Category: Search Engine Optimization

Starting a small business and finding difficulty in promoting it? Do not panic use online marketing services. These services are available online and you can use it by yourself or hire a firm that provides these services professionally. We start a business on small scale and then work hard to make it grow faster, online marketing services can give to a boost to small business and make it grow big if used in a proper manner as “every coin has two sides”.

When you start any small business, may it be consulting, running a local convenient store, café or a food joint you are constantly looking for ways to attract business while keeping your recurring and fixed expenses to the minimum. We can suggest a few best strategies, digital and off-line, to market your business while ultimately saving your money as well.

How do you use online marketing services to your business advantage? Here are some ways to do it and it all depends on you or the service provider that, how efficiently they are used.

1. Goal and Budget: Define your end goal means the result you want to achieve and the budget you are ready to spend for it.
2. Google Offering: Use it to your advantage, by creating a Google My Business account. You can manage information about your business, such as opening hours, phone no., address and website. Now, with the new local search ads, your business can appear on the Google Maps app or website.
3. Social media channel: Lots of options are available and you are the one who decides which one to choose or whether to choose all of them. Having media presence is great but you need to choose the one that is more effective.
4. Email Marketing: provides you with the perfect opportunity to establish a name and loyalty.
5. Publish your own Blog: would provide exposure as it allows you to demonstrate your expertise in your own way. You can put all your achievements, awards and prestigious projects.
6. Keywords for Search Engine Optimization: A used for improving your website ranking on search engine. It is not as easy as it sounds but it does help in the long run. As a small or new business, you might find it hard to compete with big and more established brands for rankings on competitive keywords, so it’s best to start with long-tail keywords, which are more specific and less competitive.
7. Network: Build your network through LinkedIn, Facebook and chat forums can provide a never ending reach. You can post latest updates and news pertaining to your business.
8. Online Survey: A tool which will keep you on your toes always. Look for feedbacks it helps you in improving your service and products.
9. Mobile Marketing: With technology growing and Smartphone’s and mobile devices providing web browsing, location tracking, camera and video recording capabilities, these features can be used to develop and create creative promotions with messages and location based social network.
10. Online videos: You can reach new audiences by posting videos on sharing sites. You tube is the best platform where you can upload videos without any expense and can still reach throughout the globe.

If you think the above-mentioned points would be difficult for you to follow then sit back and book an appointment with Softqube Technologies, your reliable partner for all your online marketing needs.

Someone discovered that by migrating from .com to a. domain, one could drive organic traffic and save on the SEM costs. One main question in SEO today is how the top-level domains like .live, .news, etc are affecting the search engine rankings? SEO services, India specialist says that .com is the safest domain option.

Google has insisted it to be top generic domains to disadvantage in search rankings algorithm. Accept either of the statements at face value to know what data says. Globe Runner, Dallas-based SEO firm, investigates the effect of moving from .com to TLD. It discovered that moving to new TLD makes your site appear at the top of search results.

Here is what we found:

1. Marketing the legal industry: SEO is highly competitive and expensive in the world of online marketing for the legal industry. The cost of promoting web presence is rising rapidly with 78 out of Google’s 100 most valuable keywords related to legal. Geographic region and specialty highly segment search for lawyers and some firms spend an enormous amount in paid SEM campaigns. Earlier, PPC campaigns yield average returns rather than running headlong into fierce bidding wars with the competitors, list down the domain with legal referral service and re-launch the site with new design and content strategy.
2. Results: Within few months, the legal firm sits on the top of organic search results for highly competitive keywords with the help of expert SEO services India. Their ranking is as high as the overall match for an accurate term. It welcomes changes and is ranked several pages down if they are ranked at all. Globe Runner estimates that its site generates the organic equivalent to $ 6400 per month in about 333 keyword phrases of Google. Some of the searches do not include specific terms as Google’s results can be taken into account for the location of the user performing the search.

Being on the first page of search results contribute to a significant jump in traffic to the site. Through the history of the site, very less traffic has been seen coming through organic Google search.

Some sites have started seeing traction immediately after getting hundreds of referrals within a few months. The professionals of SEO services India reveals that the search ranking should be penalized but instead it is thriving without pouring thousand dollars into SEM. The legal industry is witnessing high CPC rates in spite of duplication of products and services. The takeaway for any company that markets themselves online is SEM as it does not represent the best bang for your buck. Softqube Technologies support to grow by giving the best result.

Every website these days are having competitors, establishing a good position online, and maintaining the business is always challenging for most companies. Most companies are looking to develop their websites in such a manner that it can top the Google search engine rankings.

Importance of Google Search Results

With only 8% of online search results, make it a second page in, it is important for companies to ensure that their websites comes higher in search engine ranking results. Are you looking to get the pole position in Google search results? Are you looking to have your website displayed higher in the page rankings? One of the key ways to do this is by considering investment in Search engine Optimization (SEO) and Pay per Click (PPC). Search engine optimization and pay per click are businesses and technical strategies that can help your company to grow in much better ways. The concept of Google research results depends on a specific algorithm that keeps changing every day. In such a dynamic system, companies are finding ways by which they can get a perfectly optimized website. These days it is important for companies to check all virtualization development.

Create Good Content

Most of the Google page rankings depend on how good the content on your website is. In order to achieve quality content, you can hire services from a professional web designing company to create pages that focus on the quality of text. Correct spellings, quality keywords and no grammatical errors can help you achieve good page rankings. One needs to keep quality , plagiarism free, genuine content on websites. This can help gain better rankings.

Use appropriate web images and keywords

Another feature which plays a key role in determining your Google page rank is by creating images that can match the content you have kept to enhance your website experience. Never try to steal images from other websites as it can deter your page rankings. Try to use your own images and ensure quality content. Use Google analytics to find the best keywords that matches the service you sell and suitable to your website. Never overload websites with more keywords otherwise it may impact your Google page rankings. The idea is to use more keywords effectively so that page rankings can be enhanced.

Search engine optimization

SEO is becoming the need of the hour these days. As the competition over the internet is becoming fierce, it is becoming harder for companies to be able to sustain in the market or reach higher in page ranks. If you are looking to get the desired SEO services, you must hire a good SEO and web development company that can help you achieve good page rankings. Multiple tasks, such as web development, creating quality web content, social media marketing, Pay-per-click, usage of effective backlinks and learning how to use keywords and headers can be handled by a good SEO company such as Softqube Technologies. With the right kind of guidance, you can easily achieve the target of getting higher page ranks.

In order to achieve good page ranks, companies need to employ different strategies such as creating web content, use of keywords, images and SEO services etc. With the help of required support from an SEO and web development company such as Softqube Technologies, you will be able to achieve better page rankings.

Google keeps on making the regular updates and modifications that make the existing web owner get penalized for certain reasons when they are not updated.

The SEO Company India uses the latest technique and help to measure the right things that don’t let the website rank fall.

Mentioned are the few tips which contribute to making the changes of the Google Algorithm:

1. Never neglect the changes/updates: The continuous changes and updates are making the life easier if we look seven years back the use of internet and tablets were not that high as now. Now the websites are designed as per the different operating System and a different device that supports browsing.
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   Ranking as per the Google algorithm is necessary for all those online stores which deal in the sale of the products as well as services. Having a perfect traffic and good rank helps to give a high return on the occurred expense in website designing. Working as per Google regularly updates without stoppage help to ride better in this competitive online world.
2. Target the competitors: With the innovations and traditional to modern updates every organization keeps on updating. The competitors are the best source to learn.

   The SEO tools help to learn and notice what the competitors make changes or the improvement. The Google Adwords is one such camping tool that helps to track the competitor’s performance. The ranking profiles and the keywords assist in ranking as per the Google.

3. Keep on optimizing your website: The search engine algorithm makes the changes, and it is a long ongoing process. The changes and updates help to minimize the wastage of the time and are an easy technique to optimize the web page. The spam and faulty techniques penalize and fail to give the expected result.

   The continuous SEO campaigns conduct the high rank to the web page consistently and top rank in the Search Engine site. It usually takes few months to make the result through the SEO campaigns.

   Because of wrong SEO techniques, the websites rank fall and then the SEO tools are the great source to help and rank in a better manner.

If you are facing a continuous downfall in your website and willing to have a solid ranking get served by the SEO Company India who helps to get the internet site to the top. Softqube Technologies is a trusted name for the SEO service.

You must have heard about the title tags in SEO, of course after all it is an important term!

However, maybe you are not aware of using it appropriately. Here in this blog, you can learn about quick tricks that are followed by the SEO Company India. It is related to the title tag, Meta tags, descriptions, Meta descriptions and more terms like keywords and its placement in detail with examples.

1. Let us start with the title tag: Giving the search result page in the most appropriate manner to the visitors while searching is the primary role of the title tags that it is used for. It is included in the web browser tab and appears in the different web places. It is seen in blue color with a link provided. It can be pulled in anchor text in the social media channels.
2. Where should you add title tag?
   You may add title tag in the “head” section of the HTML site. It appears something like this:

SEO Company India found that in most content management systems like Word Press, you may either:

• Add a title tag in general settings.
• Use an SEO plug – in like Yoast to add a title tag to the SEO title section and preview it as an example to see how it looks in the search engine result pages (SERPs)

If your title tag is generated automatically from the headline, try to override it to use either a plug-in or in HTML itself. The headline gives an opportunity to tell Google about the content of your page with the use of different keyword string and take advantage of it.

1. Why are title tags important? : Title tags are the boldest element of the search result, it forms the major part of the decision-making process, and searcher may or may not click on the result.
2. Are title tags used as ranking signals? :Title tags are considered as one of the most important elements of on-page SEO. If the start of the title tag consists of any keyword, it is more likely to rank well due to the keyword-based queries.
3. How to write a good title tag: From the SEO point of view, the title tag should have all keywords that rank well. The most important keyword should be at beginning and should be followed by a second largest brand name. You should remember to write keywords for human beings. It should be formatted to some degree for search engine, and it is important for tags to make perfect sense to people.
4. Title tag checklist: An excellent checklist depends on writing optimized title tags in the original post, and there are few minor updates on this.
   • Length – Title tag should have 50 – 60 characters (including spaces).
   • Keyword placement – Keywords should be placed in the title tag with least significant words coming last.
   • Brand name – If your company name is not an important part of the keyword phrase, put it at the end of the title tag.
   • Do not create duplicate title tags – The title tag should be written differently for each page. Do not mass replicate your title tag as it would have a negative effect on search visibility.
   • Make content relevant – Title tags should be accurate to describe the content of the page.
   • Do not stuff keyword in the title tag – Badly written title tags or repetition of words again and words can affect your content. Keyword stuffing is worst especially when it comes to title tag and you are penalized for it.
   • Make your headline different from title tag – Varying keyword phrasing of your page may increase the chance of appearing for various search intent.
5. Examples of title tags: Enquire three keywords that make title tag more appealing. All the elements like title tag and Meta description should be placed as a tag in the head section of HTML document.

   Good example: ‘‘best burger in London’, ‘Nike trainers.’

   Bad examples: ‘trainers’, ‘burger in London.’

If Google does not like your title tag, SEO Company India would rewrite it in search engine results and pulls information from Meta description and page content. You should ensure that your title tag is entirely relevant, descriptive, readable and of the right length. Know more how to increase the company name through SEO by following Softqube Technologies.

If we talk about successful online marketing programmes then Affiliate Marketing is one of them. We all have some or the other time heard the name of Affiliate marketing but have we ever tried to know about its success.

Today, in this blog post we will try to showcase how affiliate marketing can be useful to your business and how to develop a successful result oriented one. But before that, let’s know why it is of huge importance?

Why Affiliate Marketing is important?

When it comes to the use of several online advertising programmes, this one is preferred the most. Reason; it has no risk, pay only once you get the results. Here, you need to pay a referral fee to the affiliate partners for every sale that is generated.

We can explain it as: Let’s say you own a website and you wish to display advertisements on them. Well known shopping sites have a column known as “Become an Affiliate”. Click here, fill your details and within short span of time, they will get in touch with you.

Once the terms and conditions are agreed upon then their ads will be displayed on your site and the more sales that ad generates you are likely to earn more. This is how it works.

But it’s really important to have a successful affiliate marketing programmes and here we will see how to create one. So, let’s begin:

Developing an effective Programme that will yield proper results:

• Search for a competitive market: Choose a competitive market and then try to sell particular things to selected audience only.
• Identify the Partners: Once you have selected the market then find the partners or we can say websites where viewers come in maximum quantity and are willing to buy the products or services that you are selling.
• Offer Promotional material: Provide promotional material to your affiliates. This will make it easy for them to market your products or services in an easy manner. Provide something through which they need to carry out fewer efforts to market the products and they get more conversions.This will encourage them to promote more of your services or products.
• Keep looking for new partners: It’s not enough to have one or two partners, never know when they leave you. So, it’s important to protect yourself by continuing to recruit new partners.This can be easily done by advertising your programmes on your site as well as in affiliate directories or by directly getting in touch with promising affiliates.
• Have constant communication with your partners: Welcome your affiliate partners; keep on updating them about new product addition or any changes in the campaign. Offer them the tips to market the products successfully. Make timely payments.

Wind up:

It may take time to develop a successful marketing programme but once developed then it has the complete ability to maximum your online sales and never know this can be one of your best financial investments.

So, get started today with your affiliate marketing business and see internet working for you.

This 21st century can be truly considered as digital age as till now there are 3 billion internet users and 2 billion social media users. Entire web is filled with several tips and techniques for SEO, mobile strategy, social media, Pay per click, online advertising and more.

Today, we are so involved in the online world that we have completely forgotten the old age marketing methods and this generated a question as to how people used to market the business before the invention of WWW.

Still, there are many businesses whose marketing is done without any internet usage. Hence, today also a perfect combination of traditional marketing methods along with well planned online marketing strategy can do wonders.

Everything or Nothing

In context of business, it is true that we either try to do something or we don’t do anything at all. This seems like two different ways of business are assessed to identify which one will suit best for the business.

While adopting any of the ways to do business, the first and foremost thing we check are the advantages and disadvantages of that particular way and how can it be helpful in the business growth.

Before selecting the way to do business, it’s important to keep a check on financial resources because trying different levels can actually lead into wastage of resources. Hence, it’s mandatory to adopt a holistic approach and do amalgamation of offline as well as online opportunities in order to promote our brands. Here, creativity is what actually plays an important role.

More Focus on Content

What we see on internet is mostly the heap of content in the form of websites, pdfs, documents and more and what people read they believe, that’s the reason it is rightly said that Content is the King. This can be understood from various view points.

However, for business purpose content means writing what is exactly expected by the clients. It’s necessary to understand the prospects before actually interacting with them so as to ensure that we both are on the right track.

In simple terms, we must generate such content that actually propels them to take quick action. If we leave online marketing aside and consider offline marketing then brochure content, business cards must have wordings that are actually meant to be for the customers. Along with online, offline marketing is equally important to develop brand and create brand awareness.

SocioDigital World- A completely new approach

With changes in time, things change, business techniques change and so it’s necessary to apply the required changes in the business. If we keep on doing those outdated things then we are likely to get outdated results.

So, awake and make better use of every kind of marketing techniques to promote your business in online as well as offline world. This is the age of Socio Digital Marketing which means maintaining relationships apart from just becoming social.
Some small but useful things can actually make relationships smoother such as sending hand written letter to the client, having conversation on phone with the team of experts working in your firm to know what’s going on in their brains.

With these kinds of activities, one can easily maintain relationships and will definitely help you to get more dividends in future. It’s now time to build quality relationships and making them strong enough via getting more engagement in the online environment and the best way to do this is to make the most use of Social Media.

Take Away

Being a part of this socio digital world is really necessary to develop good relations with customers. To make most use of all social media networks, it’s necessary to adopt various ways to make social media marketing more effective.

To know about such ways, stay in touch with Softqube Technologies, well known Social media marketing company India.

Facebook is slowly becoming the most preferred site by today’s young generation. Forget youth, even businesses consider it as their first option to advertise about their products or increase brand awareness.

Most of us are so addicted to it that we even are unaware about how much time we waste on it just by peeping into others profiles and commenting on statuses. It sometimes is the reason for decreasing productivity.

Well it’s losing our productivity but actually it is gaining popularity because for people it’s an addiction but for Facebook it’s like increase in popularity. So, be it personal or business use; Facebook is popular for everything.

Have we ever wondered about the number of people using Facebook for business, for personal use? No, we don’t ever have time to think in this much depth because we are too busy in looking in other profiles or developing a Facebook advertising strategy and have no idea about how this is actually benefiting Facebook?

So, let’s know some interesting Facebook facts and figures and understand that our few minutes of activity can actually be really adding to its popularity:

Amazing Facebook Statistics

• 1, 00,000 links are shared on Facebook in just 20 minutes.
• 50% of Active Facebook users log in on any day of the week.
• Normal Facebook user is linked with 80 community pages, groups and events.
• Facebook contains 70+ translations of any website.
• 3, 00, 000 plus users translate the Facebook site using translation application.
• Developers and entrepreneurs from over 190 countries are involved in developing Facebook platform.
• 10,000+ websites integrate on daily basis with Facebook for increase in referral traffic.
• Facebook users love applications and this is the reason more than 20 million apps are downloaded on daily basis.
• People having Facebook messenger installed in their mobile device or making use of Facebook application seem to be more active as compared to those who don’t.
• Previously, Facebook had a function called “File Sharing”.
• Still people are struggling to find the exact meaning of Poke.
• More time spenders on Facebook are Australians.
• The value of Facebook has now reached up to $80 billion.
• Facebook earns a lot from advertisements and virtual products.
• 890 million people log on Facebook on Daily basis.
• The most common age among Facebook users is 25 to 34 yrs.
• 53% Male and 47% Female Facebook users.
• Facebook has a high traffic between 1- 3 pm. This is a useful statistic for business people so that they can easily connect with their target audience by posting updates during this time span.
• People are more online on Facebook on Thursdays and Fridays (Near weekend)
• Facebook at present has 83 million fake profiles.
• On an average, 20 minutes are spent on Facebook.
• 50% of Facebook users among the age 18 -24% log on to Facebook as they wake up in the morning.
• Nearly 45% business marketers that Facebook is a necessity for their business progress.
• 7.5 million Promoted posts are made in two years of life span.

Wind up

With these facts and figures, it can be identified that Facebook is the most used social media site and our five minutes also contribute a lot to it. So, it is necessary to measure the usefulness of Facebook for business purpose and these facts and figures can help business owners to take a wise decision whether this social media site is really useful for their business promotion or not.

We always love to provide deep insight about social media sites as this makes easy for business owners to take wise decisions and see spurt in revenue. To know about facts and figures of various social media sites, stay in touch with Softqube Technologies, Internet Marketing services provider in India.

With SEO comes SEO Myths and there are certain myths that are a must not in the year 2015. However, there are many such theories based on various experiences and depending on these experiences many myths have taken place. So, never ever fall in the traps of someone who claims to offer “#1 Google Ranking” and that too in one day.

SEO myths that must be avoided while planning SEO Strategy

• Purchasing an expired domain to fake the site history:
  Truth: Expired domains can only be purchased if that domain name perfectly suits your business website. There are enormous domains which have expired due to spamming issues and some of them may be permanently removed by Google.

  So, choose expired domains wisely after checking its entire history and have a confirmation that it should not be blacklisted.

• Domain age is an important Factor:
  Truth: Domain age is one of the important factors that must be considered while doing SEO of any website. However, quality content and quality back links are more important.

  Always choose the domains that have good content and try to select new domains as they can get more rankings as compared to older ones.

• Region specific domain is necessary:
  Truth: Content is more important than any other tricks used with website domains.

  The main aim of Google is to render useful information to the users and so while doing SEO, content is what matters a lot. Algorithms don’t just check keywords; they are created to check the quality of the content as well and then displays those websites having most valuable content.

• Domain must include a keyword: Another myth is to include keywords in domain. Actually, every time this is not true. The reason behind that is SEO fundamentals state that keywords must be placed overall the webpage and so this myth is developed that domain name must possess keyword.

  And finally the truth is a website with better content will definitely get more rankings than a website having keywords in domain name.

• Keywords are important in the content to get ranked well:
  In early days when SEO was new in the industry, keywords in the content were of great importance but now things have changed after the launch of various Google algorithm updates.

  The main thing to focus on is on page optimization and also every other SEO aspect must be used in a proper manner. Keywords are important but it’s not necessary to stuff enough of these in your web pages.

• Better to have more web pages:
  Google prefers to have websites which are easy to find but that doesn’t mean your website must be overloaded with extra web pages. This is really a great myth that must not be followed always.

  It’s a myth that more pages means more rankings and so just avoid doing this, include web pages with rich content even if they are less in number and you are done.

Wind up

Hope these myths will now be clear to you and now you will be able to develop a myth free SEO strategy for your business. To get an amazing SEO Strategy developed, stay in touch with Softqube Technologies, well known SEO services provider in India.

There were times when sponsored stories were preferred most and slowly these started reducing their importance. Sponsored stories have faced many highs and lows and finally they got outdated on April 9 2014.

It’s similar to that of paid advertisements which have now less importance on Google, in the same way sponsored stories have lost their significance from Facebook. Before discussing why they were ended and how were they useful, let’s understand something about these sponsored stories.

What are Sponsored Stories?

Sponsored stories refer to social ads that tackle the influence of friends by showcasing their current interactions with the brands by means of advertisements. Such ads are known as “Promoted tweets” in twitter.

With the help of these Sponsored stories, Facebook used to make most use of its current viral characteristics such as shares, no. of likes and more and then this selling power was sold to advertisers. It’s like when people like your posts they will appear on news feed and this was slowly transformed into paid views. Companies used to pay to have the information displayed more frequently.

Difference between Facebook Sponsored Stories and Regular Ads

Sponsored stories are paid as similarly as normal Facebook Ads. However, the main difference is in the content that is displayed and in sponsored stories, one has the control over ads being displayed.

Elimination of Sponsored Stories

The elimination of sponsored stories was first announced in June 2014 stating that previously for more social engagement advertisers used to purchase sponsored stories along with ads and in future the social context will be added by default to the post with a view to increase performance and remove the additional part of creating sponsored stories.

Social context can bring more awareness and return on advertisements spent that wants to make easier for advertisements to get maximum awareness as well as return on the money spent. During 2013, certain changes were applied to Facebook ads such as removing some ad types which had the similar purpose of making advertisements look more consistent.

There’s an end to marketers publishing sponsored stories because those will no longer be purchased and advertisers were notified that sponsored stories will be now ended. This means that previously there was control on who visited the post on Facebook and if it appears on Facebook or not.

After sponsored stories demise, this will be visible on Activity Log, ads and friends settings can also be useful to see the social actions.

Availability of Advanced Targeting Options

After the end of social sponsored stories, new demographic options will be available which will have the categories relevant to user’s actions or previous social behaviour. This category is developed keeping in mind certain targeting segments which were previously known as interests.

Wind up

Now, no longer will anyone be able to make the use of sponsored stories and so it’s necessary to opt for other options. Hope this update will be useful to business people. Stay in touch with Softqube technologies, well known SEO Services provider to know more about such social site updates.