Category: Web Design

Websites have now become an important part of any business. When it comes to online business, websites play an important role in getting more customers as well as representing your business on the worldwide web.

However, it’s necessary to have professional website which can develop your business in a perfect manner and to make any website professional, it’s design must be attractive and up to the mark. Hence, it’s necessary to get the website designed from experts.

Now, every task can be accomplished in a perfect manner if it’s done via a particular process. Developing a perfect website means including all the things step by step and what all those things are required are mentioned in the process below:

Web Designing Process at Softqube Technologies:

A successful website can be developed only if it includes all the necessary elements that a business oriented website must have. So, let’s look at the entire web designing process from beginning till end:

1. Gather all the ideas: Before actually hiring any web designer or assigning the website development task to any well known Web Design Company like Softqube Technologies, it’s necessary that all the ideas must be discussed face to face so that the goal is met properly.

   Always ensure that you get a website designed which completely suits your needs. It’s recommended to opt for responsive web design in today’s era.

2. Perfect Planning & Analysis: Once the idea is clear, a rough wire diagram is prepared and then comes the need to do proper planning and analysis. The entire web flow navigation is to be developed and then the resources as well as technology required to develop the website must be identified.

   Perfect Planning is necessary to reduce unnecessary costs and wastage of resources as well as the need that website should affect the particular goal.

3. Designing: HTML coding is required for smooth functioning of website. So, first of all it’s necessary to have unique design concepts which give you a perfect idea and we can say proper imagination of how a website will look.

   Once the client approves the rough sketch and feels that its requirements are fulfilled then the actual design process commences based on the factor that the website must be simple and professional.

   It is ensured that the main areas in the website are highlighted and important things like “Call to Action” are placed in such a way that it easily catches the attention of people.

4. Development: After designing comes the development process where web development experts showcase their skills and expertise. They are the ones who can transform an entire website into a cash machine.

   In this stage, a content management system is added to the website and then its entire functionality is based on the entire development phase of the website.

5. Testing: Once the entire website is designed and developed then it comes to cross browser testing as well as functionality checking like as page navigation, links, forms and more. Proper testing makes sure that the website will function smoothly with every browser and it ensures that website has strong cross browser compatibility.
6. Final Draft: After the testing is successful, no errors are found then it comes to final website draft which is fully functional and engaging website that is as per the business needs which can offer strong online presence.

Wind Up

Hence, with this perfect result oriented website process it becomes easy for business owners to have an updated website developed which can easily meet the business needs. So, now get in touch with well known web designers at Softqube Technologies and make your dream come true.

Google Web Designer is an HTML5 design tool set which was launched in September 2013 in the form of beta release. Some key upgrades were available to make it more useful for online marketers and web designers who wish to create ad campaigns designed for various screen sizes commencing from desktop to mobile.

The latest version includes the capacity of designers to prepare an interactive web page element and the updated timeline which offers harsh controls for designers in case they wish to develop content with animation.

As per the lead manager of Google Web designer team Tony Mawatt, new updates include binded integration with Google Drive. When integrated with Google Web designer with Google Adwords, it now supports HTML 5 creative ads.

Flash ads supported by Adwords are now automatically transformed into HTML 5ads and then uploaded via Adwords editor as well as other third party tools which are coming soon. Within next few months, more tools will be released and services will be offered to re-size ads for some popular mobile sizes.

Impact of Google Web Designer

After the launch of Google Web Designer, the options for HTML 5 have increased. Ads developed with Google Web Designer have served 2.5 billion impressions since the launch of the product. At the same time, other tools were also developed by Google in order to make it easier for advertisers and agencies to create cross advertising campaigns.

Several features were launched to execute and measure campaigns across the screens such as in- app marketing and conversion tracking using double click campaign manager. There are 69 large publishers and networks for in app formats which means developers can create mobile in apps advertisements.

Use of Google Web Designer

This new Google web designer allows users to make attractive animated content in HTML5 which can be run on any device thus allowing users to view and edit the code behind their designs and check the edits instantly.

Ad content can be easily developed to use with many designer tools. It includes two user modes. Quick mode allows users to develop animations with automation and in advanced mode, separate elements can be animated using layers and the location of these elements must be changed.

Users can also create and alter the 3D content with the use of array of tools and the strength of cascading style sheets 3.

New Release

A new Double click Campaign manager for advertisers was released in September 2013 and its one of the platforms that considered several tools and capabilities for advertisers to get their messages among customers and other businesses.

New application launched three months later after Google introduced big changes for the platform in June 2013. The new platform had more responsive user interface which includes endless time saving features for users as well as new trafficking interface that has maximum load time and has ad updates which go live in less than 2 minutes.

How Double Click Technology is useful?

This helps advertisers and publishers to provide ads after completely agreeing to terms and provides statistics relating to those ads. There were many concerns that it would give Google much power over the data around search.

Wind up

Hope this post will definitely help to understand Google Web Designer tools in a better way. To stay aware about more such updates, stay in touch with Softqube Technologies, well known Web Design Company India.

Interactive design is what attracts customers the most. Therefore, while developing any website ,make sure you create it in such a way that it is attractive and visitors feel it very interactive. With a view to develop such a website, there’s a need for some basic elements which are as follows.

Fundamental Elements of an Interactive Design

1. Objective oriented design: Every firm has its own goal and the website must reveal it. So, it is necessary to identify the goal to develop the insights of any website design. To attract people, there are three main processes that help to create a goal oriented design which are as follows.
   • Using Characters: To make your website lively, try to use fictional characters based on the behaviour as well as psychology of the target users. These fictional characters are useful while making important design decisions.
   • Identifying user situations: Based on fictional characters used, user situations show how people will react when they will visit your website. Such situations force the designers to think in a way that visitors will interact with the product.
   • User Journey Experience Maps: Going ahead of fictional characters, user scenarios; user journey maps are used which include all the conditions consisting of emotional and external circumstances.

   Hence with these three techniques one can easily develop a complete picture of user experience including their scenarios as well as complete emotional journey.

2. Usage: It is a must for the design. While visiting the website, people will first see whether they are able to use that product or not. One such website helps event organizers to reserve the seat for an event from beginning to end with enough details like deciding rows, tables and a dance floor. In the same manner, every product must be easy to use.
3. Object clues and indicators: In simple terms it means an activity must reflect itself and inform the customers its use on its own. Indicators show the perfect object clues and improper indicators cannot show right direction to the users.

   Indicators also serve as symbols as they would like people to know about the interaction with something without its possibility. If we take a look at icons in iPhone, they reveal their action and this is considered as perfect combination of affordances and signifiers.

4. Enabling user to learn easily: If you use a function every now and then you can easily remember it while in reality; intuition and familiarity must be developed into every interface. An interactive design must be easy to use and should have consistency as well as predictability.

   For instance, some websites have some links opening in new tabs and some redirecting to other websites. A professional website must either redirect to the links or open in new tab, any of these functions must be used.

5. Response Time & Feedback: When you interact with users, feedback is important and it’s necessary to have quick conversation and any query related to the product must be solved in moments so as to ensure better customer satisfaction.

Wind up

Hope these main elements if considered properly can help designers to develop an interactive web design which can easily attract customers. To get expert web design services, contact one of the renowned Web Design Company in India, Softqube Technologies.

Web Site designing has evolved over the years and now development, design and content come with a package. Development, design, and content are interdependent and all three should be up to the mark when it comes to create a website with a well written code, an enthralling visual experience, and authentic content that attracts the audience for whom it is intended. A comprehensive web strategy is a mandate in order to create an impact and influential online presence. It applies to all the big and small enterprises who are constantly finding ways to get in touch with more audience and customers in order to get visibility and name.

In order to avail enriching customer experience these key essentials – design, development and content need to be developed in collaboration to create a masterpiece.

So, let’s have a look at what’s needed to develop a perfect website with appropriate design

Web development and design

• Quite Responsive
  Websites need to be flexible in design as the end users may view them on different screens like laptops, desktop, tablets, and phones. The content must look polished the information be available easily. In order to get the respective response from the audience, the design flexibility plays a major role. The content should be adjusted as per the screen space and in this regard development and design needs to work together closely.
• Easy approach
  The home page must cover all the important information that the user may require. Clicking through multiple pages to reach information, and you lost a customer already. The visual layout and coding must support each other.
• Easy access
  The Web Development to be easily accessible to the end user needs a collaboration in coding and visual design and also optimizing menus for visually impaired, color contrast to the color blind and integrating font size adjustment are only small steps to the real road of success.

How web development and its content are interrelated? Here’s how

Website content and development

• Search Engine Optimization
  By experimenting several codes, developers try to check what exactly is preferred by search engines so that they can develop impressive Web Development and also change the look of those that are already developed. However, now, the quality content has been optimized for search.
• Creating proper content and site
  Creating an impressive online presence is not just about creating impressive content and impressive web pages one after the other and now a days quality is more important than quantity. What is important today is the real communication. Content has its importance , writing for the human audience is very crucial, and the seriousness of the discussions is vital to convince maximum customers.

Now, let’s see how website content and its design are interrelated?

Website content and design

• Brand visibility
  Brands speak for themselves and need no specifications, however the appropriate content and the conversational tone sets the platform for a lasting relationship with customers and clients.
• Connecting with the audience
  An effective content is one that creates an impact on the end user and entertains and enlightens the audience. Reaching the target audience and creating an impact on great research done on the content is the correct approach.

Hence, the entire process of developing a website needs collaborative action from all departments Vis a Vis development, content, and design in order to get the maximum reach to the target audience.

So, with this blog post it seems our readers have received a perfect guide to develop a business oriented website. For any further assistance or experts advice, the doors of Softqube Technologies, well known Web Design Company India are always open for you.

What is an Infographic?

Generally, in our routine if we see; our eyes are easily attracted by images, videos rather than simple text content. That’s the reason why the memories of a movie are long lasting while the pages of book are easily forgotten (during exams we are completely blank, Ha Ha!).

In simple terms, infographic can be defined as a way to represent data with visual content. It’s a perfect combination of creative writing as well as creative drawing. It’s a part of a website for which writers and painters have to sit together and get the job done.

So, if we wish to do proper marketing for our business then we must opt for a method that easily gains the attention of people. And one such method is using infographic. Through infographic we can easily represent our business ideas to people as it is a good amalgamation of pictures and content.

This will make everything crystal clear in the minds of people. Be it any boring subject or any time consuming read, everything can be transformed into an infographic that generates captivating experience.

Use of Infographic

Guess what will happen if you have interactive content on your website pages, blogs everywhere on the website? Everyone will be interested to visit your website, again and again. Won’t they? Yes and so this will reduce bounce rates, increase traffic thus chances of getting maximum conversions boost up.

Thus, a simple infographic enriched with good content and relevant images will be the base of generating huge traffic ultimately helping business owners to get enormous potential customers. High Quality Infographics are 30 times more likely to be read than text articles. Be it any business, infographics is for all.

Now, the question is how to get a clever infographic created that will really attract potential customers? Well, head on to our next paragraph and the solution is there

Developing an Amazing Infographic for Business

Before developing an infographic, it’s necessary to know what things are actually needed to make it amazing. It’s similar to make a list of ingredients before preparing a delicious dish like Rasgulla or Cake.

Let’s try to make one like this. So, here’s the list of elements needed to develop high quality infographic

• Select any popular topic
• Do some research about the effective content to be included
• Search some latest news related to that topic
• Find some good sources that actually represent the data. Some examples: Problem and its solution,
• explaining any complex topic, explaining the complete product manufacturing process.

These steps are explained here in detail

1. Selecting a perfect topic: The main aim of infographic is to catch the attention of viewers. But only good images won’t be sufficient, it’s necessary to have relevant topic. There are thousands of topics available on the information superhighway (internet) however it’s necessary to choose the one that actually delivers something to the visitors. Like this article delivers complete info about infographic however it’s not an infographic.

   So, while selecting any topic few things must be kept in mind which is as follows:

   • Make sure that it actually makes sense.
   • The concept should be easy to understand
   • What exactly will be revealed by infographic?
   • Relevant sources that support the idea
   • The topic must be easily explained as well as represented with the help of visual content.
2. Proper Content Research: Once the title is selected then next step is to add the content that’s relevant to its topic. We should use authentic resources to get the content, facts and figures related to the topic.

   For this we can make use of Government Agencies, Educational Institutions, Online directories as well as other resources. Sources that provide secondary data for research purposes are all recommended.

3. Data Editing: Now, we have with us our ingredients, raw material so the next step to prepare an amazing infographic is to scrutinize the important content from the heap of various contents and then edit it as per the need.

   For this, first of all the content that determines the area of focus of that topic is selected then more information that supports the topic is to be added and then finally arrange all in the information in a sequence.

   Points that look good when visualized must be considered and then those will be grouped and any narrative related to the content must be selected so that data points can be represented easily in a sequence from one section to another.

4. Data that can be represented graphically: To support an infographic topic, it is necessary to use the methods that easily represent the data in a graphical manner and some of these methods are: Maps, Statistics, Time lines, Diagrams and Presentation.
5. Making the use of Art: Here is the main part of an infographic, the perfect use of art, colours, combinations and more. There are different types of arts that one can include while making infographic however the one that suits the topic must be selected.

   To create content visualization, it is necessary to create a mood by using certain colour palettes which actually provide the feeling that we are looking for. Designers must be guided to develop visuals that represent different data sets. Art should be used in such a way that all sections seem to be the part of same theme like all states of India represent our nation.

6. Making Rough Draft: Hence, it is the time to develop a rough draft of the infographic. While creating this draft, one must check that all content is included in the graphics, every illustration is perfect and as per the need, contents, visuals are can be understood easily.

   All sections are interconnected thus ultimately connecting with the same theme like all rivers ultimately connect to the ocean; readers are able to get good knowledge about the topic and can easily understand what infographic is all about.

7. Final Check: Once the draft is made then is the time to have a final check. So, now go through all the things, check one by one and see if they are up to the mark, images, content, colour combination, content arrangement, content readability, proper language, spelling and more.

If you feel that all these things are ok, then kudos friends a new winner infographic is prepared which can now be used to market your business and attract as many users as you can.

Wind up

Hope this blog post, we severe as a perfect guide for DIY infographics. Still if you need any assistance or have a bulk requirement of developing infographics then you can get in touch with Softqube Technologies, a well known reputed Web Design Company, India where expert writers and designers are ready to assist you anytime.
 
 
 

Web Development Company – Before developing a website, it’s important to know how it exactly works. Decisions made keeping in mind the technical side of the business can straight away affect the profits. When it comes to online business, website is one of the most important things that people take into consideration.

However, developing a website is not anyone’s cup of tea. It needs a perfect plan to be developed, perfect design and more. Well, let’s understand how visitors use your website?

• Click on the URL that appears in the search result
• Then, the computer quickly searches for IP address of the web host.
• Browser then sends the request to that address of the web hosting server and then asks for some HTML to be returned.
• When all this is ok, a web page pops up.

While developing a website one must completely focus on plan, design, programming as well as marketing tasks that must occur with a view to develop a perfect website that must go live. If we look at the website back end then there’s an important factor that gradually affects the success and failure of the website.

And this factor is web hosting. Web hosting is an important factor that plays a vital role in running a website. It is the home of any website. There are many web hosting companies such as Godaddy, Big rock, Microsoft, Amazon and others that provide millions of website hosting services all over the world.

Importance of Web Hosting

Various companies in the market are available for web hosting services and it is a very crucial task to select one among these.

So, what factors one must keep in mind while selecting a web hosting service provider? These are as follows:

• Hosting Speed: Speed is an important part when it comes to website load time which directly depends on the hosting service provider as we have discussed earlier loading time should not be more than 3 seconds. Slow websites have fewer chances to get customers.
• Reliable: Hosting services must be reliable enough. Slow websites tend to get fewer sales and is really worst when it comes to Google ranking. A research shows that Google strictly imposes penalty on unreliable websites that means less traffic and less business.
• Security: Security protocol is an important part of website hosting. It avoids website from getting hacked.
• Assistance: When a website breaks, it is important to get proper assistance from experts to get it fixed. There are website hosting service providers that provide such services anytime and this really makes the difference between minutes and days of downtime.Poor website hosting services may result into wastage of development costs. There are innumerable unreliable and insecure service providers available in the market. It is always said that the world consists of both good and bad ones and in website hosting also, this rule applies. So, choose your website hosting services wisely.

Wind Up

Choose website hosting services keeping in mind your business needs like for medium to large size, it is recommended to go for popular ones such as Microsoft, Amazon etc and for smaller brochure sites, choose the firms that have 24/7 support.

Hope this becomes easy for a new online business owner while creating the website. For more such informative topics, stay in touch with Softqube Technologies, well known web development company India.