Category: Search Engine Optimization

Content is King. Websites with great content have good rankings on Google. Content Marketing is important to increase your website’s reputation on search engines. It can be used in an effective way to depict the entire story of any business including its origin, history to its present position in the industry.

This entire description must be interesting enough to tempt users to read it rather just have a look and move away. So, how will you make content marketing more effective and what things you need to make it worth interesting?

The secret is revealed here. Yes, today we are going to discuss about some of the tools that are used to make this online marketing technique more effective. This blog contains certain tools that are really useful to any business owner for increasing their ROI via their company’s website only just by altering the content and transforming it into attractive interesting content.

Tools Necessary for Strong Content Marketing:

In order to provide you a clear idea about, we have divided these tools into various content writing modes commencing from Research, organization, creation, promotion and last but not the least content analysis. So, we are going to discuss few tools for every section considering from Research to Analysis.

a) Content Research : For research regarding best content to be written to promote any brand or product; it is necessary to know what things are required for creating effective website content that imprint the brand image in the minds of people. So, here are some tools that can be used for content research:

• Visually: Get amazing infographics, presentation ideas from this creative inspiration tool. It also provides content for social media.
• HubSpot: This tool reduces your task of thinking about new blog topics and suggests you various ideas. It’s very easy, just enter your keywords and get excellent ideas for the entire week. It also suggests better titles for your blog post.
• Quora: A great tool to get completely new topics for which you are the first one to create the content. It is framed in the form of a questionnaire. It is basically a collection of researches done by people on daily basis on worldwide web.

b) Content Organization: Once you get a proper topic to write on then it is necessary to present that content in a systematic way. Here are some tools that will help you in this task:

• Evernote: Collect all your stuff such as photos, task lists, documents, business cards and keep it organized everywhere you go. You can also keep a track of latest content and its ideas which can be used later on.
• Pinterest: Save all the things that you think will be useful to you. Collect the content from other websites for reference and save it for future use to write something informative on your website.

Using these content enhancement tools and few more about which we will talk later in our blogs, you can create very attractive yet informative content for your website. To get more ideas about content marketing techniques , reach to the professionals at Softqube Technologies, leading services providers of Online marketing in India.

Marketing plays an important role in business expansion, be it online or offline. Internet marketing also known as Digital Marketing is most useful for every online business to increase its presence on the web as well as drive more visitors.

The competition is very tight as everyone is aware of online marketing techniques and applies one or another to boost their online presence. So, how these techniques can be applied in a unique way? Especially for start up and small business enterprises, this is a question that requires lots of planning and decision making as to how they can compete with their huge competitors.

We, at Softqube Technologies with years of experience in the internet marketing field; advice small business enterprises to learn from their competitors; the huge enterprises and apply them to compete.

Hence, to ease the learning process; we have covered some of the ideas that a small firm should learn to succeed in the online business.

Ideas for succeeding in the online business.

• Make your brand live: Getting in touch with people emotionally is an excellent way to build your brand’s presence in their mind. Schedule some live events and publish them on social networking sites where readers can get a chance to talk about and share their ideas about your brand. This makes a very huge impact.
• Marketing “On- the –fly”: Approach the customers at right time right place. For example, during festivals or any big events like Fifa World Cup, you can get in touch with your target audience by launching any offers such as buy two get one free or any during the event period.

  You can also choose some techniques like “Subscribe to our newsletter and get live updates absolutely free”. This will increase the number of subscribers which later can become your customers.

• Reveal your biography with fascinating content: Show to the world what led you to do business in this field and how you are on the path to success but in a very tempting way so that readers are keen to know about your origin. Certain keywords can be used to make the web presence stronger however appealing content is the king.
• Develop business groups, communities: When it comes to internet marketing, the first thing that comes in every one’s mind is social media. Yes, it is right as social media plays wide role in spreading the goodwill of business. You can create a business page of Face book, professional network on LinkedIn, stay connected with the like ones in your industry, share your business updates on twitter and get latest news as tweets, know the thoughts of readers, discuss any issues and solve queries of your customers. This creates an impression that you are always there to assist your buyers.

Conclusion:

So, wait for none; get started today. Find a suitable services provider of internet marketing and frame a good internet marketing strategy with their guidance that can keep your ball rolling.

In terms of SEO, we can say that 2013 has been a year full of updates in Google’s Search Algorithm. Among the changes that took place, major ones are the releases of Panda and Penguin as well as shift away of Humming bird.

Seems like I am discussing about some animals and birds!!!  Yet, it is not the thing. Panda, Penguin, Humming bird are the names of search algorithms released by Google and which has affected lot of websites. Some even got banned due to keyword spamming and some were thrown in the lower level of search results.

Keeping in mind the sudden shocks, Google gives with its updates; we decided to get prepared in advance and have a deep insight of what exactly Google has in for 2014. This led us to provide some useful tips to secure ourselves as well as our visitors from any Google updates that may lead us to downfall.

Here, in today’s blog we have mentioned some of the useful tips that will lead you ahead in 2014 in the digital area:

a) Very minor adjustments are made to Panda and Penguin that still value quality of links as well as content. So, try to make your website content as informative as possible.

b) The importance of qualitative content has increased. So, you need to create a good content strategy which is as follows :

• Create content that is helpful to your targeted audience.
• Links to your social sites for more likes and shares.
• Progress of website must be known

Google algorithms measure the websites based on the above mentioned criteria. So, create your websites as well as its content in the same manner.

c) Talking about social media, depending on your business area; you need to frame a social marketing strategy that helps to stay connected with your audience on different social networks, a single one is not enough. On an average, you need to remain active on atleast seven networks.

Following things must be kept in mind while framing a social media marketing strategy:

• Make social sharing easy for all your content.
• Stay active on the social networks that are mostly preferred by the customers.
• Stay active on social networks that are mostly selected by search engines.
• Strategy should be able to generate sufficient social signals to achieve our goals.
• Google measures the quality of the content with the help of these signals.

d) Make investment in Google+ as it plays a significant role in strong SEO Ranking.

e) Guest blogging is the most effective technique but don’t use spamy content on guest blogging websites as 2014’s Penguin update may penalize you.

Conclusion:   If you pay attention to white hat SEO techniques then it will be easy for you to remain aligned with Google updates and 2014 may be a year of surprises for you with increase in traffic. Today’s hard work is tomorrow’s relaxation. So, be prepared and in case you need any help, get in touch with expert SEO Professionals of Softqube Technologies. For our SEO company India, there’s just one goal – push you up to rise above the competition with our SEO solutions.

Guest posting is a very remarkable online marketing strategy used to gain more visibility among various search results on the search engines. So, before we understand how it is useful in developing our online presence, let’s have a brief idea about the term “Guest Posting”.

We might have seen some websites that allow guests to publish articles. This is a win- win strategy. When you write produce any content and submit it to any other blog or website except yours then this is called as Guest Posting. Now, how this helps to maximize visibility?

Posting articles on other website’s or blogs as they allow the permission to do so provides them with latest articles of their niche and in turn serve as a back link to the guest writer’s website. So, both ends are benefited. We might have heard rumours that this strategy is no longer useful however this is not the case, guest posting is still very useful to become visible over search engine results.

Here, in our today’s blog; we have thrown a glimpse on how guest postings play an important role in advancing rankings on search engines like Google.

Guest Posting: Role in Increasing Page Ranks:

When you post articles on someone’s website or blog means you are simply adding good stuff to their websites that will be useful to people who are in search of it. So, in simple terms you are just helping visitors by giving them what they want and in return this helps you (writer) in getting more visibility over the internet.

For example : If I publish an article on any famous article website about say “ Internet Marketing” and you are the visitor. While searching for some latest updates on internet marketing, you came across my article on that website and after reading it completely, you were completely satisfied and your search ended there.

So, a visitor might feel to have a glance on more articles written by the similar author; the link at the end of the article will draw visitors to the writer’s website where they will get plethora of subject related contents produced by the same writer. Visitors might bookmark your website and come again for more reference in future.

Thus, a single post helps the writer to have a regular visitor. So, in this way more number of guest posts you have more you are likely to be visible on the screen.

As a writer, guest posting is the best way to get your writings published over well known magazines, news websites, journals and several other publications.

Conclusion:

Whether you want the amount of traffic generated on your website, then as provider of reliableonline marketing services at Softqube Technologies we strongly recommend you to think of guest posting as this will assist you in generating huge traffic because guest posts matter a lot to Google. Your ranks on the giant search engines like Yahoo, Bing, Google will spurt up and this in turn will lead you to popularity.

If we carefully look at the SEO strategies adopted by those companies who get higher rankings then we can see that they constantly keep on changing their strategies, the reason is the changes in the search algorithms.

Keeping in mind that giant search engines like Google can anytime update their algorithms, popular SEO companies never provide any guaranteed SEO ranking service as they may need to either change the current SEO plans or remove them and invent new one to achieve the desired results.

So, if any SEO company provides you the guarantee for higher SEO rankings then it is likely to be fraud; well not all companies rendering such guarantee are fraud but yes most of them are. This is an alarm to check in depth the services offered by such companies as well as speak to their clients and get satisfied.

Yet leaving this debate apart, here just a thought arises in mind that why popular SEO firms don’t guarantee SEO rankings and after an in-depth research, we have listed some of the reasons in this article which are as mentioned below:

• “SEO services with full guarantee”: This is a catchy phrase mostly used by newbies entered in the market especially in the field of SEO. It is mostly used to lure public and draw their attention. Some of them also mention: “Get higher SEO rankings within months with our well adopted link building & Link exchange tools”.  What will you say about this? This might be called a visible fraud. We can say this because we know exactly how SEO works but people new to this field , will easily believe and rush to these companies first. Be Alert!!!It is advisable to do some research on what company is offering and then you will know that these link building strategies & tools have vanished off from the market decades ago!!!Certain type of claims like guarantee for optimizing your website with most competitive keywords are avoided by the authentic SEO providers such as Softqube Technologies , SEO Company India.
• Rankings are never Stable: Search results vary from place to place. For instance, if you search for “tips on SEO” then the search results will be completely different from those you get in India and those you get in Japan.  So, for which country or which place is the SEO firm giving guarantee for higher rankings.Several times in a day, search results keep on changing. If you search for particular term in morning and evening, search results will be different during both the times. For which time duration is the company offering guarantee? This is the reason clever SEO firms keep themselves away from such guarantees.
• Unethical SEO practices are certain to provide guarantee: SEO can’t regulate the traffic like courier companies regulating their shipping packages or. It’s next to impossible. Genuine SEO providers can only guarantee to offer best advice that helps to generate more traffic from your website or increasing the site traffic by 10% to 30%. Search Engines only have the secrets of Page rankings.Be aware, stay alert and do some research before outsourcing your project to any SEO firm to make best from your investment.

Guaranteed SEO recognizes defining goals isn’t always easy, and that’s why, we at Softqube Technologies help you. We love to work closely with client to assist them in determining right internet marketing techniques that their business needs to build a strong online brand.

The demand of better SEO strategy is never ending. Getting yourself noticed on the web is very important. This needs some technical expertise. But, how will you judge whether your SEO professionals have that expertise or not?

Before hiring an experienced SEO professional, it is advisable to verify their knowledge and skills. Here, we have listed some of the questions that must be asked to know the true potential of the SEO candidate.

• List of ongoing as well as previously handled SEO Projects: A well experienced SEO executive will have no issues to share its previous works as well as current projects going on. This shows that the person has good knowledge of effective SEO campaigns and he/she can bring positive impact in the rankings and can drive more audience.
• Ask about the strategies that he/she will apply to boost your search engine rankings:  At the time of interview, SEO consultant should clearly clarify as to how and what strategies he/she will apply in order to boost your website’s search engine results as well as those of your client’s in case you take any projects. Along with this, a rough estimate of time that will be utilized to achieve the goals.

  This must include a small technical review of your website so as to check if the candidate is able to identify the issues and is able to provide solution to it or not. Further, a small round of on-page optimization should be conducted to check how well the candidate is performing in developing on page SEO strategies.

  Last but not the least, you must confirm with the interviewee if he/she is able to carry out any off page optimization techniques that can spread awareness regarding your services on blogs, articles in a better way.

• How much do they rely on search engine guidelines?: A strong recommendation is to hire a consultant who strictly adheres to search engine’s SEO guidelines and prohibits the most commonly used SEO techniques that consists of creating spamy content, generate fake links or links fully stuffed with keywords.

  Not adhering to such guidelines can throw your website out of search results or can result in lower search rankings.

• Does the candidate provide guarantee for bringing your website in top search results? If the answer to this question is Yes; look for another candidate as it’s impossible to provide guarantee for any search engine ranking or search results as they keep changing as per location and time. Search engines are solely responsible for search results and page ranks.
• How will the success of SEO campaign measured?:  To trace the success of any SEO campaign, the traffic on that website is to be tracked first and from where does it come? Google Analytics eases this task. So, SEO professionals must know how to use it and must be able to track search engine rankings, websites that drive traffic to your website, keywords used to search your website on search engine. Ask them how they will use this data to improve your website’s performance.

Conclusion:

These are some of the questions that will make easy for you to either hire an SEO professional or assign the task to any well known SEO Company such as Softqube Technologies.

SEO involves many strategies such as building links, promoting articles on various article websites and much more. One of the well known SEO techniques that help to generate money is Affiliate Marketing.

For a novice in this field, it is very difficult to grasp these things quickly as there’s a lot of information available on internet regarding Affiliate Marketing. However, it is difficult to recognize the genuine ones from the fraudsters.

To get hold of the relevant Affiliate Marketing strategies, it is important for a newcomer to test these strategies at his/her own cost and see the results. A certain amount of cash on hand is required to have them tested. Without any cash, it is impossible to progress in SEO Field.

Well, here in this article we have shared some of the important strategies to be used in the field of Affiliate Marketing as well as things that you can learn while carrying out internet marketing strategies.

Skills to be learnt while using affiliate marketing techniques for your business:

Affiliate Marketing includes content marketing, link building etc. So, before using this technique for optimizing your website’ SEO, you must learn how to market your content as well as build links that drive traffic to your website. These strategies are used to rank websites in different industries and make money from them with affiliate offers.

Before actually using Affiliate Marketing Service, a business owner should learn the methods of creating and marketing the content such as blog posts, review guides info graphics etc. This is an important strategy used by most of the industries to maximize traffic on their websites.

The most preferable Affiliate Marketing method is CPA – Cost per action or CPC – cost per Click. Personal finance is to be used for this method but this is the most useful one as compared to other SEO strategies.

Well, prior to framing an affiliate marketing strategy or internet marketing strategy, it is important to know your target audience, know the exact keywords used to search for a particular product. Affiliate marketing offers are most successful when they perfectly match the traffic or meet the needs of target audience.

Before jumping in the pool of SEO, you must have some handsome amount of cash to have a nice website with SEO friendly design as well as hosting for your business. After doing a complete research about competitors’ website design in your niche, you can frame a strategy with more enchanting design to beat them.

Preparing a strategy that meets Google Updates:

We often hear the news that due to updates in Google’s search algorithms, many of the websites lose their traffic and are thrown back. To avoid such sudden shocks, you must frame a particular strategy that remains unaffected by Google Updates. Such strategies include creating authority links and combine the anchor texts instead of completely relying on strategy. Google hits those sites that completely rely on strategy.

Things to be avoided while carrying out Affiliate Marketing:

An important thing is to avoid thinking yourself as affiliate marketing and create such affiliate sites. These websites don’t add any value and are just created to make money. Affiliate Marketing shouldn’t define what you are doing.

Conclusion:

Spend money on top notch website design as well as highly informative content as these two are the main pillars that drive maximum traffic to your website. For more guidance on Affiliate promotion programs, feel free to contact SEO Professionals at Softqube Technologies.

Starting an online business is easy but maintaining it is somewhat difficult as SEO plays an important role here. To maintain an online business, it is extremely important to have perfect SEO planning that can lead you to the said targets. As a client, it depends on you to select a well known SEO firm that provides guaranteed results.

By the way, for what is the guarantee provided by such firms, for their SEO strategy, for their suggested keywords or the ultimate results?  Well, the answer seems to be difficult as most of people are unaware as to what type of guarantee is offered by these firms.

Currently, in the market; there are three types of SEO players who challenge to offer guaranteed SEO rankings. Here, we will discuss who are they and whom should you trust in order to achieve success with proper guaranteed SEO ranking.

As in all sectors, there are three types of companies; 1) completely fraud –only claims and no results 2) Companies providing results by unethical means 3) Genuine companies that guarantee results with proper methods. Among the huge crowd, it’s difficult to recognize the fraudsters and the real ones. Now the question is whom to trust and whom to not and how to identify the true guarantors.

Here, we have explained all the above mentioned three firms so that you can get a better idea as to how to deal with any SEO firm and how to identify the real SEO strategists who can actually provide you results.

• Completely fraud –only claims and no results: When you visit any SEO company, you will find them claiming big things and promising to apply certain strategies so that they can help you to achieve top rankings. This is an art to get the client but being a client you should also be able to judge the company’s ability. You can ask for the long term clients who have been still working with those firms and are happy with their work, speak to their clients and get to know about their commitments, work procedure, deadlines and all. If the company doesn’t have any previous work nor has long term client base, then just change your way.
• Companies providing results by unethical means: One of the most adopted client acquisition strategy by SEO companies is to guarantee the results and achieve them by hook or crook. Such firms just believe in gaining results even if it includes unethical means also known as Black Hat SEO. This can badly harm your online reputation. Sometimes, due to unethical practices, search engines like Google ban the website. So, before assigning the project, ask them what they are going to do and what they will include in the strategy. If the answer is “some secret” or any indefinite answer, please look for another firm and avoid troubles.
• Genuine companies that guarantee results with proper methods: Some of the SEO companies such as our Softqube Technologies gives guarantee for SEO services and firms like us are very less in number. As and when, customers get aware about the true SEO techniques the demand for such firms will increase thus leading to spurt in number of genuine SEO firms. Using the targeted keywords, the experts help to increase your rank in these search engines. Genuine SEO firms have long term client base and some provide them ongoing work. They are in the industry from 2 or 3 years. They don’t hesitate to tell you about the strategy, there’s no secret.

Hence, we hope that all of the above explanations will be useful to choose the best guaranteed SEO ranking services provider and invest your money at the right place where you can get exactly for what you have paid.

Digital Marketing or Internet marketing or online marketing nowadays become an essential way to market your business on the online media. With these, you can make the best use of internet to promote your business. Certain internet marketing techniques use to promote the products or services and gain the attention of the users and tempt them to be your customer.

Some of the online marketing techniques help you to get a creamy customer base and also assist you in being in touch with the current customers. You can get higher return on investment as compared to the money spent on offline marketing services.

Reach the Targeted Audience:

If you have any criteria about your customers to whom you want the product to be reached then online marketing is the best method to reach your targeted group of customers. This can assist you in generating the sufficient amount of revenue from the targeted buyers.

Alternatively, it also aids in building the brand on the internet and maintaining reputation on the online platform. Online marketing is a type of service where you can reach higher number of customers at a very low cost and within less time.

You can also take the advantage of promoting your brand on international levels as now a days, internet is widely used by most of the countries. Within short span of time, you can reach to innumerable visitors. This saves your time, money and energy.

Once the perfect digital marketing strategy is built, then you can easily market your services/ products on the online platform. Offering discounts to the buyers who purchase your products from the website is one the popular ways to increase customer base and attract more audience.

Customized Online Marketing Strategy:

Many Internet Marketing companies offer online marketing services. Some have predefined packages and some provide custom strategies that can be useful to your business as these custom plans cover your needs and you can easily achieve your goals.

Depending on your requirements, you can select either a fixed online marketing service package or ask them to create a new one. Based on your long term or short term goals, target audience, sales target; the strategy can be framed.

Once it is framed then it’s the time to put it into action. Certain IT companies plan a strategy in such a way that includes all sorts of online marketing including video marketing, social media marketing, emails and newsletter so that the company can be benefited from every end.

You can select any of the India based online marketing service providers from the huge crowd available in the market. It is recommended to choose the one as Softqube technologies, which has good experience in the field and also has a team of experienced internet marketers who can meet your demands.

In order to maximize the online presence of any business, it is necessary to adopt a perfect SEO strategy for your business. If you have a little knowledge of SEO then you can easily develop a SEO plan keeping in mind your business needs.

But, if it’s not the case then you can hire an SEO Professional who has complete knowledge of search engine optimization. These SEO experts can assist you in creating a well to do strategy for your business keeping in mind your needs and targets.

These experts let you know about suitable methods of Digital Marketing are most useful to your business such as On-page SEO or off –page SEO. Some SEO companies also provide custom SEO plans that meet your needs. For instance; if you wish to make your brand popular on the internet then they will let you know as to what SEO procedure is suitable for you and then all the plans are prepared accordingly.

Every online business, whether it is small, medium or large scale needs to have a well framed SEO strategy. For start-ups, it is necessary to increase the customer base and build online reputation, for medium scale business, SEO is necessary to progress ahead on the path and for large scale firms, it is most important to remain and maintain the position as it cannot be said when and which firm can grab it with their intelligent SEO techniques.

Hiring SEO Professionals:

Keeping in mind in your budget and your business size, you can decide whether hiring a dedicated SEO Professional will fulfill your needs or assigning the task to any reputed SEO Company will help you to achieve the targets.

For small or medium scale online business, it is recommended to hire a dedicated SEO Professional who can work on your project and do the needful to advance your website’s page ranks among the search results.

For large scale online firms, it is advisable to get in touch with well known SEO firm that can provide guaranteed SEO results and delegate the entire project to it so that you can get advantage of an experienced SEO team working on your project and assisting you to shine among the top search results.

Important Points to be kept in mind while appointing a dedicated SEO expert:

• Experience: You must assign the task to any professional SEO company having experienced resources who can assist you in achieving the targets by optimizing your website. If you wish to hire a dedicated SEO expert then you must check if the person has proper knowledge and if he is aware about the well known SEO techniques. This keeps you satisfied that your project is not going in wrong hands.
• Dedication:  Always in case of a company, check if it is really bound to keep its promise and provide satisfied results and it’s not just a fake. Ask for some client references to ensure that you are on the safer side. In case of an SEO professional, you must know if he/she is really interested to do the task and believes in delivering results rather than just working for the sake of money.

With these two tips, we are sure that you will be alert and assign your project to the right hands may be any well known SEO Services provider such as Softqube Technologies or any individual SEO expert. If you need to hire professional for SEO services, feel  free to contact us.