Category: Social Media Marketing

Revamp Your Email Game with Visualforce Templates: Elevating Communication to the Next Level

Posted on by Hari Patel

Visualforce email templates are a powerful tool that allows users to create and send targeted, personalized emails. These templates are built using the Visualforce programming language, which provides advanced capabilities for manipulating data and creating dynamic content.

One of the key advantages of Visualforce email templates is their ability to perform complex operations on data which is sent to a recipient. This means that users can create highly customized emails that are tailored to each recipient’s needs, preferences, and behaviors. Whether you’re sending marketing emails, transactional notifications, or any other kind of message, Visualforce email templates let you to deliver the right message to the right person at the right time.

To create a Visualforce email template, developers and administrators can use the messaging: email template tag, which contains either a <messaging:htmlEmailBody> tag or a <messaging:plainTextEmailBody> tag. Unlike standard HTML email templates, Visualforce email templates do not allow the use of certain components, including <apex:detail>, <apex:pageBlock>, and all related pageBlock components, as well as all input components such as <apex:form>. Attempting to use these components in a Visualforce email template will result in an error message.

Creating Visualforce email templates

Creating Visualforce email templates is a straightforward process. Developers and administrators can follow the following steps:

  • Click New Template
  • Choose Visualforce and click Next
  • Select a folder to store the template
  • Check the Available for Use checkbox to make the template available
  • Name the template in Email Template Name
  • Change the Template’s Unique Name if necessary
  • Select a different character set from the Encoding dropdown list if desired
  • Enter a description for the template
  • Provide a subject line for your email template
  • From the dropdown list for recipient type, choose the appropriate recipient category.
  • Choose the object for the template to retrieve merge field data from the Related To Type dropdown list.
  • Click Save.
  • Navigate to the ‘View and Edit Email Templates in Salesforce Classic’ page and click ‘Edit Template’.
  • Please input the necessary markup text for your Visualforce email template.

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It is worth noting that a Visualforce email template cannot be used for mass email communication. Additionally, in order to reference the server-side copy of an image that is included in the template, the picture must be uploaded to the Documents tab.

To define the version of Visualforce and API associated with the email template, click on the ‘Version Settings’ option. Additionally, you can also specify the version of each managed package to be used with this email template. It’s recommended to use the default version to ensure compatibility with the latest version of Visualforce, API, and managed packages. However, if specific behavior requires an older version of Visualforce and API, you can choose to specify it accordingly.

In order to view the template details, click on ‘ Save’. And click on Quick Save to continue editing your template. It is crucial to ensure that the Visualforce markup is valid before saving the template.

Visualforce email templates have revolutionized email communication. By providing targeted and personalized messaging, Visualforce email templates have opened up new possibilities for businesses to connect with their clients. It is undoubtedly a powerful tool for developers and administrators to create stunning email content and take advantage of advanced operations on data sent to recipients.

We hope you found this blog resourceful and helpful to create efficient Visualforce templates that can enhance your email marketing strategies.

How To Build a Social Media App – Build Your Own Social Network Platform In 2022?

Posted on by Hari Patel

Table of Contents

Social Media Marketing (SMM) is the new trendsetter. Entrepreneurs claim to have observed a steep elevation in their business outreach and conversion rates with SMM.

Statistics suggest that 93% of entrepreneurs worldwide are using Social Media platforms for marketing their brands.

Where 90% of entrepreneurs claim to have improved their business exposure with social media platforms; 75% claim an increase in organic traffic.

However, how will you build your social networking platform? Let us have a better insight

How to build a Social Media App

To build your social media app, swear by this flowchart.

Define the Purpose:

You already have an amazing idea for building your social networking platform. However, what Next? How can you define the purpose of your app?

Firstly, you must identify into which category does your social media app fall? The below table can give you an insight into some of the most popular niches of social networking platforms.

Social media app niches Purpose Examples
Social Networks To connect with the audience by sharing views, opinions, and information. Twitter, Facebook, LinkedIn
Media sharing network To watch media graphics online (photos, videos, posts, stories) Instagram, YouTube, Snapchat
Discussion Forum To discuss and have debates Reddit, Digg, Quora
Content curation and bookmarking Share trending content & media as well as discover new ideas Pinterest, Flipboard
Economy networks Buy, Sell, find, share, and trade services/products Airbnb, TaskRabbit, Uber
Consumer review Check reviews for product/place/services/travel/destination/restaurants, etc. Yelp, TripAdvisor
Blogging & Publishing For discovering, publishing, commenting, and posting information online Tumblr, Medium, WordPress

Define the goal:

Now that you know the purpose of your app, ask yourself the following questions:

  • What do you expect from your social media app?
  • What is your target audience?
  • What is the USP of your brand/product/service
  • What are your key performance indicators?
  • How are you different from your competitors?
  • Are you willing to monetize the app and generate revenue?

For launching a successful social networking platform, it is very much important to have a better understanding of your target audience. You must thoroughly study the market, and keep a keen eye on your competitors.

Develop the Strategy:

To make a decent, yet aesthetically appealing app, you need to assemble a set of features and functionalities. You should develop an app that can efficiently Attract, Engage, Retain, and Convert the audience.

Some of the basic features & functionalities that you must consider integrating into your app are:

  • Enable like/comment/share functions to encourage user engagement
  • Customize newsfeed for posting regular updates with images, videos, graphics, and content.
  • For increasing user engagement, consider enabling push notifications.
  • Select the type of app you want; a private app targeting a specific user segment, or a public app free to use and open to all.
  • Facilitate linking the app with other platforms, for a wider reach.
  • Geolocation to enable tagging features as well as tracking the live location of active users.
  • An intact security system for keeping user information and identity safe.

Plan the workflow:

How to plan the workflow? Follow the below steps.

Step 1: Sketching:

Sketching gives a quick outline of the future app. It helps in accessing the future logic of the defined project, the number of screens, and the type of interactions between them. You can figure out weak areas and design issues even before designing the app.

Step 2: Wireframing:

Wireframing is a crucial stage in the app development process. It gives the developers a visual understanding of how your app will look, function, and interact. The skeletal structure displays a structured view of your app, expressing what the users will experience while using your app.

Step 3: Prototyping:

A prototype represents the working model of your future social media application. This is the phase for trial and error. Before initiating the development phase, you can edit, modify, or restructure your app, in this stage.

Step 4: Designing the App:

This is the final stage of the workflow. Here you must finalize the prototype, and convert the wireframe into app design. In this, you give body to the skeletal structure of your app.

App development and Quality Assurance:

To complete the software development lifecycle, it is crucial to building a strong back end, considering both iOS and Android platforms. For this, we need to set up servers, APIs, and databases, and pick suitable storage solutions.

Verify the code with a series of manual and automated testing. Your testing team must rule out bugs so that there is no scope for error during deployment.

The Quality Assurance team must verify that the product adheres to all user guidelines, meets all technical requirements, and adheres to all security standards. Also, everything lies within the criteria of the defined project.

Publishing and Marketing:

Your idea has manifested and taken a form. Your social media app is ready to publish. Now it’s time to announce your presence. Here you can take the help of existing social media platforms. You can make announcements with promotional materials like images, videos, descriptive texts, etc. Marketing is the most important stage, as it decides user conversion rate. Try not to spend all your energy on app development, conserve a part of it for Marketing your app.

App analyses and Maintenance:

Analyze the response of active users, gauge engagement rates, measure conversion rates, monitor bounce rates, and track usage patterns. Analyzing the app gives you an idea to take future steps for providing the best UI and UX.

App maintenance is vital to ensure the proper functioning of your app on all platforms. Periodical audits, security checks, and regular updates keep your app functioning efficiently.

How Much Does It Cost to Develop a Social Media app?

The development cost of your social media app depends on its complexity level.

Simple App:

A simple social media application is integrated with basic features and functionalities. It requires simple UI components, simple filters, map makers, and a feed list. There is no need to integrate APIs, third-party functionalities, or back-end infrastructure.

Developing a simple social media app takes less than 500 hours. Its budget can range from USD 15.000 to 30,000. This is the lowest price range. Spending less than this can make the app useless.

Moderately complex app:

An app with a moderate complexity level requires a customized UI component, real-time chat functionality, API integration, responsive adaptation, as well as a simple backend server.

Developing a moderate complexity social media app takes 1000 to 3000 hours. Its budget pricing starts at USD 30,000.

Highly complex social media app:

The highly complex app is fully featured with advanced functionalities like custom animation, audio/video processing, real-time synchronization, complex backends, integration with third-party services, and much more.

Developing a highly complex app takes 18 to 20 months. Its cost starts from USD 80,000.

This is only an estimate for developing social media apps. Consider adding expenses for outsourcing if you are to hire an offshore development team.

Also, consider the cost of distribution & marketing, support & maintenance as well as App shutdown (in an emergency).

How to make money from social media apps?

You have your social media app published and running fully fledged. How will you make money from it? Here are the ways to monetize your social media app

Advertisements:

It is the best way to earn money from your app. Facebook, YouTube, and many popular social media platforms use this to make money. How? While streaming on YouTube you have to watch the chain of 2/3 of short-lived ads, after which the feature video starts playing. You can show relevant ads (posts or videos) to your users and make money.

Paid Subscriptions:

You can offer your users some high-quality & high-value content/ services like exclusive education courses, expert consultations, detailed reports, exposure to job opportunities or anything that suits your business brand. For this, you can leverage subscriptions, for an exchange of your services. However, make sure that your offerings are high quality and worth payable.

Sponsored Content:

Once you have built your community and have an audience showing interest in your content, you can try publishing sponsored content from other businesses on your app. This is a safe way of making money through your app. Make sure that the context of sponsored content is relevant to the theme of your app.

Sell your brand’s product/services:

Now that you have your social networking platform, you can sell your products/services on your terms, without any limitations or restrictions. Either sell directly through product links or integrate an online store (like Shopify) in your app. This makes it easier for the audience to make purchases.

Venture capitalists:

Some of the most popular social media apps like (Twitter, Facebook, etc.) earn a lot of money in venture capital. So, they tend to monetize or sell social media apps for making profits.

In-app Purchases

Allow your audience to access quality products or exclusive services within the app, with in-app purchases. Give your audience a chance for unlocking products or deals in exchange for direct payments through mobile apps.

Events & Activities:

Promote events and activities on your social media app, that match the interest of your audience. This is an easy way to make money.

Why you must consider building your social networking platform in 2022?

Still, have doubts about building your social networking platform? Here are some convincing reasons.

Connect better with your audience

Your social media app can increase your reach to the relevant audience segment, making the interactions easier and smoother as compared to existing social media apps.

Increase engagement rate:

Social media apps depend on algorithms to decide which content to display and which not. Constantly battling in such a competitive ecosystem can be a bit overwhelming. With your social network, you can easily reach your audience, without falling into the trap of complex algorithms.

Build your community:

With your own social media network, you can build your community and attract an audience organically. You have the freedom to approach the audience on your terms, access valuable information, and drive interactions accordingly.

Share your ideas and creativity:

Twitter has character limits (to upload content), and Instagram has size limits (to upload graphics). Social media platforms have their limitations. With your social networking platform, you can share your content, ideas, and creativity, without any limitations or restrictions.

Monetize your service/product/brand better:

Business accounts on social platforms are gaining traction, with the increasing appetite of audiences for e-commerce and online shopping. Your social networking platform can directly connect you to the customer segment genuinely interested in your brand and willing to spend. Your networking platform can generate organic traffic with increased conversion rates.

A distraction-free space:

300 million photos are uploaded every day on Facebook; 95 million photos & videos are uploaded every day on Instagram; Twitter generates 456,000 tweets every minute. Your creativity might get overshadowed in the storm of social media distractions. Having your custom social media platform helps you to engage your audience without any distractions. Thereby giving you free space to display your creativity.

To conclude,

The evolution in the IT sector has brought forward growth opportunities in the social media and networking sector.

The number of social media users crossed 4.5 billion in 2022. This accounts for 56% of active social media users i.e., half of the global population.

With half of the population inclined towards its usage, Social Media Networking Platforms are rapidly developing as multi-use platforms: Connect, interact, like/comment/share, and discover. There is a rising trend in e-commerce, online shopping, online meet-ups, and ordering online food.

Social networking platforms are opening new avenues for growth opportunities. Softqube Technologies can help you build your social media app, and skyrocket the growth of your business. What are you waiting for? Connect with us today!

Inside the Metaverse, Architects view the opportunity in the Virtual World

Posted on by Hari Patel

Table of Contents

Let us all admit that we are curious about the Metaverse and the future it offers for pursuing the buzz created after Mark Zuckerberg publicized it in October’21. But did you think about how the Metaverse’s distinct aspects are penetrating the field of design and architecture? Metaverse is a virtual online world that integrates 3D holographic avatars, virtual reality, augmented reality, and other types of communications. The users in the Metaverse stay in the digital realm and engage with each other using virtual reality technologies and avatars. This technology enables people to live in the parallel liver while adopting unique digitalized avatars.

Everything you need to know regarding Metaverse Architecture

The digital economy is at its peak

The world economy is substantially transitioning from the physical world to the virtual one. Since the world epidemic, the merger of both the worlds has significantly grown. Various real retail shops have shut while fashion labels like Balenciaga have planned to display their present collection through a video game. Commercial property owners are under pressure because tenants reduce or quit their operations, and video conferencing such as Zoom has been growing in popularity. The total working environment has changed because of the pandemic, be it the operation of the organizations or e-commerce. All is changed. In the crypto, fashion, and gaming industry Metaverse has been laying its stepping stones. Post this, in the architecture world, Metaverse is trying to make its mark.

Metaverse architects serve as a support system between both the real and digital worlds

Architects have been responsible for designing theaters, malls, buildings, etc., for centuries. The team understands the details of the projects that they are working on. With their combined efforts, fruitful results are delivered to the end-users. You may be wondering, in the Metaverse, how this coordination is possible. With digital twins in the Architectural Engineering and Construction (AEC) industry, architects can act as the bridge between both worlds. With the use of simulations in the “test drive” of unassembled buildings, architects can create virtual copies of the events of the real world.

We cannot deny that architects significantly contribute to the fulfillment of the imaginative projects of the Metaverse. In the Metaverse, people need places, so designers and architects are required to create or enhance these spaces. However, we consider architects will probably change with this new world’s expansion. In the Metaverse, architects must integrate professional knowledge in various fields, including game design, character design, content design, and user interface, and also need to prepare the 3D modeling. A digital twin imitates the building, which narrates a story using data from the linked sensors all over its life cycle.

A comprehensive range of programmers and game designers might become architectural design teams. In the process of this innovative age of architectural design, more people will be participating in the process. Additionally, architectural education will require teaching a combination of 3D technology and digital media to the new phase of architects. This will shift outside the history of materials, construction techniques, and architecture. Moreover, the Metaverse may be an innovative frontier in architectural conservation. Metaverse can act as a platform whereby we preserve buildings inside the digital reality for future generations. With apps such as photogrammetry and point clouds, it is quite possible to hold digital clones and scan data in the Metaverse. You must use your creative ability to build experiences and interactions in the virtual world.

What is the importance of social responsibility in this virtual world?

Architects are excellent listeners as well as speakers. They start by carefully listening to understand what our communities and customers want. Not only do they try to satisfy the customers, but they also lay a huge emphasis on the social impact their work creates in serving the total community better. We find the architects where the culture emerges as well as expresses itself. It focuses on holding a unique cultural backdrop before the conceptual design, which includes lifestyles, location memories, and languages. On the Metaverse, there do not exist any geographical restrictions. The users of the metaverse world come from diverse cultural and social backgrounds. In this way, one can develop vernacular metaverses having variable cultures.

Metamodernism architecture

The architecture of Metamodernism is an architectural movement and philosophy built on state-of-the-art technology of virtual architectural design in various metaverses. The architecture of Metamodernism is, most importantly, an architectural trend. It is a movement that is devoted to distributing their expressions all over many metaverses with particular intriguing ties to the Decentraland, like holding a PolkaWorld event. Yen and Charlie Sun are the architects who are at the forefront of the movement of Architecture. The founder of the Meta Live Studio, Charlie Sun, has been a designer and an architect for 10 years. Yen is another metaverse architect who started her journey in the year 2019. She has been working for famous artists such as The Shanghai Gallery and ArtGee.

Meta city

With the increasing structures, events, and users, the team is pretty confident regarding the future of Decentraland. As urban planners and experienced architects, they have made a simulation of the metropolis of Metaverse for the upcoming few years.

Metarchitect Studio

The studio of the metaverse architecture uses the idea of a floating digital unit Genesis voxel that develops innovative architecture on the go. This is a representation of the Metaverse spirits, a manifesto for Metarchitects, and a gallery of the language of the Metaverse architecture where you can explore the different architectural forms of the Metaverse.

Vault Hill Office

A Vault Hill Office is the Metaverse inside a Metaverse. You can think of it as the experimental hub for the Decentraland metaverse. This idea aims at combining real-life design with the function by combining the real-life design with the function with the incorporation of conventional architecture design into the Metaverse. This consists of three levels. At first, we have a public atrium. Next, there is a private space, and last, is the rooftop having a mesmerizing view of the surroundings.

The fever of NFT and the Design Profession’s future

If you were offered a virtual reality building, would you purchase that? Nothing can be entered into the real world but a video or a picture you may see. Basically, this is what is backed when architecture enters the realm of NFTs (Non-Fungible Tokens) that have now taken over the world.

Since 2013, NFTs have been around, but suddenly their popularity has skyrocketed or captured the mainstream media’s attention. Because of the disruption, novelty, and excitement over digital transactions, the bidders are interested in possessing a piece of virtual uniqueness. NFTs have been designed to deliver you something unique, the ownership of the work that is valued at a cost that you are paying for it through blockchain. It has been viewed as the upcoming step in collecting fine art and an innovative frontier in terms of what we consider art, how we present it, and how we value it.

A digital file might be copied the number of times you wish, but there is always one unique. It is very similar to how Mona Lisa is represented at the Louvre, the sole picture that has been globally copied. The success of NFTs has been because of technological advancements that have created an environment where goods can be acquired. To construct a digital replica of the real world is similar to founding an alternative universe for the architects- an unexplored area of possibilities having no limits. In the Metaverse, the great unfathomed requirement for material can surge in the field of digital architecture for developing virtual venues like museums, conference rooms, stadiums, or even a total city.

The Metaverse’s Designers

A vital question that comes to mind is whether the virtual world is similar to the physical one. The good design of today is aesthetically pleasing to one’s eye, simple to use, intuitive, and, it is an absolutely immersive experience. Individual involvement while pursuing an objective in the Metaverse might be very vital than the speed by which it reaches its objectives in the real world. It is quite desirable to visit the marketplace instead of accessing the online markets. You can buy anything anytime, or a person might wish to visit friends instead of meeting them via Zoom sessions. Anyone having a wild and creative imagination can readily view the Metaverse’s creation. But as the designers of the real world, what do the real world’s architects bring to the table?

Socio-cultural integration

Though there are no physical limits in the world of the Metaverse, some sociological problems might persist. In the virtual world, to shape a healthy society, designers have to understand in the actual world how societies run, and their understanding of the cultural and social issues is unparalleled. As a result, the architect’s job is to guarantee that the Metaverse is a vernacular and inclusive environment.

Psychology and Environment

We all are aware of the truth that our surroundings influence our emotions. Spaces can make us feel energized, depressed, sad, and joyful, and an excellent design is known to have purpose and emotion. The Metaverse will require designers who have a better understanding of this which is impossible without the architects. The architects are quite curious as well as understanding listeners. They comprehend community desires and needs and human psychology, then apply this knowledge to a constructed environment.

The Metaverse vs. Existing architecture

There are differences between authentic architecture and a metaverse. The most prominent difference is the features of the space itself. Whether you interact with a space or not, it does exist in the natural environment. However, in a virtual environment, every place has a story or a reason. Additionally, no real-life restrictions or rules like physical laws, climatic issues, structural stability, or gravity will bring something to the metauniverse. So, the architects have the freedom to overcome the prevailing conditions and create authentic pieces of art and exceptional environments.

On the other hand, in the metaverse architecture, not every five senses are included. Thus, the atmosphere is delivered with limited resources, and audio and visual effects are emphasized more. In the prevailing architecture, before the constructions, visualizations are developed for delivering the details and atmosphere of the space to the audience. The whole environment is built in the Metaverse with a similar amount of effort and time spent solely on visualization.

Companies designing in the virtual world

Architects from Decentraland

The blockchain of the virtual reality world is referred to as Decentraland Architects, which was founded in March 2021. The customers provide architecture and 3D design to develop and build professional virtual real estate. The users can use Mana, the in-game cryptocurrency, to purchase plots of land and parcels and spend their time in an immersive environment.

ILLUSORR

A design-oriented metaverse that merges the virtual and physical worlds to develop original experiences and environments is referred to as ILLUSORR. It focuses on redefining the virtual reality business once fragmented as an all-in-one platform that delivers individuals, creatives, and corporations with a totally immersive metaverse experience.

Architect Zaha Hadid

Recently, Zaha Hadid architects have collaborated with PUBG to create a virtual environment whereby worldwide players can experience an interactive environment. This is a realm where around 100 individuals in a technically and aesthetically rich battleground defeat other players.

Wrapping up

After considering everything, we view our future home metaverse as mostly determined by how efficiently the places have been constructed. As a result of which, architects will be at the frontline of Metaverse by providing highly desired three-dimensional attributes to millions of users. In spite of being computerized, the buildings of the Metaverse have been designed with a similar inspiration as conventional architecture. As the architectural environment and world evolve around us, more architects and designers will pursue possibilities in building digital assets and virtual landscapes with the same forethought, vision, and passion that we view in the designs surrounding us on the planet.

Softqube Technologies Pvt Ltd Recognized as one of the Best IT Services Companies by Clutch

Posted on by Nitin Suvagiya

Softqube Technologies Pvt Ltd is very excited to share that we have been recently named as one of the best IT and Software solutions & services companies in India. We are happy to share this amazing achievement with all of you!

clutchs-2022-research-list

We are excited to be featured on Clutch’s 2022 research list of incredible B2B companies in India. This is such a huge milestone for our company! We couldn’t have asked for a better way to start 2022.

For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Our team would like to extend its appreciation to Clutch and their team for making this award possible. We would also like to thank our clients for choosing us as their IT partner. Your business has played a major role in our success. Without the support and confidence of our customers, this feet would not have been possible. . To that, we want to say thank you from the bottom of our hearts.

On officially receiving this award, here’s what our CEO Nitin Suvagia has to say:

“More than the award, this recognition means a lot to our team at Softqube. This award is another success milestone in the journey of our company. We would like to thank our customers and team mates for their valuable contribution. We further resolve and commit ourselves, more than ever, to work in the direction of empowering our customers with the right technology tool to support their businesses. ” – By NITIN SUVAGIYA

Trending Social Media Apps for Android and iOS Platform

Posted on by Hari Patel

Being social and interactive is both a fortune and destiny for people. Attracting individuals is likewise a fundamental key to endurance. In current events, the methods of making companions and associating with individuals, nonetheless, have changed and incorporate online arrangements like social media apps.

Individuals are inalienably attracted to being socially dynamic over the web. Fortunately, we have rich alternatives for social media and networking on the web using various social media apps.

Social media platforms are the place companionship and relationship thrive and become genuine without seeing individuals in tissue. In case, we look at sensible numbers uncovered by Statista, about 2B clients depended via social networking media applications.

Cell phones have enormously added to this development. Considering this pattern, we have gathered a list of best social media apps that offer an energizing social media experience to clients. Look at the whole list here:

Telegram:

Despite the fact that this application is like other social media apps, it is regularly known for its high security features. Inside a brief time frame period, this has gotten one of the greatest social media communication sites around the world, principally focused around speed and security.

Features:

  1. Heavily encrypted & self-destructive messaging
  2. Cloud-based
  3. Faster than many other application
  4. Totally free without any advertisements
  5. No restrictions to the media/talk that is send
  6. Arrange packages with very nearly 2 lakh client

YouTube:

The most broadly utilized video sharing platform where clients around the world go through a billion hours daily viewing the most loved or inclining videos. It’s the second greatest social media apps website and is otherwise called the second biggest search engine soon after Google.

In case you are somebody who might want to be acclaimed or might want to advance, at that point begin by making your own YouTube channel. Where you can transfer videos and your endorsers can see, similar to, remark or offer.

Features:

  1. Simpler access to membership takes care of
  2. Video management in a hurry
  3. Better live streams
  4. Big screen interface with dark mode
  5. Presently there’s YouTube TV for live real time direct communicates of NBC, FOX and 40+ channel

Facebook:

From its long periods of commencement, Facebook has made some amazing progress to make individuals’ life significantly more fascinating and energizing. With Facebook being your virtual social buddy, you can transfer photographs, share your ideas and funny stories, comment and even talk with your companions. You can make your own page and make fans in that spot on this platform.

You can likewise regard it as first-source content revelation mode for day by day readers by joining the pages of famous influencers. It is the best platform to make certain features of your own life known to individuals who tail you. It additionally offers an incredible marking medium where individuals attract and communicate deeply with others.

Features:

  1. Customize your news feed
  2. Limit individuals from seeing posts
  3. Offer photographs, see live videos, videos, message, call, and so on.
  4. Discover communities
  5. Mess around with Facebook companions
  6. Facebook serves to be a marketplace

Instagram:

After Facebook, if there is some other social media communication application that made sensation, it is Instagram. Instagram was thought to have an interesting influence because of its capacity to permit clients to share photographs and videos. Clients savoured catching and sharing on the application the best and most significant snapshots of their life.

Instagram lets you take a snap with your telephone’s camera and transform it into a masterpiece utilizing its different channels that you can apply. You can even post them on other famous media like Facebook and Twitter and use it as your investable advertising platform.

Features:

  1. We should you post photographs and videos
  2. Readers takes care of posted by different clients
  3. Go live out in the open or with your fan groups
  4. Message independently
  5. Clients can likewise edit pictures, label area with this application
  6. You can include Hashtags, Filters, and so on.

WhatsApp:

WhatsApp, after winning a tremendous achievement around the world, was procured by the sublime Facebook in 2014, yet it despite everything figures out how to exist as a free moment visit and message sharing mobile application. In spite of the fact that it was advanced in the digital world very later than Facebook.

WhatsApp has staggeringly caught the interests of a huge number of individuals particularly because of the way that by then there was no talk application that straightforwardly associated with local contact list of client’s devices.

The application can permit you to convey and share immediately with people and groups. WhatsApp is as yet developing, including substantially more advanced includes once in a while.

Features:

  1. How about we message, call, send videos, reports, and voice messages
  2. Clients can appreciate group talks
  3. Can share your locality, trade contacts,
  4. Set custom backdrops and notifications and so on.
  5. Comprises of a rich assortment of expressive sticker.

Viber:

Like other applications, Viber is additionally a social messaging application which permits clients to send messages, sounds, videos, call share GIFs, stickers and considerably more. Other than simply social messaging, this application lets you advertise your business also. Here, you can purchase advertisements and advance stickers, attract clients in your site and even advertise items in the shopping class.

Features:

  1. Empower notices
  2. Simple transaction between talks
  3. More protection choice with covering up observed and online status
  4. Can Doodle on any photograph
  5. Empowers battery-saving features with the dark mode
  6. Clients can start packages call with up to 5 individuals

Twitter:

Twitter has additionally online socials and spearheaded the manner in which message is conveyed on social platforms and re-imagined it as a ‘tweet’, a short instant message containing close to max 140 characters.

Clients utilized Twitter to make a veritable profile, post their appearances, news, updates or offer content with the world.

At Twitter, organizations and advertisers can run their business and promote their services for elevated client commitment utilizing key terms in type of hashtags. The application additionally empowers you to shop legitimately through tweets without visiting the store.

Features:

  1. Watch live social videos
  2. See all sides of a story occurring in any piece of the world first in Twitter
  3. Clients can like photographs, GIFs and videos
  4. Visit secretly with companions and supporters
  5. Make a community
  6. Get proposals on compelling individuals

Hangouts:

Hangouts is the Google talk application you can use on numerous gadgets to keep in contact with loved ones. It fills in as an augmentation for most programs, an application for iOS and Android, just as a completely fledged program for Windows. You can have free video calls with up to ten contacts, take an interest in visit groups, and send messages to individuals regardless of whether they’re offline.

Google Hangouts is a basic choice for staying aware of individuals matched up to your record. At the point when you open another message, it shows a list of everybody accessible for a fast visit. In caseyou locate some extra time, there’s a symbol you can tap to change to a free Google call. This uses your camera to share live feeds for up to ten individuals simultaneously.

Features:

  1. Texting
  2. Voice Calls
  3. HD Video Calls
  4. HD Group Conferencing
  5. Auto Screen Focus
  6. Similarity with various registering gadgets
  7. Worked in screen sharing
  8. Home base on Air
  9. Combination with other Google applications
  10. Custom Control for Admins

Snapchat:

Life gets more fun and energetic when you live at the time. Here’s one of the most well-known social media apps, Snapchat which gives teenagers the most ideal approach to connect socially while at the same time giving them great looks.

Along with this, simply allowing you to associate and follow companions, this application offers much all the more energizing features which incorporate news, games, tests, photograph and video-editing instruments and so on. By and large the application involves a carefree plan with photograph channels that utilizes rainbows and bloom crowns impacts

Features:

  1. An application to send snaps in second
  2. Can add channels to your photos or video
  3. Visit utilizing the live informing feature
  4. Follow companions and watch their accounts
  5. Offer your area and even observe where your companions are hanging out
  6. Become more acquainted with all breaking news, watch unique shows and even network stories

WeChat:

From the start, this developed as a messaging application simply like WhatsApp and later on developed into an across management platform where you can message, call and even does internet shopping; bring in cash moves, online payments, book tickets, taxi and so on.

Features:

  1. Give voice, video call
  2. Allows mobile exchanges
  3. We should you make m-trade stores for brands
  4. Accompanies a standard QR code reader
  5. Offers games inside the application
  6. Permits smaller than normal blog and posting considerations
  7. Empowers geo-area feature

Tumblr:

The most generally utilized social media communication and smaller scale blogging webpage for sharing content, pictures, sounds, videos, links, and that’s just the beginning. From workmanship, style, food to creature photographs, individuals post a wide scope of things inside Tumblr.

Features:

  1. Comprise of 250 excellent content blocks
  2. Post photographs, text, videos, live videos, audio,GIFs
  3. Help make your own GIFs with stickers and text
  4. Gives social media mix

Skype:

Skype understands that video is basic to keeping up close to home associations with the individuals who matter most to you – regardless of whether they’re down the road or on another mainland. See the essences of those you love, getting a charge out of unconstrained parties with companions from any gadget, all with bunch video visit.

Group video visit makes it simple for up to 50 individuals to meet and team up at the same time. With group screen sharing, you can introduce PowerPoint slides, video chronicles and more to your whole group. Far off colleagues can work all the more effectively and significant distance learning is made feasible for students everywhere throughout the world. Appointing ventures and talking about due dates are quicker and more profitable with discussions through Skype’s group video calling.

Features:

  1. Texting and chat history
  2. Emojis and organizing
  3. Calls among Skype and landline/cell phone numbers
  4. Membership calling plans
  5. Skype To Go numbers
  6. Emergency numbers
  7. Skype Premium
  8. Voice message
  9. Video calling and screen sharing
  10. SMS text
  11. Remote hotspot
  12. Application features

The list above has a great scope of impeccable and broadly utilized online networking applications. Covering numerous parts of life, these social media marketing not just permit you to mingle online serenely.

However, some of them likewise go past the typical to offer you a platform for innovatively sharing thoughts and articulations to a network of your desire. Ideally, an app development company India will keep on astounding you in coming a very long time with more captivating components.

Here is How COVID-19 Transformed Online Social Media Communication

Posted on by Anita Mudaliyar

We can’t help remembering the situation before COVID-19 hit the headlines. After forwarding the data dealing with the most effective times to post on social media Communication, remotely working is commenced. Organizations and individuals alike quickly changed their approach. They wished to help alleviate the virus. Suddenly, daily work practices changed with more and more shopping online. Now it became the turn of social media to bask in the limelight.

Amidst sweeping changes, we surveyed over 20,000 clients to check the altered user of social media resources! You should be using the data to rethink approaches in the light of audience preferences across a few months. What happened that altered life forever is the global pandemic called COVID-19!

How did communication get across during the corona nightmare?

Ample Sprout resources inform social media administrators and teams to respond to the pandemic and post updates.

Referring to the earlier analysis of ideal times to post in social media during the present year, consider Sprout’s Optimal Send Times. The collection of data regarding the best times is similar at an individual level too. Avoid guessing regarding posting content and the ideal times with a free 30-day trial of Sprout Social. Read further to be informed of how COVID-19 has altered social media Communication interactions:

  • Updates to Facebook times to post
  • Updates to Instagram times to post
  • Updates to Twitter times to post
  • Updates to LinkedIn times to post
  • Changes in social media message volume

How COVID-19 brought changes to the best social media posting times

We compiled the data that constitutes the annual review of the best posting times. Look at the most recent data that covers the middle of April 2020. By considering the larger picture, it is obvious that the best times to post have indeed changed. It is in response to more work and life activities going online. The network-wise analysis will make it quite clear. By citing some network cases, the best times have changed a lot within a few weeks, compared to the changes across 2019 and early 2020.

Social Media

Disclaimer: A variety of industries, locations and plan types constitute the users of the Sprout Social data collection. Central Time Zone (CST) enabled all the time frames. By the number of engagements is meant the brand’s total engagements in a particular channel within that hourly time frame.

Updated Facebook best posting times

Earlier trends indicated that Wednesday showed heightened activity on Facebook. Further, on Wednesday, the period between 11 A.M., and 1–2 P.M. attracted the maximum engagement. The new emerging trends show that every weekday experienced hectic activity throughout the day. Present-day data indicate that 10–11 A.M. on Monday, Wednesday and Friday are the best times to post on Facebook. Compared to other times during the day, each day shows heightened activity at 11 A.M.

Much less intense activity is witnessed on weekdays after 5 P.M. and during weekends. The rational reason is that remote workers face several home and family pressures during that time after work. After the traditional working hours end, family interests demand attention.

facebook

Updated Instagram best posting times

The Instagram changes appear similar to Facebook with longer stretches of activity. The most preferred times these days during the very busy week for Instagram posts is 11 A.M. on Monday, Tuesday and Friday. Additionally, 2 P.M. on Tuesday is also equally favoured.;

What was the situation earlier? The top engagement times used to be 11 A.M. on Wednesday and 10 A.M.–1 A.M. on Friday.

Further changes are discerned now on Instagram in comparison to the past year. The regular activity took place previously in the early mornings and late evenings. The working hours of the day show regular activity now with a powerful slackening witnessed after 6 P.M. In fact; weekends have become busy times on Instagram now. Even on Sunday, when minimum posting activity was seen previously, 9 A.M. to 5 P.M. shows increased regular activity.

When are the best times to post on Twitter?

When it comes to Twitter, activity times before and after COVID-19 show a certain regularity, the probable reason is that the primary utility of the social media platform is a rapid glance at the emerging news. Information concerning the public related to lockdowns and quarantines according to the area was displayed.

When are the best times to post on LinkedIn?

LinkedIn shows basically similar activity timings before and after COVID-19. That makes a lot of sense since the social media platform is connected to professionals. Some shifts in time are witnessed like Twitter. Earlier, busy times were Wednesdays, Thursdays and Fridays. Wednesday: 8–10 A.M. Thursday: 9 A.M. as well as 1–2 P.M. Friday: 9 A.M. 

The new best times for LinkedIn have shifted to Wednesday 3 P.M., Thursday 9–10 A.M. and Friday 11–12 A.M.

However, starting and ending regular weekday timings are later in LinkedIn now than previously. Engagements commence at 8 A.M. instead of the 7 A.M. before and end at 4 P.M. rather than the 3 P.M. earlier. Causes? Probably, remote work patterns have altered, including reduced internet browsing during and after travel times. 

linkedin

How social media messaging volumes changed

By living through a new reality now amidst the pandemic, a researched attempt was made to find changes. Comparing metrics related to message dimensions would reveal the extent of change if any. The first quarter of 2020 is contrasted with the April 2020 first fortnight in terms of messages sent and received. By reviewing such dimensions across networks and industries, the audience attention was deciphered.

Changes in brand behaviour

In terms of averages applied to networks and industries, numerically speaking, the posts each day remained similar across Q1 and April 2020. Numbers of posts decreased only by about 0.2 posts each day.

Concerning a few industries, the sent message numbers increased during this period. Increases were seen in healthcare, media and amusement industries. The reasons are easy to understand. Everybody wanted to be informed of the latest news about the pandemic. In the days of social distancing, seeking inspiration and entertainment became the most common pursuits.

Conversely, certain industries like travel and sports witnessed immensely reduced numbers of posts. These industries had witnessed the suspension of regular routines because of the pandemic, leading to huge losses. Sending messages is also decreased in education, retail and consumer goods sectors, though not by very much.

Studying the outgoing message numbers according to networks, they marginally reduced across industries, considering averages:

  • In Facebook, sent messages reduced by 1.8 posts each day.
  • In Instagram, sent messages decreased by 1.9 posts a day.
  • For Twitter, the outgoing messages declined by 2.3 posts every day.

Brands have to adjust their content strategies according to the changes. Consistently re-evaluating policies and programs enables them to serve social media communities well. Across March and April 2020, members showed differences in their approaches and dealings with social media.

Social Media

Member interaction with social media brands amidst COVID-19?

Similar to the study of the best times for social media Communication interactions, we found changes in the ways members interacted with the brands in April 2020, compared to Q1 2020. The changes were rather extensive.

Incoming engagements witnessed a rapid increase on an average of 44 each day, and that phenomenon applies to every network. By considering the number of posts, the growth numbered 7.3 engagements per post per day.

Regarding tendencies, many examples matched the process indicated regarding posting volumes related to industries. Along with consumer goods, healthcare, media and entertainment witnessed massive increases in engagements each day. No doubt, these sectors occupied the thoughts of many as lifestyles changed dramatically and quickly. When you consider declining industries like sports and retail selling, legal and non-profit industries, it was the result of changed conditions. As the numbers and volumes of posts declined, so did engagements.

Engagements may be increasing, but incoming messages to brands reduced significantly. On average, spread over every network, the decrease amounted to 19 messages each day. While comparing the first fortnight of April 2020 with Q1 2020, not a single industry showed an increase in incoming messages. Retail, sports and non-profits experienced a significant decline.

Studied network-wise, Facebook and Twitter show such a trend:

  • Facebook comments reduced by 5.6 each day.
  • Facebook PMs dwindled by 2.1 every day.
  • Twitter @ messages declined by 16 each day.
  • Twitter retweets diminished by 20.8 every day.

By comparing the decline further between industries, Twitter interactions show a drop in every industry. Facebook shows the decline in every sector except healthcare, media and entertainment. In Facebook PMs, the media and entertainment industry witnessed an increase in messages.

Regarding the only case of increased incoming messages, Instagram showed an average increase of 6.4 comments per day. Considering the Instagram volume of comments, consumer goods and media along with entertainment and software, witnessed significant improvements, much higher than the average.

The cited information indicates how much social media interactions change according to altered daily life activities. Within the space of a few weeks under the impact of COVID-19, changes of devices and school and work impacted the social media Communication interaction patterns significantly. Restricted activities of study and work had their dramatic effects on the networks.

Social Media

What happens next?

Concerning the complex COVID-19 global drama, it seems entirely justified to say that the next weeks and months will witness further changes in audience interaction with social media Communication. Research over a few months indicates that brands need to prepare to face additional new challenges. Brands have to continually remain on their toes and find new strategies according to the need of the hour. Brands need to review past practices and develop a list of new priorities to face the remainder of 2020. 

By researching networks and industries, our findings serve as valuable guidelines along which to proceed. Don’t neglect the data concerning the brand and scout for the best opportunities to succeed. The impact of the pandemic has differed across industries, according to the conditions and the work being affected. Brands of whatever dimensions they may be must think of state-level responses as the weeks’ progress amidst changing conditions. When it comes to user interactions, feelings and behaviour, social media Communication companies need to remain regularly updated. Social data would provide all the ideas and understanding. 

Contact Softqube Technologies Pvt. Ltd.  Today!

If you are hesitating about finding a way to deal with the COVID-19 complexities, we have generated plenty of resources. Our complete crisis management guide and advantageous features in the Sprout Platform would light up the way. To more detailed information on online marketing visit our website today!

How Can Social Media And Networking Platform Can Transform Your Business In Future?

Posted on by Nitin Suvagiya

The Internet and especially social media platforms have opened the universe of worldwide associations. It’s not an issue any longer to stay in contact with companions and family members from different parts of the world. Social media communication platforms have grown to worldwide social orders of billions of virtual occupants. Facebook itself has 1.71B clients making it probably the greatest social media network on the planet.

Our planet has quite recently decreased and progressively comfortable, in close to home, yet in addition business connections. It implies that even a small organization can go global without colossal ventures. Regardless the company will just have small number of representatives however have customers in every part of the world. What’s more, they can give an enormous credit to social media and communication platforms that helped us develop the network of faithful fans who added to the success. How might you influence these platforms in your business? Also, what is great about social media and networking platforms?

Social Media

Social Media Platforms Makes Relationships More Personal:

Social media and networking platforms are a two-way channel where you have a chance to assemble an affinity with your customers and possibilities. These platforms are not tied in with an astounding attempt to seal the deal you convey to the crowd. Social media and communication are about associations and an open dialect with clients. Social media and networking because you acculturate a brand and build certifiable associations with your locale. It abbreviates the good ways from your group of audiences, particularly when you address them from individual records.

PlayStation adequately uses social media platforms to enhance associations with players. They take part in discussions with quick and satisfactory reactions that resound with the network. They show the human face of the brand and win the hearts of customers.

Allows effective business promotion:

The most widely recognized approach to promote a business on social media and networking platform is promoting. On account of the advanced choices of focusing on and remarketing you can deliver the message to the group of people that would more probably be keen on your services and items. Paid marketing alternatives on Facebook and Twitter platforms are moderately modest and with a well-sewn social media’s and networking procedure you can make efforts to pay off.

In any case, paid publicizing isn’t the only way to connect with target clients. An additional tedious, yet powerful strategy to get another client is connecting with buyers who report a specific need that your organization can satisfy.

Grow your business with proper insights:

Clients ask, prescribe, yet they additionally share reviews. They are the best data source for product development. They are the ones who utilize your services; so, they realize best what can be improved to meet their requirements.

In case something doesn’t function admirably they are probably going to report it in social media pages on business that is presenting to a lot of different shoppers. Their reviews are gold for finding solutions about your clients’ inclinations in and conduct. Use it to discover ideas and reasons for new variations of your products and enhance in a present offer.

Social Media and Networking Adds up to Loyalty:

As indicated by a report, brands that normally take part in online networking discussions will in general watch an expanded brand faithfulness. At the point when your organization is available on social media communication website, you are progressively comfortable and solid according to clients and possibilities. This is straightforwardly associated with the principal purpose of this article. In case you can construct increasingly close to home and veritable associations with a network, clients will be more averse to switch between brands. Indicating them a human face will make you a kind of their companion instead of simply one more organization that sells great items and that is replaceable. Recall that it comes to a lot simpler to swap a specialist organization yet can be more earnestly to dump a nearby mate.

Social Media Marketing

Social media can help Increases Website Traffic:

Last but not the least, social media platforms are basic in drawing in traffic to your site. Not just it directs people to a page; however, it likewise enhances search engine positioning. As you likely know, SEO is a suffering and relentless procedure that causes you to get to the highest point of Google’s search indexed list. The number of visits, external back-links, site content, and targeted keyword affect how well you turn out against your competitors in search engines. Social media can assist you with enhancing these components, both gratitude to coordinate traffic, yet additionally shared links through online networking clients’ profiles.

Social media’s and networking are an instrument. In case you can use its possible outcomes, your business will pick up from it. With a decent procedure, some inventiveness and extra instruments you can accomplish advertising objectives with fewer assets. In case regardless you wonder how to take advantage of social media and networking platforms for your business visit Softqube Technologies and consult with expert marketers to know about the process and benefits.

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