Category: Web Development

Softqube Technologies Pvt Ltd Recognized as one of the Best IT Services Companies by Clutch

Posted on by Nitin Suvagiya

Softqube Technologies Pvt Ltd is very excited to share that we have been recently named as one of the best IT and Software solutions & services companies in India. We are happy to share this amazing achievement with all of you!

clutchs-2022-research-list

We are excited to be featured on Clutch’s 2022 research list of incredible B2B companies in India. This is such a huge milestone for our company! We couldn’t have asked for a better way to start 2022.

For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Our team would like to extend its appreciation to Clutch and their team for making this award possible. We would also like to thank our clients for choosing us as their IT partner. Your business has played a major role in our success. Without the support and confidence of our customers, this feet would not have been possible. . To that, we want to say thank you from the bottom of our hearts.

On officially receiving this award, here’s what our CEO Nitin Suvagia has to say:

“More than the award, this recognition means a lot to our team at Softqube. This award is another success milestone in the journey of our company. We would like to thank our customers and team mates for their valuable contribution. We further resolve and commit ourselves, more than ever, to work in the direction of empowering our customers with the right technology tool to support their businesses. ” – By NITIN SUVAGIYA

What is The Cost of Developing an eCommerce Website in 2021? – A Comprehensive Guide

Posted on by Hari Patel

Table of Contents

You will have to consider several attributes while estimating the cost of an eCommerce website. From the website design to including the advanced features, you need to decide upon the maximum budget, your specific need, and the chronological breakdown of the website elements. Once you determine the goal and identify every single aspect of creating a robust eCommerce website, you are all set to acquire the accurate cost of building it.

Based on our experiences and the prevailing market scenarios, an eCommerce website costs somewhere around $5000 to $200000. Sometimes it can be even more. Well, to make your job easier and quite simpler, you can ask yourself these questions. Once you get the answers, you can take it ahead and frame other aspects with great convenience.

  • What is the scale of your website?
  • What kind of traffic do you expect?
  • How soon do you want it to be ready?
  • Do you want to develop a custom website or wish to use a SaaS platform such as Shopify instead?
  • How much emphasis will be put on the design?
  • What additional features do you want on the website?
  • How many products will be listed on the website?
  • What kind of marketing strategy do you want to follow?

The answer to these questions will bring you closer to the right figure. Well, this is just the beginning. The way forward, you are supposed to answer plenty and for that keep reading the below article to get more insights and a deeper clarity of what you really want for your eCommerce website.

We shall cover the below topics.

How To Scale Your eCommerce Website With Suitable Method

The buzzing internet is an abode to all kinds of eCommerce websites. From online stores hovering around with a singular product to finding a holistic platform that sells every single thing under the sun. However,every website has a different goal perspective that varies with scope and objectives. And so they employ different methods of building their website.

So first things first, identify your position in the eCommerce market. Who are you? A startup with a huge capital or a successful retailer with an established business. Because the key to tracking an ideal website in your mind is strongly based upon your financial independence.

Secondly, it also comes down to a particular method in which you want to build your website. Like do you want to keep it open-sourced or a SaaS eCommerce platform or a customized one? Every method has its pros and cons. To understand each of them thoroughly and keep reading below to know more.

Cost Allocation of Your eCommerce website

Cost Allocation of Your eCommerce website

This table will help you understand how the cost varies from one case to another. It’s the functionality section where you could cut cost the most by going with SaaS eCommerce platforms such as Spotify. These platforms will save you a lot of time and money, but they aren’t the ideal option if you want your eCommerce store to stand out. However, you can counter this demerit through customization, and also scale as per requirements.

On the other hand, there are no boundaries in terms of features, cost, and time. Even though you can customize various aspects of your SaaS-based store, custom development will always be more flexible and effective.

Website Cosmetic Creation Expenditure

Users come with the shortest possible attention span. Looking into the abundant options available for every single thing, you must find out a way to grab the attention of these individuals and stay there for a longer time to make purchases. Get impressive user interfaces. The design plays a crucial factor to make your website stand out from the rest of the competitor market.

Taking the advantage of the eCommerce platforms like Shopify and WooCommerce, one can build magnificent web design without spending a single penny. These platforms come with free themes that come in handy for those walking on a budgetary tightrope. Some of these free themes look amazing too; however, the cookie-cutter options eventually prove insufficient achieving only the bare minimum.

Another option is to get one of the paid themes. A Shopify theme would cost you somewhere between $140 to $180. Such themes are more professional and rare compared to the free ones. Moreover, you can take them a couple of notches higher by customizing them. You can expect to shell out $1,000 for minor changes and branding the theme. And if you are looking to introduce a wider variety of changes, then the customization will cost north of $5,000.

If you want a customized development model, then there is no limit to the design cost. It all depends on how engaging UX you want to keep. If you’re a retailer planning to take your brick-and-mortar store online, then brand perception matters even more. Custom designing costs begin from $10,000 and go up to thousands of dollars. The price for design also varies with features. Numbers such as $30,000 and $75,000 aren’t exactly ludicrous for an eCommerce-website design.

Cost Based on Functionality

You need some very basic features no matter how simple or advanced a store you wish to create. So get the basic functionality with the right features to ensure you meet up with the needs like product management, shopping cart, a payment module, etc.

If you’re going for a simple eCommerce website, then you’ll discover that most features are already there. Irrespective of the eCommerce platform you use, there will always be plenty of gaps in terms of functionality.

Cost Based on Functionality

The plug-ins and add-ons come quite handy. You can easily find out the free and paid add-ons to improvise the functionalities of the site. The things get trickier here. The free ones are not so good. Usually, the third parties develop paid ones and so they do not always go well with the website.

So, go for the customization. That will always be great.

Basic features: SaaS platforms

Just the way it was with themes, you can also hire developers to customize the add-on for your site. They could even create one from scratch. The two options depend on what you need. The customization for basic eCommerce features on platforms like Shopify and WooCommerce can cost between $5,000 and $15,000.

Advanced features: SaaS platforms

Customizing advanced features requires a bigger budget. If you have a decent eCommerce website budget, you should go with customization. The more functional the website, the easier it becomes to attract customers. For this bump, you’d need to pay an extra $5,000 to $12,000.

Having said that, there aren’t very many changes when you move from eCommerce platforms to custom eCommerce development, and the importance of basic and advanced features remains the same.

Basic features: custom development

The average cost of primary-eCommerce features for custom development ranges between $20,000 and $30,000. They include features like product management, product categorization, payment portal, and the like.

Advanced features: custom development

However, if you wish to augment your basic custom eCommerce website with advanced features, this upgrade will cost around $10,000 to $16,000. Discount management, personalized suggestions, wishlist management, and multiple languages are some of these advanced features.

Cost of Typing in Physical or Digital Ends of the Store

Website building is just a part of the entire game of running a successful eCommerce business. It is just half the battle won. So keep up with your promises by delivering the services on time, maintaining product quality, and serving the customers with a difference.

Here, the fulfillment service shall remain the backbone of your eCommerce business. It doesn’t have much to do with the website, but you need to ensure that your fulfillment software is in sync with it.

It should automatically update inventory status, send out notifications, seamlessly interact with delivery partners, and generate accurate invoices. And this list has just the bare minimum actions.

You can either get an eCommerce-fulfillment software or get one custom developed. Most fulfillments come with a monthly subscription plan. It works well for most eCommerce startups as they can always scale later, thus saving a handsome amount during the initial stages.

Options are available in quite the range. You can get one for as low as $30 per month and as high as $400 per month. There are also a few which charge a one-time license fee. These alternatives could charge you around $5,000. And if you decide to get it custom developed, this cost will also be in the vicinity of $5,000.

Cost of Marketing With Various Methods

You have a fantastic website with great features and wonderful products. But the problem is the customers are not particularly visiting your site. If this is the case, how would you solve it?

You have to attract shoppers to your eCommerce website, especially at the beginning to gain some traction. A lot falls under the marketing umbrella — everything from the web copy to a PPC campaign is capable of generating traffic.

Start with SEO and Copywriting. The cost of copywriting is directly proportional to the number of pages and is more like a one-time investment. SEO, on the other hand, is a dynamic process: you need to keep at it for as long as the store is functional.

SEO and copywriting will depend a lot on the type of your website and its scalability. If you’re a small eCommerce startup with a limited budget, you can take care of them yourself. Just put in some effort, and you’re golden and you do not need to spend much for this.

For medium and large businesses, marketing plays a more prominent role. They go beyond SEO and invest in PPC campaigns, remarketing themselves, and other digital-marketing strategies. Some create blogs while others resort to email marketing. There are just so many ways to get the job done.

The cost of marketing can amount up to $500 to $2,000 for a small store whereas it can shoot up in the range of $4,000 to $5,000 for bigger eCommerce websites.

Maintenance Costs

As an entrepreneur, you must keep notice of each little change that your website needs from time to time. Timely attention and maintenance become so important because the real flaws come to the picture only after the website goes live.

In tune with other aspects, your eCommerce website maintenance is totally dependent on its scale. Being a small store entrepreneur, you need to keep the focus on your sales and leave the maintenance part to the service provider. Customization sites are critical to handle in terms of maintenance.

Inspect and update regularly to remain with the market trend. Apart from tech-maintenance costs, there are expenses for store maintenance as well. Bigger businesses might need to train and employ customer-support executives to upgrade their service. Random bugs and glitches also add up to the website maintenance costs.

Miscellaneous Costs and Spendings

At the initial stage, you really need a domain and hosting to get going. SaaS platforms such as Shopify and BigCommerce normally include hosting within the plan. The hosting solutions provided by SaaS eCommerce platforms don’t need any effort to set up either. Everything is ready to use, and you can start working on the store right away. They even include an SSL certificate, which is a great perk. The plans either come with a monetary limit on the sales or allow just their preferred payment gateway.

With Shopify, you need to give 2% additional off the sale if you choose any other payment method except Shopify way of payment mode. Here small fee matters as it gets compounded every year turning into a huge expenditure.

The hosting cost for SaaS platforms starts around $30 per month, and the premium plans can go up to $300 per month.

You also have the option to self-host the website. You’ll find plenty of hosting services that have specific plans catering to eCommerce websites. You can easily scale these plans as and when needed, and you pay only for what you use. The only downside of self-hosting is the tremendous legwork it needs. Even though the hosting provider will help you with the setup, you’ll still have to manage most things by yourself.

Self-hosting also comes with a wide range of plans that cost anywhere between $75 to $10,000 per year. It all depends on the scale of your website.

Cheaper hosting plans won’t include the SSL certificate, so you’ll have to get them separately. The higher-end SSL certificates which take care of everything are priced somewhere around $75 a year. Besides, your domain name will cost you between $7 and $15 a year. However, there are instances when domain names can go for thousands of dollars. It normally happens if you want to acquire a domain name that’s already taken.

How Will Softqube Help You Build a Robust eCommerce Website

To build or amplify your eCommerce website and increase your business via website traffic is a quite daunting task. You require a reliable and proficient team of experts who can shoulder this responsibility and can design perfect web development solutions to scale your business. For each of these needs, Softqube stands to be a perfect choice as it carries decades of work experience with a powerful team of engineers, developers, and designers.

From developing a customized website to working on a SaaS platform, or building an eCommerce store on Magento or Shopify, Softqube has it all covered. We implement agile development methodologies and sprint plans for a swiffer delivery of projects. Also, we keep our customers in the loop and provide constant updates on the work progress with timely stand-ups and weekly demos.

Reach out to us to create a flawless, seamless, and a high feature-rich eCommerce website!

Top 12 Web Development Trends for 2021 You Should Know About

Posted on by Anita Mudaliyar

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With the increasing online business trend, the current generation is experiencing a massive change in the online market. The online business opens up the entire world market, which means overwhelming profit and business advertisement on a large scale. It all starts with building a website for a specific industry. Developing a website initiates building and properly maintaining a website. All the Web Development Company has a process in the back-end procedure that makes a subtle and unique website.

Building a website with unique features, content, and user-friendly are the characteristics of a good website. If you are looking for top trending web development for your website, you are at an appropriate place. Here are the top twelve web development trends for 2021 that you must know about:

Web Development Company

Top 12 Web Development Trends for 2021

AI Chatbots

AI chatbot is a unique software that helps increase conversion rate through conversation with potential customers in natural language. It greets the customer and even provides necessary information that saves a considerable amount of time, money, and enhances customer satisfaction. This software uses machine learning as well as NLP or Natural Language Processing and gives a natural experience to customers. Web Development services provide these.

Single Page Application

It is also known as SPA. It is a web application that interacts with customers by rewriting the web page dynamically. The utmost aim of SPA is to double the speed of website processing and loading of content that works as a native app. The HTML CSS and JavaScript are retrieved from the browser in a single page load or directly added to the necessary page according to the user’s choice.

JavaScript Framework

JavaScript Framework is a modern application framework that is developed with the help of JavaScript. The controls and its flow are different as there is no use of JavaScript Library. JavaScript framework means the application programming as a whole, whereas the JavaScript Library is known as parent code. It also facilitates maintaining the website and provides free-flow of code quality. Some of the prominent examples of JavaScript
The framework is Meteor.js, Vue.js, Angular JS, and Ember.js.

Progressive Web Apps (PWAs)

The PWA is application software that is developed through web-based on CSS, JavaScript, and HTML. Standards-compliant browsers support all the platforms that use them that includes mobile devices as well as desktops. A website will gain traffic only when it targets all platforms instead of a single. Therefore it is wise to develop an app that facilitates working on both desktops and smartphones.

Mobile-Friendly Website

Different states show that traffic on the internet comprises of mobile device users. Therefore a business must focus on a mobile-friendly website. Some websites do not support mobile devices because they are large and do not support such screen sizes. But with such mobile device traffic, a business must-have website that supports both devices.

Blockchain Technology

Blockchain technology is the newest form in developing websites. With the advancement in a generation, this technology is regarded as the next big trend. Blockchain technology is a system that permits fast, transparent and secure transactions. It includes money, contracts, and intellectual property.

Motion UI

If you are noticing any animation or graphics designs, it is due to Motion UI. It helps to generate a user experience as the customer finds it more interesting. A good design of a website is very crucial. Therefore the transition and animation are adequate for current generation websites. Several animation studios are available in the online market that makes these possible. Connect with Web Development Companies to make your website unique and compelling.

Accelerated Mobile Pages (AMP)

AMP or Accelerated Mobile Pages is an open-source HTML structure. AMP Open Source Project develops this. Mainly created by Google to compete with Apple News and Facebook Instant Article, it serves the customer with faster web page loading. Nowadays, Web Development services include the AMP to make websites feel native.

Cybersecurity

Cyber Security is one of the essential aspects of web development. It helps to defend mobile devices, computers, and any electronic devices from hackers. These days most of the transactions are based on the internet, and even essential files and information are saved on cloud servers. Cybersecurity includes several steps, such as network security, application security, and operational security. Without cybersecurity, it is impossible to safeguard your information and necessary details on the internet.

VR and AR

VR stands for Virtual Reality and AR stands for augmented reality. Augmented Reality elements add the real experience of a website using the camera on smartphones. Some of the best examples of AR are Snapchat lens and the renowned game Pokemon Go. It allows the website to use the camera on mobile devices to feature the experience of customers.

The VR is the opposite of AR. It cuts off the full immersion from the real world. It makes the customer feel that they are in another world through VR equipment. So the renowned VR devices are Google Cardboards, HTC Vive.

Web Development Agency India Shares Best Skills to Have For Successful Web Development Project

Posted on by Anita Mudaliyar

Before the lovely pages sparkle on the web, before the eyes of the owner gets watery with euphoria, before the web application draws in colossal traffic, before it turns into a boss income producing machine and before it makes an apogee of client experience, the web application experiences different platforms that individuals are commonly unconscious about. There is a long stretch of time spend on structuring the ideal UI/UX; screens squeezed with a huge number of lines of codes; fight between the designers and developers on why the catch is a pixel off from the real structure. Furthermore, obviously, gallons of espresso tasted down the throat. Okay, the way toward building up a web application may appear to be confounding for a large portion of you, yet it is similarly imperative to know about. What’s more, in case you are hoping to enlist a web development organization to assemble one, you should have a thought on how your venture will be created. In this blog, Web Development Agency India have recorded down the phases of the web development life cycle and clarified the standard web development process that people follow.

Discuss:

It is frequently accepted that the web development process begins with the structure and development, yet the truth of the matter is these platforms show up very later. The initial step and to be sure the most essential one is understanding the customer’s needs. web development systems and knowledge of Identifying and understanding what precisely the customers need helps in giving the ideal arrangement they are searching for. Generally, when the customers have a specialized background, it’s much clearer the necessities and detail they need in the undertakings. Nonetheless, when the customers are completely obscure to the web and programming world, we pose inquiries and further reason that assists with serving them better.

Determine:

This platform, the phase of finding and investigating, decides how the resulting steps will resemble. The most significant assignment now is to get an away from of your future site purposes, the fundamental objectives you wish to get, and the intended interest group you need to draw into your site. Such sort of a site development review assists with building up the best procedure for additional task management.

News websites contrasts from the entertainment sites, and online assets for young people appears to be unique than sites for adults. Various kinds of sites furnish guests with various usefulness, which implies that various advances need to be utilized by purposes. An all-around distributed and definite arrangement dependent on this pre-development information can shield you from spending additional assets on tackling the surprising issues, including, structure changing or including the functionalities that wasn’t at first arranged.

Web Development Agency India

Plan:

As Web Development Agency India mentioned that understanding the customer’s need is the most pivotal platform. Here adds another to the rundown to Planning. A strong arrangement upheld by the deep research and investigation is a guide towards the goal. At this platform, we characterize expectations, runs and Gantt outlines with anticipated course of events and assets to achieve it. Fluctuated other significant choices, including, wireframing, defining the sitemap, UI/UX, arranging the design, choosing the correct innovation stack, and so on are made at this platform. One of the significant pieces of the arranging platform is choosing the sitemap. It is a sorted-out structure of your web application that interfaces various pages according to the chain of command and significance of the pages. It causes the clients to handily explore through the site.

Sitemap – web development process at the time ofmock-ups and wireframes, then again, gives a diagram of the website pages. A low constancy wireframe with no photos and logo can be drawn on paper and even a complex programming. There are numerous instruments out in the market that give simplicity of making a wireframe. All the planning happens with the contribution of the customer, so the customer knows how precisely the outline of his task is shaped.

Strategize:

You can improve understanding about the advantages of web development in case you know the impacts of the systems site development organizations use. In spite of the fact that your site needs to be arguing utilizing the assistance of designs and pictures, it needs not be excessively garish as a lot of blaze occupies guests from the genuine purpose behind visiting your site.

Utilization of flash on the site needs to be limited as the more blaze there seems to be, the more it takes for the website pages and webpage to download. Most visitors don’t have the opportunity to hold up this long and may simply leave your site and search somewhere else for data or to purchase anything they desire.

Your webpage needs to be effectively explored with the goal that visitors and planned clients can easily find and utilize your site. This is possible utilizing the correct keywords in web content, utilizing the correct titles and Meta labels and the correct links. It is the usage of the correct web development procedures that help in bringing out greatest advantages to your site.

Design:

During the design platform, your site comes to success. All the visual content including, images, and videos is made at this progression. By and by, all the information that was accumulated through the primary platform is significant. The client and target crowd must be remembered while you take a shot at a structure.

The site design is the aftereffect of a work of Web Development Agency India. It very well may be a realistic sketch or a genuine visual description. The essential capacity of the design is to speak to the data structure, imagine the content, and show the fundamental functionalities. Designs contain logos, colors, images and can give a general knowledge of things to come item.

From that point forward, the client can review the format and send you his review. In case the customer isn’t certain about certain parts of your structure, you should change the design and send it back to him. This cycle needs to be practiced until the client is totally fulfilled.

Web Development Agency India

Development:

Since we have added content to the skeleton, it’s the ideal opportunity for the skeleton to work. At this platform, the developers begin coding and changes your static site page into working programming.

Programming development coding has two sections:

Front end development:

It is referred to as the customer side development. This is the thing that clients see and cooperate with on the program. The client association is of prime significance here. The front-enddevelopers don’t really structure the site, yet they are liable for breathing life into the design. They take the static components and change them into completely working intelligent sites.

Back end development:

The segment of the site that isn’t obvious to clients. The backend speaks with the front-end and sends data forward and backward so clients can associate with the site features. The backend programming developers ensure that all the business rationale and information storage is appropriately actualized. Database creation and coordination, API development and incorporation, Security checks, and so on are all piece of backend development.

Testing:

Last phase of the site is the testing and deployment process. In this platform, the web specialist adds last contacts to the webpage and tests the site before organization. The professional will test the total functionality of the site to guarantee that it runs easily with no glitch.

The web specialist will test the contents and discussions, guarantee that the website shows well on various gadgets and platforms, confirm inner linking, and other comparative undertakings.

The web development professional will likewise approve the site codes to guarantee that it fulfils the most recent site guidelines. This guarantees the site performs easily with no issues and problems.

The site is then appeared to its owners to get last endorsement of the site. After the last endorsement, it’s an ideal opportunity to convey the site. The website development group will transfer the webpage on a facilitating server indicated and chose by the site owner utilizing a FTP program.

After the site has been transferred to the facilitating server, a last gone through is led to guarantee that the site performs with no issue. This progression is performed just to approve that all the records have been transferred effectively, and that the site is completely useful.

At last, the web designer and Web Development Agency India group add better details to the site to improve its functionality and performance like module establishment, on page, and page speed optimization.

On a last note, you should realize that the web development process takes a great deal of time and performance. Designing an outwardly engaging site that stands apart from the opposition is a tough assignment. However, the prizes are positively more prominent than the exertion, cost, and time needed to make a delightful site.

Web Development Agency India

Effective team:

At the point when the professional start with any project, the company allocates a group of individuals to take a shot at it. Those individuals will plan, create, and send the application, just as fix bugs and break down necessities. We as a rule relegate from 3-9 individuals to every development group.

Member of the team:

  1. Requirement Analyst
  2. UX and UI designers
  3. Web Developers
  4. Quality Assurance experts

This development group structure is generally of groups all things considered web development organizations. The professionals may then expand this group with at least one extra individuals. Like a Development-Operations (DevOps) to determine issues with organization and keep up your application.

Conclusion:

At last, consistently remember that coding isn’t the main vital piece of web development. The web development process is isolated into steps and each progression is essential for the successful of a venture. Softqube Technologies being a Web Development Agency India sticks to every one of these means and guarantees by the day’s end, there are definitely no negative amazements for our customers when times desire the output.

What are your looking for Website Designing or Website Development: Choose Effectively

Posted on by Nitin Suvagiya

Regardless of whether you simply need to refresh your present site or manufacture one without any preparation, you may wind up pondering what the distinctions are with regards to website designing versus website development.

With two terms that are so firmly related, it’s simple to get confuse in between them, and when you need a particular service for your site, it’s basic to know whether you should contract a web designing agency or a web development firm to take care of business.

In here, we’ll help you choose the service and service provider for your task, and we’ll clarify the contrast between the two.

In case you need another website design or web development work, we are here to help. We have a full group of honor winning website specialists that can help take your business and webpage to the following level. To become familiar with website designing or development, read on, or for a free quote on your task, get in touch with us!

Remember, regardless of whether you need website designing service or website development services, we have your back.

Before we plunge into the contrasts between website designing and development work, allow us first talk about each term separately.

web-development

Website Designing: An Overview

Website designing refers to the stylish appearance of your site and how the various sorts and parts work out to make an effective online presence of your business among competitive market.

A website designing specialist doesn’t develop your site; rather, they use software like Illustrator and Photoshop to make a model of your landing page and one of kind inner pages.

In addition to the fact that this gives you a smart thought of where your web design process is going, however it’s a urgent building block for engineers when they get to build your site.

It additionally allows you to give reviews about the website design and tell your web designer what you like, what you don’t care for, and what you’d like to include or take out from the present mock-up.

Contracting an organization that uses both website designing specialists and web developers is pivotal to making a lovely and functional site.

Website Development: An overview

Since we’ve discussed the job of a website designing professional, we should visit about the obligations of a front-end developer as well. Though a website design specialist makes the outside, tasteful shell of your site, a web development professional is the one that makes that design work as it needs to be.

For instance, if a website designing features CTAs (Call-to-action) buttons on the landing page, those CTAs must be hard-coded into the webpage to guarantee that when clients click them, they respond accurately. The equivalent goes for each component on your site, regardless of whether it be a contact form, the navigation bar, or a basic hyperlink in your website content.

The job of a website development professional is to basically make the model become animated and work as a site.

Web development work with CMSs (Content Management System) such as Joomla or WordPress, but at the same time they’re ready to code your site without utilizing programming languages like HTML, CSS and PHP.

Difference between Website Design and Website Development:

All things considered, website designing and website development are two totally various occupations that are pivotal to having a tastefully satisfying and functional site. The website design professional’s deals with everything related to appearance, while a web engineer guarantees that buttons, navigation bars, forms, videos and links work correctly at the webpage. Nor it could easily compare to the next since you need both website design and website development to make your site spring up.

Web Design Services

Contracting a website designing and development company:

Despite the fact that we’ve assembled the two in independent barrels, that doesn’t mean you’ll need to enlist a website designing organization and a web development organization separately. Matter of reality, we’d prescribe that you employ an office that does everything.

Here are the advantages of contracting a single website designing and development agency:

  • They cooperate to guarantee your site looks extraordinary and works appropriately
  • They dispose of the distinction between the designing and web development group
  • They regularly give other advertising procedures to enable you to benefit as much as possible from your site
  • They give you one point of-contact to work with

We prescribe looking for an organization that does everything, as Softqube Technologies, so you can have a consistent involvement with your website designing and web development strategy.

Get A Perfect Domain Name By The Best E-Commerce Website Design Company

Posted on by Nitin Suvagiya

Getting an online store is very common but what makes it saleable is much more important! When you have a powerful domain name it becomes easy to have an online identity as it becomes easy to memorize. If your landing page is creative and domain name extension is specific, then also it is useful as it makes you feel dedicated towards the customer’s priority.

E-Commerce Website DesignThe best e-commerce website design company understands the value of your business and so they make expense to carry on the business. It becomes the prime identity and creates an engaging role for the customers from the very starting day.

  • Brand building:

The first exposure is the web URL as it is exposed to the customers than its decided whether you would like to carry the innovative or the classy style and is the website trustworthy and a brand in reality? So building a brand is all about building the impression and selecting the domain. It gives the great deal and brands.

  • Credibility-building:

Before purchasing anything a wide explore is made by the shopper before purchase. If the name is not listed in the first few pages of the search engines then the business is on the loss. The best search engine “Google” prefers to have the domain names short and relevant as it favors easily.

  • Email becomes branded:

A positive connection and potential domain name build a build a branded email id itself. There is a high chance of getting the higher action through an email id which is specified by its name and indicates the business.

  • Getting a good domain name!

Short, Memorable and Simple are the three things summed which makes a domain name perfect and this is for the best e-commerce website design company. Nextly a nice domain name is something that is certainly important and easily understood by the customers.

To have an appealing one here are few things that should be noticed while making a domain name selection.

The business name must be included:

The web address categorizes the business and brand name strengthens the brand position. It helps to make a rich keyword and boost the SEO. Avoiding uses of the irrelevant characters, alphabets and words must be avoided and made very simple as it becomes easy to remember. However many choose to have a fancy name by using the letters, symbols or numbers but it’s crucial to remember that the identity must not be lost and business should not look fake.

As we moved into the era of AI the voice search has become crucial so it’s also important that the trend of virtual assistance a domain name must be so that it is easily understood.

Domain name word count:

A descriptive name is preferred highly instead of the domain name. Like instead of opting for the name such as fashionshoppingstore.com it can be fashionshopping.store.com.

It’s not a difficult game to have an appealing website if the best eCommerce website design company designs an e.com page for you. Softqubes technologies bring the best solution by design a perfect shopping for you.

Enhancing Conversion Rates For Your Website Through WordPress Plugins

Posted on by Nitin Suvagiya

Websites have become a legitimate operational tool for most of the businesses. One would hardly find an enterprise which doesn’t have its website running. With the internet becoming a credible source of not just accessing information but also procuring services in different forms, it has become increasingly important for companies to ensure that their websites bring in adequate business. One of the ways to assess the success of any commercial website is by measuring its conversion rate. The higher the conversion rate more is the business your website brings for your enterprise. There are myriad of ways to assess a website’s conversion rate. If it is a website offering products or services, then conversion rate is measured in terms of how many visits converted into purchases or how many visitors employed the services provided. If it is a website offering information about a business or content in some other form, then conversion rate can be gauged by the time spent by visitors on the website. Another common way of assessing a website’s conversion rate is to see the number of people who have signed up for a website or businesses’ mailing list (This is the reason why some website make you sign their mailing list before allowing you to access the content). Conversion targets might vary from business to business but what remains common is an enterprise’s willingness to enhance their conversion rates as much as they could.

Wordpress Plugins

The birth of WordPress

WordPress saw its inception in the year 2003. It had a rather modest beginning wherein it provided a simple tool for people to start their own blog where they could disseminate information about any product or service that they were offering or their own views. Over the years, WordPress expanded its utility and today people from across the spectrum use WordPress to sell their services and products. If you have a WordPress website, there are many ways to increase conversion rate of your website by making simple changes to the website such as adding a live chat feature to your homepage, changing the positioning of your main headline, adding more research content such as case studies,  eBooks etc., using testimonials to validate the products or services that you offer, regularly updating the images used on website especially on home page, making homepage reader friendly with aesthetic positioning of content and avoiding over jargonised content, making signing up easy preferably a single page affair etc. These value additions have proven to make a considerable impact on the traffic on the website and consequently improved conversion rates.

However, if none of the above-mentioned tricks gave you the desirable conversion rate, it might be the time to start using a plug-in for your WordPress website. Plug-in are small value additions to a WordPress website which might enhance its functionality. Plug-in can range from simple to complex. One major upside of using WordPress plug-in is that the features installed can be activated, deactivated or uninstalled as per one’s leisure without sabotaging the site in any way. Plug-in is thus great to improve the conversion rate for any website. Official WordPress repository lists about 47,000 WordPress plug-in. Since one is spoilt for choice when it comes to WordPress plug-in with so many different plug-ins to choose from, we have curated a list of seven best WordPress plug-in and have decoded their purpose. We discuss below seven most popular and useful plug-in which you can use to improve conversion rates for your website:

Wordpress

  • Akismet– Since cyber-attack is the reality of today’s world and the internet is largely turning into a place which is prone to elements with sinister intentions. Spams can also have an adverse impact on your website’s conversion rate. In this scenario, a plug-in like Akismet works The primary function of this plugin is to enhance the security blanket of your website. It is basically an anti-spam plugin which helps eliminate spam comments from your website. The plug-in also creates a status history for comments which helps you to identify which comment has been flagged as a spam earlier. Akismet is a great option for those who are concerned about the security of their website and want to make their business or content fool proof. For personal sites and blogs, this plug-in is free, whereas for commercial purposes one needs to buy its monthly subscription.
  • Optinmonster– Optinmonster is a great choice for those who wish to increase their mailing list subscribers and consequently improve their conversion rate. This plug-in works by making your subscriber form easy and eye-catching. It tests out different textures and text fonts to create a perfect subscriber form for your website which attracts visitors. This plugin comes with loads of features which makes it easy for a business to customise it as per their needs. One can opt for features like a full-screen gateway for the website, form editor, pop-ups at regular intervals, aesthetically designed templates, easy opt-in One can go for a basic subscription with limited features for $9 per month for one website. For advanced features for unlimited websites, the cost would be $29 for one month.
  • Yoast SEO– Search engines like Google are a primary source of attracting visitors to your website. There is a steady increase in the number of internet users accessing search engines which enhance the value of Search Engine Optimisation even more. However, in order for your page to secure high rankings on search engines, your website needs to have a unique and original content. Plugins like Yoast SEO are great to help you guide as to how you can make your content both user-friendly and also SEO friendly. This app helps you choose an optimum keyword and guide you towards its usage so as to gain high rankings. It also helps you regarding the positioning of text and images to make content readable and aesthetic. It also helps to manage as to how your post appears on the search engine by giving you a snippet preview. You can make your snippet eye catching in order to enhance traffic on your post.
  • Leadpages– Having an attractive landing page has proven to have a positive impact on conversion rate. Therefore, plug-ins like Leadpages help you design an eye-catching landing page with just about enough information to lead them towards your main website. This plug-in is also proven to increase your mailing list, It comes with various exciting features like mobile user-friendly template, timely pop-ups, easy customisation etc. Subscription for Leadpages ranges between $25-$199.
  • Bloom- This is a lead generation and opt-in plugin. It works fairly simply. With Bloom, you can create various kinds of opt-in forms with different colours, fonts, templates etc. There are over 100 available layouts to choose from and each layout is fully customisable in terms of border, colour, font etc. It also displays A/B split results at a glance for you to have a quick review of how your website is doing. The plug-in is a part of an enterprise called Elegant Themes. To access this plug-in, you have to buy membership of Elegant Themes which might range between $98- $249 a year.
  • Hello, Bar– Hello Bar is a plug-in which allows you to insert a floating bar on your website. This floating bar can serve many purposes. It can display a welcome message, could include an email signup form, can provide links to social media profiles or could simply give a call to action. This is a subdued but an effective way to increase your conversion rate whether it is in terms of ascent in your mailing list subscribers or social media thumbs up. One can choose among a bar, a pop-up, full page layout or even a slider with the easily customisable font, colour, templates etc. A subscription starts from $12 per month.
  • W3 Total Cache– Caching is an effective way to enhance conversion rate for a site. Caching basically means that the data accessed by a user is temporarily stored within the computing ecosystem, so that next time a user visits a website, data loads faster. Less loading time will give your website higher ranking on search engines and will increase traffic on your website. Caching is a commonly used technique to improve user-friendliness of the website. Plugins like W3 Total Cache can help you cache the data and improve the overall usability of the website. This plug-in is touted as one of the best plug-ins for caching in a WordPress It also helps you save bandwidth by a good 80%.

The list of WordPress plug-ins is endless. These are only some of the many WordPress plug-ins you can use to make your website user-friendly and easy to navigate. Each of the plug-ins discussed above caters to a particular aspect of the website, focussing on which can drastically enhance the conversion rate for your business. Thus, use a WordPress plug-in to give your website a new lease of life and make your business reach its maximum potential.

5 Tips and Tricks for Effective eCommerce Websites with 10 Brilliant Examples

Posted on by Nitin Suvagiya

“You can just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”-Joel Anderson, Walmart CEO.

Pondering further on the above quote, Paul Graham, Y Combinator says that “You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

Don’t you all agree with the above two when it comes to the virtual world? As per the words of two great personalities, it is utmost important to maintain traffic while you also dissect the movement of customer and fulfil their demand and ensure to meet their expectations in order to get an extraordinary response from people across the globe. This article will help you to perceive effective ways to design e-commerce website and to get rid of a rut.

In the era of digitalisation, people and things are also transforming day by day. Similarly, people are engrossing towards e-commerce. Everyone in the world wants to facilitate their day to day life. When it comes to shopping, people prefer online shopping to save time, invest smartly, and to avoid a trip to local stores. If people don’t find things according to their taste then it is obvious that they won’t spend a single second to experience it. Men avoid spending much time on shopping while girls love to shop but they switch shops frequently if the stuff fails to attract their attention. Similarly, during online shopping, it is crucial to engage the customer. On an e-commerce website, it is crucial to have the following factors to engross customer to your website who end up generating some revenue:

  • Price
  • Material
  • Brand
  • Ensure quality
  • Colour of website (depends on colour theory for marketing)
  • Range of products available at same website
  • User friendly
  • Eye catchy
  • Attractive
  • Facilitates payment methods
  • Optimal return policy
  • Best customer care service
  • Warranty on relevant items
  • ISO certified
  • Less perplexed
  • Overt

Tips and tricks

It has been observed that e-commerce has extensively matured and grown rapidly to meet the demand of customers. But sometimes it is hard to design e-commerce website keeping an eye on the above factors. So dear readers, tie-up your seat belts and get ready for the most amazing journey of various tips and tricks for an effective e-commerce website with brilliant 10 examples with which you can step into the competitive world in order to gain maximum traffic and profit:

  • Be Specific In What You Are Providing: It is crucial to be overt and clear about the product your website is providing. The customer must not find himself in commotion after seeing your website. All the policies, rules, payment option, shipping charges, reviews, and offer must be clear to the customer. Up-front must not be discrete and the advertisement must be seamless.

The best example is Amazon. Have you ever visited amazon.com? If not, then visit and enjoy the personalised homepage as per your need. Another amazing example would be Abel & Cole and Bella Vita that provide strong up-front proposition and core value.

  • Navigation Must Have Multiple Ways: In order to satisfy customer needs, it is crucial to understand the way customer navigates for a product. A customer can put any word to search his desired product. Maybe the customer is clear from his end about what he is actually searching for yet do not find relevant options. Or, it may also happen that they come for window shopping and finds something useful for them. It rarely happens that customer is in an awful mood and put a vague keyword to find the stuff in his mind. In the prevailing circumstances, it is necessary to help the customer to make their online shopping experience hassle-free.

It will be great if you somehow manage to compel your customer to visit again in the future by providing a recommendation community.

E-commerce economy

Relevant examples are Walmart, Accessories Online and Monreal London. Accessories online provide the customers with what is needed or required by the customer. Walmart creates a bridge between them and their customers by providing options for feedback and comments on products which also helps to improve the quality of the website. Monreal London offers a few navigation options to search for desired product.

  • Informative and User-Friendly: These days’ people are perceptive, haggle over the price of products and look for a wide range of product with the proper description in order to save time, energy, money and visit smartly. On the off chance, people will invest their time to buy other things if your website saves people from undergoing commotion or going through improper and incomplete information. In order to simplify the shopping process, it is crucial to facilitate systematically. It is quite obvious that customer may opt to your competitor, if finding desired product with you may put him in peeve situation. In a nutshell, it is a race of two parties. For a customer, finding the desired product in less time and at a reasonable cost is crucial whereas, for a seller, it is crucial to meet the demand of the customer.

The optimal example of an informative website is born shoes and Archiduchesse. A born shoe is responsive, user-friendly, and provides location based services. Archiduchesse provides ease of purchasing and easy functioning of the website.

  • Extra Benefits to Customers: Why one should purchase anything from your website? Why will the customer be mesmerised your website for online shopping? Everyone wants extra benefits. The above three points will enhance the effectiveness of the website in order to provide ease to the customer during online shopping but these things are basic and common for all e-commerce These extra benefits in terms of the offer, heavy discount, on time delivery, better customer care service, reminder during the sale, a consistent communication with customers like wishing in festivals etc. The advanced feature will be for the benefit of the customer and worth memorising for them. It develops a healthy relationship with the customer and compels them to mesmerise you.

A most suitable example is personalised mall which offers gift giving services.

  • 3 Awful Situations To Be Avoided: In order to provide hassle-free service and a great experience to the customer, e-commerce website does all the possible things from attracting customers, engaging them in website, providing them quality product with all information at reasonable rate to various methods of payment and providing advanced features to make customer feel good. But sometimes it so happens that the customer is surprised by disclosed to certain terms and conditions at the last moment. Incomplete disclosure of policies or terms and conditions etc at the end may disappoint. The 3 relevant points to keep in mind:
    • Privacy and Security: Due to the increased number of scam and frauds, it is hard to believe anyone these days. It is crucial to clearly mention about the set of fair information practices in your privacy policy and it must be strictly followed. It must be clear that the following steps will not gain access to the private information of the customer. The website must prefer a secure connection in order to avoid doubts and ask the customer to follow the same.
    • All The Charges Must Be Overt And Justified: The customer checks the rate of the mere product but not the extra charges like VAT, shipping charge etc. As a result, if the additional charges are not justified then it may disappoint the customer and it either leads to distrust or cancelling the product. Neither the customer nor the seller would be happy with this. It is the responsibility of the seller to mention it early and offer reasonable cost in order to build trust and maintain a healthy relation with customer. An example is Disney Store which provides clear and overt shipping details.
    • Hassle-Free Return Policy: The major concern of customers is on easy returns in offline shopping and to get a full Now, this is what has to be taken care in online shopping. Good return policies will not only help the customer to return and gain great experience but also avoid thinking about your competitor while online shopping in the future.

The above content is a complete diet essential for the effective e-commerce website and the examples will help you to dissect the real world branded companies. It will not only help you to attract people but also help to close the deal, build trust and maintain a healthy relationship with customers.

Shopping is all about attracting people, displaying things and closing deals. This will not only help to get traffic but also gain maximum profit. Effective e-commerce will separate you from your competitor and will give a good platform to speed-up your business. Now, what are you waiting for? E-commerce economy will have significant growth in the upcoming years and these 5 tips and tricks for an effective e-commerce website, with brilliant 10examples, will help you to flood with money and become a successful e-commerce-based entrepreneur if you approach in the right way.

Find Out Why You Need A Web Design And Development Company

Posted on by Nitin Suvagiya

The web world has gone through many changes in the past couple of years. Some of the technologies have been very useful for the future development of the digital market while some have been just out of the market. However, since some of them did not work well, new and advanced technologies were introduced. With all the rise and fall going on continuously, web design and development have grown powerful in determining the future of any web development company in India. Nowadays, if you do not have a website for your business, then I think you have nothing at all. A website is no more a luxury but a necessity today.

Advantages of using a web development company in India

All businesses are well aware that designing and developing a website is one of the reasons why they spend a huge amount. It becomes crucial to find someone who does this type of work? Of course, a web development company in India will do it since they have professional knowledge and expertise to develop or design a business website. So make sure that you take help from professionals or not any random person. Find out why you should approach professionals:

    • One of the primary benefits is to create product identification. Web designers are quite aware that companies wish to build up projects that work for a long time. Therefore, designing an exclusive product logo or its website signifies their client items and services in a way that is unique from their competitors.
    • Another advantage of using web development services is to create attractive designs that can attract customers and create a positive impact on their mind. Many people think that web designers just design the basic structure of the website. But this is completely wrong since every minute part of the website is designed by from them, right from logos to backgrounds.

Requirement of Web Development Company

  • A website looks incomplete without content. So you can find out with web development services providers if they offer the complete package which included content development with other related services. You are thus bound to get a website that is appealing and has proper informative content.
  • Using the services provided by a web development company will help to reduce the maintenance cost. Try to update and maintain your website on a regular basis in order for customers to see and read something new when they visit your web page. New maintenance contract will be very costly for you so you can reduce it by contacting a professional web development company in India.
  • In any web development project, SEO (Search Engine Optimisation) plays a significant role along with the content and design too. A web development company makes sure that the code is marked properly and can be read easily by SEO spiders. With this, you can be sure of your website getting online and reaching the top listings of search engines.

Finally, before you hire web development company in India, ask them the technologies that they plan to use for your website. Feel free to ask them what experiences they have in developing projects and how many experience people do they have on their team. I hope this article has helped you to understand more about some questions that you need to ask a web design and a development company.

Responsive Websites or Mobile Apps: Which One Is Better?

Posted on by Nitin Suvagiya

A plethora of studies claimed that the mobile data traffic will increase nearly ten times between 2014 and 2019. So in this mobile-driven world, enterprises have realized that if they want to sustain then they need to establish a strong mobile presence which is a very challenging task for all the enterprises. Now the most common question, which arises in the mind of the business houses, is whether they should go for a mobile application or a responsive mobile website: which one will go best with their nature of business. Each one of them has their own upsides and limitations. So, before taking the final call, it is advisable that the company should evaluate those differences precisely. There are many web development company India which provides both websites and mobile applications to their clients.

A responsive website is usually optimized for the mobile phone browser. Such a website can easily be accessible from anywhere and anytime, irrespective of the mobile devices and platforms.

A mobile app is a native program that is being specially designed for smartphones, tablets and other devices. The entire process of mobile app development is very time-consuming and it requires some strenuous effort from app developers. A mobile app can simply be downloaded from the app store and installed into the device and customers can use these apps whenever they required.

A Comparison between Mobile Apps and Responsive Website

A single website can easily be used for several types of devices and mobiles. On the other hand, a mobile application possesses different design, develop and maintenance. It is true that for different mobile operating systems the same application needs to be written in a different way. So, developing multiple applications for the same purposes can be risky and expensive.

If our application can run without the internet and doesn’t interact with the database too frequently then a mobile application can be the preferred option. Some mobile apps can work offline while on the other hand, mobile websites need an internet connection.

Responsive Website vs Mobile App

Once a mobile website is built, it can easily go for a long time. The upgradations and updating are very less with the mobile website as compared to mobile apps. A native mobile application can perform better for interactivity and graphics than a mobile website. If someone is planning to develop a gaming application, then a mobile application will be the best choice. In this case, instead of choosing a mobile app, they go to a mobile website, and then it will not be a prudent decision for them. Mobile applications always offer better user interface. If we want to access features like camera, GPS, and reading native libraries of the mobile operating system, then a mobile application will be the utmost choice for us. A mobile application is more personalized in nature which can be effective for the end users.

The native mobile application requires a separate design, development and support on different platforms. Only erudite and sagacious mobile app developers who have extensive knowledge in this sector can successfully execute this job. On the other side, a single version needs to be maintained for a website. So cost and effort that are associated with the responsive website are very low and hence can easily be affordable.

Softqube Technologies is a pre-eminent web development company in India which works on both mobile applications and websites for their clients.

If anyone needs services like responsive websites or mobile apps then they should make contact with Softqube Technologies, one of the well-known web development company in India.

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