text that serve as a good keyword as well as properly explain the categories.
• Connecting blogs with product as well category pages: If any of your blog post resembles to any of the categories or product available in your website then you must link those blogs to that product or category page. This link can be made available anywhere in the content.It is recommended to use the keywords that are used to get maximum rankings. A perfect anchor text can be used to describe product or category in a perfect way.

Wind up:

Optimizing the internal links is a way to increase the strength of your links which help you to get more rankings. Using relevant anchor texts will help Google to rank your web pages for the perfect keywords. If you wish to get more details regarding link building and other SEO strategies then Softqube Technologies is here as reliable SEO service provider in India having a good team of SEO experts who can assist you regarding each and every SEO matter.

Once a website is created then it must be able to generate ample amount of business as website’s main aim is to gain maximum profit. But, how this is possible until your website is not seen or is rarely seen by other visitors or viewers on the internet.

This seems creating a website is not enough, it needs proper attention to make it popular and build its presence over the search engines. So, how will you do this? And is your website designed in a way that it can really attract buyers or visitors?

The answer is with you but if the answer is yes then you are on the right track or else you would have to mould it in such a way that it really attracts visitors and thus in turn plays a vital role in transforming them into customers.

This is only possible if your website is promoted in a proper manner. One must keep on promoting its website at various online places. Website promotion is an ever going process used to fetch n number of visitors.
There are many ways through which websites can be promoted like article submission, press release, Social media, RSS fields, guest blogging and the list is endless. You can choose the one that meets your requirements.

Apart from this, website promotion activity also includes error free HTML code, link optimization, site structure analysis and W3C validation. With changes in technology, website promotion strategy keeps on changing. In today’s time, most of the website promotions highly rely on search engines.

However, it is important to use this technique in a proper manner as this helps people to easily progress ahead and stand out from the crowd. Some of the effective techniques of website promotion include email marketing campaign as well web linking campaign. These two techniques highly help business to grow ahead.

Selecting Appropriate Web Promotion Method:

With innumerable methods available in the market, a question arises that which one will fulfill your purpose. This method can be chosen depending on the type and nature of the website. Is it normal website or an eCommerce website? Is it an online store or just a business website? These factors will help you decide as to which website promotion method you can choose.

Different companies offer different website promotion packages keeping in mind the need of the customer as well as the type of promotion technique he wishes to use. So, keeping in mind your needs, budget etc you can choose any technique or promotion package that will easily help you to reach target audience and chances are there that your website may rank higher among the top search results of Google, Yahoo and other search engines.

Take Away:

In case you wish to have a desired website promotion strategy expert then get in touch with Softqube Technologies, India based SEO Company that excels in providing up to the mark website promotion plans for your business.

In our today’s blog, we will include some important points that a web designer must consider while developing an email design for mobiles. As we know email newsletters is a very popular way of internet marketing, so it is important to frame email designs that are compatible with mobile in order to make the best use of email marketing.

Things to take care while developing an email design

•  Email clients and platforms that must be supported
•  Responsive design
•  Which matter should be given top priority in email newsletter?

Furthermore, some of the email marketing trends can also be considered while developing mobile email designs:

1.  Email Layouts: Web-designers avoid using email layouts that include most common CSS properties as this has inculcated the fear that table based layouts may vary on different email platforms such as Gmail and Outlook.
   In case, your business has more number of clients who use email on their mobile device then your business emails must have a design that provides web experience to the user even when he/she is viewing your emails on any other device apart from PC.
2.  Successful Email Campaigns: As per the survey, nearly 80% of email campaigns are viewed on a mobile device and we can say mobile devices are ruling the market share across 2013-2014 and this has forced website designers to develop better email experience on all platforms viz. mobile, tablet, computer etc.
   Based on these email marketing trends, we can provide some important tips to the new business owners who are eager to develop their online business:
   • Prefer to have a design for the web as well as for mobile: Designers have to adapt changes with regards to email behaviour. Till 2012, desktop emails were preferred and as time passed, the trend changed to mobile devices and now it is the easiest and preferred way to read an email.
     So, a fixed email layout will not work anymore. Email content as well as design should be easily readable even on a small screen. Responsive email design is the need of the day. Most of the people read and view emails on Android, or Apple iOS devices. Compared to Android, Apple iOS devices are used the most. As per a survey, nearly 61% are I-phone users, 26% iPad users and 12% android users.
   • Existence of Desktop and Web Email clients: There are still people who view emails on web using a desktop or PC. First time email users are those who use email on web and then second time clicks are from mobile devices. Most of the emails open with Outlook say 56% and nearly 16% open from other web platforms.
     Different email clients have different requirements. So, while developing email applications or email designs, it is advisable to do the coding from scratch and then know about different traits of all email clients which are useful to have a good judgement.

Wrap up

Website designers at Softqube Technologies, a professional web design company in India have many tricks and tips as to how responsive email designs can be developed. If you wish to get a responsive email design that supports various email clients, then feel free to our experts who strive to offer professional website design solutions for you.