Tag: UX Design

Top 5 HeatMap Tools To Improve Your Website UX Designs

Posted on by Hari Patel

The name says it all: UX means User Experience. The story is all about what, when, and how about your users. Pretty much this makes sense to remain focused on the users during the data collection from the website. It starts with getting well-equipped with enough data to optimize the needs of your users.

Maybe you have some clues about user behavior by studying the traditional analytics data. But that is not enough to help you out in spotting a real problem even when you find one. So from where does the entire game start?

Being a UX designer, marketer, or developer, you work on user experience every single day. And here, heatmaps can help you to gather data on the way people interact with your website. And that shall give you insight on enhancing the UX and the metrics that really matter to your business.

This piece of the blog will help you learn what a heatmap is in the actual sense and how you can use it with effective tools to optimize your UI designs and scale your business. So let us just get started.

HeatMap in UX Design

Almost all the UI/UX professionals resort to the heatmap. With heatmaps, the data collected fetches a clear idea of the content and look of the online environment. Users give you the most authentic and fair feedback on your digital designs. Heatmaps become a reliable tool to get quality feedback to help you succeed. As a result, the insights that are pooled in, help you enhance the overall user experience of websites.

So basically, heatmap gives you access to check the performance of your website and the way the users interact with your content. Through heatmap tools, you watch the users click, how far they can scroll, and what are the hotspots of your website.

The most important aspect of accessing heatmaps for UX design is to get natural insights from the users. As they interact with your website they are still not part of a controlled or moderated experiment. However, they are helping you get real feedback. How incredible it is!

Importance of HeatMap in UI/UX Design

Companies use heatmaps to enhance marketing campaigns and advertising strategies. This improves the conversion rates and makes the users a crucial part of the design process. In turn, the designers get to understand the pain points of users and can meet their needs effectively. The significance of heatmaps in UI design can be prominently seen in the below areas:

CTA Buttons

The best way to check the conversion rate and performance of your online content is by watching the number of clicks your CTA buttons are getting. Heatmaps tell you all this with great ease just by viewing the online product heatmap. Also, you can check whether the CTAs are getting the highest engagement or not.

Navigation

The main navigation and footer become the most significant features of a webpage. The way you organize your content in the menu can have a big impact on the user experience. The choice of words also impacts the navigation in the menu. This ensures that you’re using the language that your users are familiar with. A heatmap in UX can tell you whether your menu is working or not. It can also tell you which items in the navigation are working well and can, therefore, be highlighted in a better way.

Page Length

Page length leaves a strong impression on users’ minds. Too long pages make them overwhelmed and tired. And so, they jump off the website in no time. A heatmap tells you how far you should go and where your audience actually gets off the website.

Unexpected Clicks

The users sometimes go and click at the places where they feel it is clickable. If these clicks do not give any result, the users can get frustrated. Heatmaps can identify such spots on a webpage and help you rectify the issues.

Usage with other UX tools

Heatmaps fill you with so much valuable information. When you use it with other UX tools, it can turn out to be of immense help to the overall user experience. With Google Analytics, you can get a clear idea about your advertising campaigns and the overall performance of web pages.

5 HeatMap Tools To Give You Coolest UX Designs

Various heatmap tools are good enough to help designers benefit. In the case of technical services, you must know which tool or software fits the best. Well, the answer is not as simple as it appears. Several tools available in the market have unique features. The website chooses heatmap software based on the nature of the project you work on, the website purpose, and the target audience. Let us head over to the top 5 heatmap tools that I believe are the best ones for enhancing your UX designs.

1. Zoho PageSense

zoho-pagesense

A low-cost solution to create website heatmaps. With ZohoPageSense you can create heat maps and get a good idea of the time users spend on a specific section of the website. Similar to Zone-based Heatmaps of ContentSquare, here too specific segments of webpages get a good amount of attention. UI/UX professionals use these insights to concentrate on the smaller elements.

The most attractive feature of this heatmap tool besides its low cost is the presentation of analytical information. Zoho is a combination of ample solutions and services. The varied solutions of Zoho enable you to work on a single product offered by the organization.

The reports formulated and presented by Zoho PageSense are quite easy to navigate and understand. You can use multiple filters to focus on different segments of the report and even customize the report based on your preferences.

Additionally, like other heatmap tools, this solution also enables you to view the behavior of users using different devices. Using a single tool, therefore, you can see how your website is performing on desktop and mobile devices.

2. Hotjar

hotjar

One of the eminent heatmap tools available in the market. It is successful and widely popular due to its seamless usage. Hotjar uncomplicates things. It gives you several features that you want from any heatmap tool. Hotjar enables you to watch recorded sessions of visitors’ interaction with a website. These recordings can be watched at a fast pace and, thus, do not consume a lot of time.

One of the outstanding features of Hotjar is that it enables live feedback. You can use a widget provided by Hotjar on your website and invite feedback from users. The visitors can simply click on the widget, record their feedback, and let you know what specific feature on the website is causing issues. This is an informal type of UX research where you do not go into in-depth analysis but get quality feedback with minimum effort.

The cost of Hotjar is a little higher than other heatmap tools such as Crazy Egg or Mouseflow. Using Hotjar, however, is a delightful experience in itself. If you’re looking for quality analysis and are not facing serious budget constraints, investing in Hotjar is definitely a smart idea.

3. ContentSquare

contentsquare

Another excellent resource tool for websites. It is named “Zone-based Heatmaps”. It is very much true to its name. These heatmaps give you specific analyses about an element or zone on the web page. Contentsquare also gives you the estimated revenue you are generating from certain elements or CTA buttons on a webpage. This information is of great value to the marketing teams as the number provided here can give a good indication of what is working well for the business and what needs improvement.

Quite similar to Crazy egg, ContentSquare gives access to conduct A/B testing while making the comparison of the two versions of the same webpage. If you are a UI/UX designer, you can use this information to create the best version of a webpage.

Cost: Pricing is based on the monthly number of page views.

4. Crazy Egg

crazy-egg

Wishing to take your heatmap game a step further? Here you go. This tool actually helps devise solutions and implement them. Crazy Egg has all the basic features a designer needs. Like record clicks and check out the areas on the web page to get the best engagement rate.

One of the best features that Crazy Egg offers is that of A/B testing. UI/UX designers conduct A/B tests day in and day out, especially for online content. With Crazy Egg, your work as a designer is reduced, as the tool itself provides you with quality analysis between two different versions of a particular webpage. This can help you identify which alternative is working well and how you can get better engagement and an increased conversion rate.

Cost: Plans starting at USD 24 per month

There is no free version of the tool except for a 30-day trial period. You can enjoy the benefits of the tool with the limited features.

5. Luck Orange

luck-orange

The next best option that you can use for the creation and analysis of the heatmaps is this tool. The common features of heatmaps, like recording sessions, several clicks, and hotspots on the webpages, all remain available in the tool. In addition, Lucky Orange gives an aesthetically pleasing and comprehensive dashboard that you can use to view the overall website. The dashboard assists you in answering basic questions like what is working on the website, where do the users come from, demographic distribution, and much more.

If you’re running a website that focuses more on conversions and generating new leads, then Lucky Orange will be of special interest to you and your business. This heatmap tool provides you with a conversion funnel that can delineate user journeys, helping you identify the leads that you can work on. Conversion funnels can be extremely useful in creating new customers and also enable you to retain the existing ones.

If you look at the cost of Lucky Orange, it is also quite low compared to other competitors. It is, therefore, worth mentioning that this tool has the promise of not being a burden on you financially.

Conclusion

Heatmaps are outstanding tools that help you improve the organization’s online presence. If you are working on a single-page website, a professional portfolio, or any complicated ecommerce website, heatmaps are always available. A little effort, little money, and lots of creativity and analysis will do in heatmaps. And you can always see, the benefits are immense.

The tools that are listed in this blog bring in a lot of value to your experiences as a UI/UX designer. No matter at what level you are working as a designer, updating yourself about the heatmaps will take you a long way. Particularly, professionals will get a great boost.

So, go ahead and make your projects worthy enough and improve the utility of your websites with the power of heatmaps.

Best Practices For Creating Ecommerce UX Designs in 2022

Posted on by Hari Patel

Websites have a more significant role in representing your brand globally. And that is why before you go and meet that prospect you wish to, your website does the job. Now the entire decision of the prospective customer to stay at your website is based on the overall experience while using your site to shop online. To convert them from casual browsers to loyal purchasers, you make sure your eCommerce website design has the premium features that are the best compared to your competitors.

So how can your ecommerce website make a difference while designing memorable UX compared to other online stores? Moreover, what will you do about it? And once it is all ready to go, how will you ensure that it meets your target audience’s needs?

Take a read below to know some of the best practices and design tips to create and maintain the most decent and reputed eCommerce website.

What is Ecommerce UX?

Ecommerce websites are not meant to be only informational. It includes an equal amount of transactional data. All this together enables the prospects to find solutions or products they are looking for. An ecommerce website is the most convenient mean to buy products and services that a customer needs.

The final purpose of any ecommerce website is to drive potential customers to do purchases. What do you need to ensure as an entrepreneur to get to this point? One of the most important aspects is to invest in user experience research and design. This would be of great worth. Forrester’s research reveals that for every $1 that is expended on UX, you get $100 in return. Isn’t that amazing? It is the truth. UX offers a complete 9900% ROI.

How does UX help in Ecommerce website design?

UX means User experience. It defines the relationship developed between your online shoppers and your ecommerce website. UX designs are the initial way to approach web content creation, and the designs inform your target audience all that they want to see and buy.

how-does-ux-help-in-commerce-website-design

Evaluating your ecommerce web design with a UX lens needs to be done in the below three ways:

  • What: What does the user want from this website or web page? What are they hoping to accomplish?
  • Why: Why is the user engaging with this page?
  • How: How will the page’s features and functions help the user achieve their interaction goal? How will you make the site accessible to the user and appealing?

Beyond the above aspects, the core concepts of UX in ecommerce web design can be considered into five components.

  • Visual design: The look and feel of your eCommerce website design. The colors and shapes and the sound and image quality provided.
  • Information design: The information about your products and services presented, and conduciveness to customer understanding. The website’s hierarchical structure is transparent so that your customers can find exactly what they need.
  • Interaction design: The website should make sense when considered an interactive journey. Your eCommerce web design supports your customers’ goal completion, such as a purchase.
  • User needs: What expectations do your customers have when shopping on your website, and does it fulfill them?
  • Navigation design: How does your site navigation work, and does it support your customers’ journey from initial contact to the sale?

Beginning to design your site for ecommerce business.

Setting up a webshop for your products and services may seem as easy as eating a pie. But your web designs need to be planned out carefully before you get started.

beginning-to-design-your-site-for-ecommerce-business

A few things you should do in advance are:

User Research

User research is critical for developing an eCommerce website design that fulfills your potential customers’ needs rather than what you think they might require. There are several user experience research methods and tools you can use to help you narrow down how your customers want to be able to complete tasks and interact with your website.

Competitor Analysis

Analyzing competitors’ products and services pages will enable you to get insights about your target audience who are looking for online stores. You will not have a competitive advantage if they give you more information or a more precise customer experience. Make sure that it’s easy to compare your web design and theirs and that prospects choose yours because it’s easy to use and your products are superior.

Collaborate with a Team Who Fulfills Your Entire UX Needs

Your team needs to cover all the different aspects of your eCommerce web design: user experience design, copy creation, user interface design, interaction design, and service design. Make sure you have the skills to make an eCommerce site that will help your products fly off the digital shelves.

Best Practices For Creating Ecommerce UX Designs

best-practices-for-creating-ecommerce-ux-designs

Have Clear and Concise Vision

According to the Nielsen Norman Group, eCommerce web design must be clear and concise for the best results. If you’re listing your products and services, it’s worth bearing the following in mind:

  • Use a descriptive product or service name.
  • Provide clear and concise product descriptions.
  • Utilize recognizable images from your brand.
  • Offer a larger version of your images for accessibility.
  • Show your target audience how many products are available in a transparent way.
  • Make adding products to your cart simple and obvious.
  • Make sure your prices are transparent, and any extra charges are easy to find and understand.

Take a Direct Feedback

The target audience is the best source of motivation and inspiration for creating an improved ecommerce web design. Ask questions and find out who your audience is. This will help guide you in optimizing your design precisely for their needs. And this can be taken as direct feedback.

To obtain specific feedback, all you need is to use customer experience metrics like customer effort scores. Open text response questions to allow you to get the voice of the customer in their own words. You can also use a website satisfaction survey to help gather feedback from users on their specific web experience. Surveys can be delivered via email marketing after a customer has interacted with the site or through chat boxes right on the page so you can get an immediate response to your design.

Also, ensure your request for feedback isn’t intrusive–you don’t want to derail your customer’s journey from landing on your site to the shopping cart.

Collect Indirect Feedback

With a prompt, your customers’ own words will be helpful for website designing. However, you may also use indirect feedback to know your customers’ web experience.

This feedback is gathered from social media channel mentions and interactions, and unsolicited emails sent to your company. These may not be positive, as customers tend to reach out to relay negative feedback.

However, this can also be useful—if your customers are unhappy about aspects of your web design, you can make amendments to improve their opinion. 70% of customers who have a complaint resolved say they will return to purchase from the company again.

This indirect feedback will help you design your eCommerce experience initially and help you improve it as you gather more information continually.

Check Out With Operational Data and Experience Data

Combining operational data and experience data is a powerful tool for your ecommerce web design.

From an operational perspective, scroll depths, click hotspots, bounce rates, site conversion rates, and more can help you see exactly where your customers are having trouble engaging with your site. You can more easily discover where broken experiences lie and fix them for a better customer journey.

You don’t want your customers to halt their purchase process because your credit card payment options aren’t working correctly. For example, you can spot and fix your checkout process if you’re seeing lots of customers leave at this step when analyzing your operational data.

Get an Outside-in Approach

Find a suitable outside approach to design your ecommerce website. Do not put just what you think is the best for your audience on your site. Instead, make an effort to design your site by providing users with exactly what they want. 55% of consumers are happy to pay more for an improved customer experience—meaning it’s worth taking the time to invest in providing an experience they’ll remember.

Previously mentioned, also gather initial ideas from your existing website or customer base. Do your research on what your target audience prefers to buy and choose. Then, as you gather direct and indirect feedback over time, you’ll begin to build a picture of what your customers want to see as they travel through your site and what they want to see when they land on each page.

Manage Your Web Design Regularly

Creating your website is not going to be a one-time activity. Your designs should continuously evolve and improve based on your ongoing feedback for the best online shopping experience.

The Whole Story is About Your Customers!

Ecommerce website designs ultimately deal with and for the customers. Knowing how to make a memorable shopping experience is simply gathering insights from your customers and the available data. Based on the data, you will design the site and adapt to the approach once you learn more about the customers’ buying behavior.

The present world relies on getting meaningful insights quickly and eventually using them to transform experiences at different levels. This is a sure-shot way to success.

One of the essential tools in a designer’s toolbox is feedback. The most effective way to perform the creative process is seeking regular feedback from designing and development teams and gathering their inputs to know your actual progress and improvement. This can be considered one of the most reliable best practices for higher conversions with your UX designing skills.

Hope this article helped you gain better insights for choosing a reliable UX designing company for transforming your excellent idea into a potential reality.

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