Category: Search Engine Optimization

If we look around us, what’s the most important thing that digital marketers look for is tracking the traffic via dark social cloud. With this , one can get qualitative as well as quantitative traffic. So, what dark social cloud is and how is it useful in Digital marketing.

Let’s learn something about it

Everywhere you will hear this word “Dark social cloud”. What does this “Dark Social” mean? It refers to the traffic derived from various untraceable sources like as links sent via emails, messages sent via mobile applications or we can say links sent via advertisements etc.

Traffic from social media sites is generally tracked easily while those from these platforms is difficult to track and the traffic tracked with dark social is known to be three times more than that from standard social media tools.

How is the traffic tracked?

Let’s suppose one of your friend’s has sent you a recommendation via email to see a link of any particular product or content that is useful to you. This is one to one referral. While in case of social media, you share the links with huge audience.

Here, in dark social the sender selects the recipients and then using dark social it understands the way people utilize the product, content when not in public. It is a completely new strategic way of utilizing social responses.

For instance, you receive any link from a friend for a new product that he/she has purchased. Instead of purchasing the product from that link, you just have a look and close it. So, next time there’s possibility that the product manufacturing company can retarget you and show you the ads so that you can buy one and now the company is also aware that you were recommended by a friend so it will also target your friend.

As a result, company has the chance to have two potential customers instead of one and this is the magic of “dark social”.

Challenges with Dark social

One of the main challenges while using dark social is how to find ways in order to track those privately sent links i.e. via emails, messages etc. Certain vendors have come with a solution of adding a traceable code to the URLs that will be copied and pasted in to emails, messages and other forms of private messaging.

Then the codes available in to these copied URLs will link back to the original place from they were copied. Certain people use share buttons or provide their own link shortening tools. Instant messengers are now thinking of any better ways to track t these links and this is one of the reasons Face book acquired Whatsapp.

A whatsapp share button is really providing more traffic and then as time passes , many more innovations will be seen in dark social clouds.

Wind Up

Dark social cloud is in its beginning stage and still many companies are getting good advantage of it from their respective markets. Its future will be very much bright and will provide a good quality market as compared to that provided by social media world.

For more information on this new concept of digital marketing, stay tuned with Softqube Technologies; a well known online marketing company India.

With the Google algorithm updates, Panda, Penguin, Pigeon and more, everyone seems to be in confusion as no one knows when Google launches new update and when the site will drop its ranking. Local Business owners are heading towards the next year of progress with lots of uncertainty and sudden shocks. So, it’s almost impossible to predict SEO weather.

Every single SEO pattern and trend can get transformed any time. So, let’s see some of the best practices that must be adopted in 2015 to improve the SEO strategy and stay aligned to the SEO world.

2015 SEO Predictions for Local Business

• More education & training for business owners: Those local business owners who keep taking advice from SEO experts will now learn some of the SEO things on their own. In the entire year of 2015, digital marketing will be at its peak and here you can learn what actually these SEO experts do?

  Owners will need to take education for digital marketing, SEO, SEM etc. This education will make business owners aware of exactly what experts are doing and if they are providing the “real” expert service or not.

  SEO strategy for medium and large scale businesses completely varies from that of SEO strategy for low business people.

• Reviews , social media will be equally important: Using other channels to promote your content will continue in 2015 as well. To get the traffic and conversions, social media sites like Face book, Twitter, LinkedIn, Internet Yellow Pages etc will be used.
  

  Local business owners will need to get engaged with the digital world and this must be the part of their digital marketing plan.

• Updates to Google Algorithms will continue: As before, this year as well the game to properly know the Google algorithm updates will continue. Stay prepared for more versions of Penguin and Panda. In order to remove spammers, Google will constantly come up with necessary tweaks and changes. Also, stay aware about Google’s tools such as local carousel.
• The strength of data and analytics will be known: The importance of data and analytics will be known by the business owners. With the use of Google Analytics, owners can easily know from where they are getting customers and maximum traffic.

  This helps business owners in making proper decisions for their digital marketing efforts. Further, the activities carried out by SEO experts can also be known by Google Analytics and this helps to ensure that sufficient return on investment is being generated.

• Mobile will be the center in 2015: The need of mobile friendly or we can responsive websites will increase and this year it will be mandatory for business owners to make responsive websites so that mobile visitors can also access the website on their device.

  Either this year or next year, mobile is surely going to take roll over desktop computers. Mobile optimization is being widely promoted by Google.

Wind Up

These predictions will definitely help business owners to be prepared and frame a perfect SEO strategy for 2015. These are just the predictions and not particular rules. However, they surely determine the way people search on internet. Resources like social media sites, directories will drive enough customers to your websites.

Making most of digital marketing will eventually help you to earn more money. So, in order to avail perfect online internet marketing services, speak to the experts at Softqube Technologies, one stop destination for every type of SEO services India.
 
 
 

Most of the companies accept the changes for this New Year as a challenge. So, that they want to represent their achievements, weaknesses and start making plans for the next year. If you are familiar with the digital marketing trends so you know very well that it is about tracking, monitoring and analyzing. It means in this New Year we are also going to start this procedure again and find ways to increase the sales of the business.

Now, here first of we will take a glance at digital marketing trends of 2014 and then we will discuss how they can be used for 2015 marketing strategy. Read this information carefully and enhance your knowledge in this stream.

What are the significant things of 2014 which is similar to 2015?

The digital marketing trends of 2014 offer the finest training area for this new year( 2015). The main thing in 2014 is that it gives unbelievable value to the companies in 2015. This is such great news for us and we can easily use trends of digital marketing in 2015 as well. So, don’t take stress when you want to use old trends in the New Year.

Get mobile friendly content in the industries

We know very well that the content which is mobile friendly is a huge aspect of digital marketing trends in the year of 2014. So, don’t forget this in any condition. In fact, some of the business men can’t accept this fact completely. A recent marketing report states that, approx 40% people sometimes or we can say never use mobile designs for doing emails, messages or anything else. And on the other hand, about 35-45% people manage their business via mobile phones.

This reflects that marketers are not completely aware of the significance of mobile friendly sites and as a result they ignore an important aspect of digital marketing i.e. creating mobile friendly sites. This avoids them to enhance their sales as they desired. Now, in 2015 you have to design or use such kind of website content which is mobile friendly. These days plenty of people are moving towards the smart phones and they frequently use these gadgets to access internet.

Again Target Your Advertisement for customers

Experts say Ad Retargeting was one of the important marketing trend during 2014 and similarly it is even more important for 2015. So, don’t forget it when you are using digital marketing trends. The procedure of retargeting is attracting customers back to the site via pay per click advertisements. This process is complete by taking help of custom tracking. With the help of this technology, you can boost the ads and response up to 350% which is very huge.

Honest and Effective Content writing

The content marketing works smoothly from the year 2014 to 2015 and give effective results. When you create effective content and start blog posting or social media posting so you can make the journey of the audience more smooth and informative. But, content marketing is a big challenge because competition is hard. As well as, it is not easy to build quality and effective content.

In Conclusion

Hope we have managed to provide the detailed information about digital marketing trends that were popular in 2014 and will still remain well known in 2015 as well. This will definitely help you to frame a perfect digital marketing strategy. If you need any assistance regarding the same, then be connected with Online Marketing Company India, Softqube Technologies.
 
 
 

So, now it’s time to say GoodBye 2014 and Welcome 2015. We are actually unaware what 2015 has in treasure for us in SEO field. This is really a surprise whether this coming year will be fruitful or again Google will launch sudden algorithm changes. Never knows what will happen? But, we can say that this 2014 was really a year of surprises if we think with an SEO centric mind.

Why are we saying this? You will know this easily from today’s blog post. Read on and discover what things 2014 has given to SEO and what has made this year a remarkable one?

2014 SEO Trends Round Up

During year 2014, we saw reduction in the authorship for Pigeon, one of the local search updates by Google. On the other hand, we saw spurt in the usage of general answer boxes as well as Google’s ability to recognize common language quickly and perfectly.

The confidence by Google is clearly revealed during automatic updates in industries like finance. This can be one of the most important developments in the entire history as it predicts many new possibilities based on how we search and find the results.

There were many factors that led to negative SEO which requires much focus on the area. This results in to more developments in the field. The main thing is the people who were the medium of communication between SEO community and search engines.

There is news that Matt Cutt has extended his leave till 2015. It’s a matter of doubt whether he’ll be back to Google or not and same with Bing, Duane Forrester is no longer present there.

Let’s take a look at all the 2014 SEO Trends in Detail

• Guest Blogging to be avoided as per Matt Cutts and using this SEO technique can lead to serious consequences.
• Rap Genius came back to Google after being penalized by Google for link schemes.
• New Google bot agent announced by Google for crawling mobile content.
• SERPs got redesigned for desktop users with big font size especially for title tags, changes in the ads display.
• Heartbleed Bug was announced and many security softwares were affected leading to serious privacy issues for anyone who is regular internet user.
• Panda 4.0 was launched; targeting those sites having very poor quality or duplicate content. Some of the well known websites were hit by manual search engine penalty; eBay was one of them to pay the penalty of around $200 million.
• A new update was released in July that was specifically used to identify local rankings. It was revealed that 60% of direct traffic was organic traffic.
• New SEO Ranking factors were released by Searchmetrics. This includes informative, high quality content, effective page structure etc. Websites having these features got more rankings while those using only keyword links and social links got less rankings.
• Organic CTR studies were launched to separate computer and mobile clicks, relevant and irrelevant keywords etc. Penguin was refreshed with a view to filter out unnatural links and web spam.
• Mobile Friendly Test tool was launched by Google in Google webmaster tools and a label of mobile search for search results derived while using Google on any mobile device.
• This was the year 2014 for SEO. Hope to see more new updates, sudden shocks and surprises from Google with a wish that Matt Cutts will be back to Google very soon.

In Conclusion

Algorithms updated by Google can definitely affect your website rankings. So, always stay updated with SEO trends and try to imply all or atleast some of them so as to avoid penalties. To stay regularly guided for proper utilization of SEO techniques, stay in touch with Softqube Technologies, Internet Marketing Service Provider India.
 
 
 

A HTML slide of digital publishing declares good news for those people that frequently use marketing tools. As we know, these tools charge money to use it. But, now you can use it without paying any cost. From now onwards, powerful digital marketing tools are present on the web for publishers at free of cost.

For communicating purpose, Slide HTML5 invents a suite that can give free tools of marketing. The main purpose of this suite is it can easily optimize the effect of marketing messages.Those people belong to the business field so they know very well about the main goal of it. If you are not aware of this goal, so we are here to brief you about the same:

Marketing Tools for Publishers

Digital marketing software is specially designed to optimize the communication which is held between the clients and customers. With the help of this software, we can communicate with any kind of business or consumers. But, as we know this software is not free for us and we have to pay for it.

Now, the chief of Slide HTML 5 says this new series of free software take all your stress and give happiness. Then, every business can present them in a smarter way. As well as, it gives the feeling of educated and informed instead of annoying buying the tools. Most of the people think that why creator take charge of this software. So, your wishes are completed and use free software and enhance the sales of your business.

When you see the online marketing tools so, the appearance is similar to the publishing platform. Also, working platform is also similar to the powerful digital platform. It gives permission to the online marketers that can easily make visual messages. After that, they can publish those messages quickly. Then, it circulates and examines the data and sees the traffic. Due to this procedure, you can increase your sales and fulfill your dreams.

Qualitative content : An effective way of Online Marketing

When you want to do online marketing, the main thing is the quality. It means you have to write quality content which has particular meaning and in a brief manner. Experts say that contents with less quality are usually meaningless. Users or readers avoid reading such content and this may lead to fall in your business reputation as well as customers may not take interest in your business.

With the help of free marketing software, online marketers can create and publish messages. These messages are not for traffic, but you will get real results in this real time. As well as, you can monitor the upcoming results easily. As we know, marketers and advertising companies depend on the quality content. So, it becomes a bigger challenge for larger brands. The reason behind that, they have huge budgets and create visual pieces so how can they manage and win this competition.

Take Away

The most beautiful thing in this Slide HTML 5’s software is that, you can easily create quality content without wasting your time. It means your work will be finish within your decided time. Know more about these new online marketing tools from one of the esteemed Online Marketing Solutions provider, Softqube Technologies.
 
 
 

Today, we are here to discuss few marketing methods of E-commerce along with the affiliation. There are various people who are unaware of these methods. So, we are here to discuss with you on this topic in a brief. With the help of this information, you can know how to develop a program which is affiliated for online shops. As well as, the ways to enhance the sales in terms of affiliate marketing.

Important points for enhancing sales

• Need of Software: You can easily increase your sales along with the affiliation in online shops. If you want an affiliate program to fulfill your needs so you require software for it. This software helps you to enhance the sales for your online store. The main purpose of this software is to handle the mode of payment. Another one is assigning sales to the correct affiliates or we can say associates.
• Need for Right Affiliates: As we know, to make a good business you will need right affiliates so that you can offer your services. Therefore, the demand of your product will be increased and you will be able to offer a nice shopping experience. Every business tries to offer their best services and products as well. The main thing is that you want knowledge and experience in this field. Then, the work of affiliate program is successfully executed.
• Developing a basic Affiliate Program: You can design a basic program of an affiliate program and insert all the necessary variables. These variables include cookies, fees, restrictions, Paid actions, promotional tools, valid result policy, and payment validation deadlines.
• Beware of Fraudsters: These days lots of fraud people are present on the web. So, be careful with such kind of people. We know very well that there are many high tech techniques in this world that can help fraud individuals. These online activities get continuously updated and help fraudsters to cheat people. As well as, they are very experienced in this field so you can’t able to identify them.

According to a common man’s thinking, you have to pay only affiliates per scale in this program which is successfully executed. We can say in practical terms, the risk comes to an end and your affiliates assume the risk if they want. After that, it is easy to control the cost of purchasing for each sale as well as clients. And you can also enhance your online visibility. Through this way, your sales will be increased without spending a single penny for this visibility.

How to develop an affiliate program?

If you really want to develop an affiliate program then first of all it is necessary to build an online network. It means you have to develop your own communication network of those people who are connected with online shops. As well as, you also require a management tool so that it helps to keep a record of clicks and customers.

Affiliate marketing services can be easily purchased from third parties. This option is useful when you have less knowledge about affiliate marketing and in case you don’t wish to take risk.

Wind Up

Keep your business ball rolling with the use of affordable Affiliate Marketing Services India offered by well known ecommerce development company, Softqube Technologies.

The affiliated marketing program is the most important task that needs to be prepared and functioned in the holiday season in order to generate the high traffic to the site.

Here are a few rules that are needed to be followed in respect to the affiliate program and give a happy time for the e-commerce portal.

Tips for Effective Affiliate Marketing Program

• Convey to the affiliate marketing service provider about the upcoming programs so that the required task for promotions, like preparing the content can be done on time. There is a tough competition and a number of brands available so, the best possibility is required to be done in order to promote.
• Always contact the affiliate one on whom one can relay as a confidential promotion with the specific programs such as free shipping and provides the specific codes for promotion.
  
• Make the affiliate aware and encourage them by making attractive banners and posting them so that the visitors know automatically where the special discounts, offers, managing the sales, provided the offer are done in the exact time with the end of season sale.
• Launching the exclusive bonuses, making the fun with the sales cutting out the exclusive deals to encourage the promotion and other offers of holiday with the affiliate.
• It is very important to launch the offers according to the competition and the running sale offer, a competitive and best offer is one which will be picked by the users and if the affiliate do not put the comparative offer then the user will not pick it up.
• Before making the affiliate appointed it is important to demonstrate whether the sufficient fund is available or not.The budget needs to be prepared during the holiday time, let the dealing effective.
• The e-commerce sites should provide quality and separate message that let the user keep aware as the buyer does not look for the day. A separate pop-up relating to the limit of days for the sale is an effective part.
• Let the affiliate made aware about the promotion of the product which is sold in large number as the best seller and the most demanding products of the year that heads on the top of the list of users.
• Making a continuous sale side by side, promoting the latest products is equally important specially to the products that are highly attractive and are most demanded by the users.
• An update of the website, shopping duration should not be updated at an unwanted time.
• Testing the shopping duration, tracking the affiliate making an update through a mobile so that an easy track could be done determining whether the task is done effectively or not.
• Offering free shipping and easy return.

Wind Up

Get the new year hit with the effective programs and make the user indulged in the shopping. To make most out of your affiliate marketing programs, get in touch with Softqube Technologies, an Affiliate Marketing Services Provider in India.
 
 
 

With every year ending we need to demonstrate whether the industry has a positive growth or not!! Here is the detail that is counted by the Google with respect to the SEO review for the year 2014.

January

The false or negative link building that resultant to a poor result to search. Expedia is the great example that is penalized for the negative building of links and has lost around 25% of its users by the Google. The other famed companies like Matt Cutts, Rap Genius has suffered.

Google has published a new Google-bot user agent that is known for the mobile content crawling.The robot.txt is updated and mobile optimization is done for the technical support.

February

Earlier in the year 2013, Google didn’t provide 100% true search results, but in February it made a positive keywords search result in 80% true.

March

With the effective change Webmasters started making an update on the search results. Earlier Google never made any update, but the SERP noted an increase in the Google’s index volatility.

The SERP is redesigned, for the desktop users like- making the hyperlinks not underlined, increase the font size of the meta title.

April

Making the privacy, from the millions of internet users, reveling of heart bleed blug and the different host security software’s.Resignation of the G+ head, a tough completion of G+ with the Facebook and Twitter.

May

An update of Panda 4 that lead the low quality content, affect the brands and sites such as ask.com. The penalty to the site like ebay with the effect of the panda 4 – 200 million dollars.

June

Removing the authorized SERP photos, that made an end to the program.Google has launched the eventin 2014, where the latest news and future vision relating to the company is declared and is designed with the compatibility to the Android or chrome.

July

Introducing of the pigeon, the algorithm update that leads to the changes in the ranking and making the strong tie up with the signals of the web ranking. The organic search traffic is best shown in Groupon that displayed 64% of traffic.

August

Encouraging people to use https instead of http so, that it may make a security of privacy. Google announced that HTTPs will have a high rank.

The content writer and the publisher have a strong boundation, so there is the authorization program. The negative SEO email and let the site rank down instead of paying the amount.

September

High quality content and the user signals give the biggest increase in affecting the ranking, linking of the keyword and social signs with the decrease in value.

October

The keywords with the branded and non-brandedauthorized mobileclick,refreshing the penguin, unnatural link building, SEO community headed top of the web search.

The Google web spam absence and extended speculations of a pending retirement.

November

A beginning of the new ranking experiment of the algorithm by the Google for the new mobile friendly sites.The mobile friendly search result lets the SEO, an important heading the entertainment and give a fruitful webmaster tool search result.

December

A new version of Panda with a better and effective result that provide quality content with the true link.

So, these were the few SEO updates for the year 2014. Let’s look ahead what SEO brings in with it during the new year.

Wind Up

We, at Softqube Technologies , a well known SEO Services India is ready with plans and strategies to face the new SEO updates in the year 2015. Join us today to know more about 2015 SEO strategies in accordance with the predictions.